New media

Broadcas t
(

TV/RADIO)

Media Selecti ons

promotio ns

Print newspap er/magaz ine

outdoor

New Media
Facebook
Twitter

Website Forum (teenage forum)

Broadcast
Television
TV3, Tutor TV, History Channel and Discovery Channel Ads placed according to high rating programme Sponsor filem/drama

Radio
Drive time ads Targeting high income society who hardly spend time on TV Peak hours (6.30AM to 9AM/ 6.30PM to 9PM)

Print media
Newspaper
Highest circulation newspaper Eg. The star, NST, Kwan Wah Jit Poh and utusan Malaysia

Magazine
Magazine that of choice of students and parents Students: Remaja, mangga, sudut pendidikan (attachement in newspaper), dewan masyarakat, etc Parents: Solusi, aniqah, galaxie, parenting etc

Outdoor
Billboard
At the area which has higest frequency to meet the target market.

Banners

Promotional activities
Roadshows

Education fair

Give talk or seminars at potential schools