Methodology Based on the above I, selected Malayala Manorama and the willingness to participatein the survey.

All officers of the company were aaproached through their HR department for getting responses. Choice of simple size and development of questionnaire Aczel argued that it is necessary to have atleast 30 response to have statistically reliable results. the order to have 30 responses in each group, based on age, education, teliable result. In order to have 30 responses in each group, based on age, education, experience and background,we approached 80 respondent s 80 respondent from selected companies through HR department.