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In excavations of Roman villae there are attempts to both look for the villa urbana and the villa rustica, as well as label each of the rooms with a purpose. One such villa is the famous villa in Etruria, Settefinestre:
Ground plan of the villa Settefinestre, (Boatwright et. al., 2004; 228). The villa Settefinestre is a clear example of a country estate with both pars urbana and pars rustica. The villa urbana can clearly be seen in the heart of the villa, centred around the atrium. The villa rustica encircles the villa urbana; above the farmyard and cellae, to the left the rooms for production; a mill, oil and wine presses. Also part of the villa rustica are the gardens, orchard and granary.
Not all villae are made up of pars urbana and pars rustica. Some owners, probably having many estates as well as a domus in the city, did not require to visit or stay at their villae for any length of time. Instead it would appear that the villae were built purely for production purposes and so only contained the pars rustica. One such example is this villa from Boscoreale:
Villa no. 13 at Boscoreale, near Pompeii, (White, 1970; 423). This villa appears to have produced oil, wine and corn. It does not have any clear villa urbana, with most of the rooms being dedicated to the production processes involved, and a few set aside as slave quarters. In contrast, some villae appear to have been built with mostly the pars urbana in mind, the pars rustica a much smaller part:
(White, 1970; 439) In the infamous villa dei misteri (villa of mysteries so named from the lavish, wall paintings), lies in the suburbs of Pompeii, just north-west of the Herculaneum gate. The villa urbana includes most of the villa to the south (the atrium can be seen just south of the courtyard). The north-east originally only being the agricultural part. The last owner (a freedman who took ownership after the eruption of AD 63), actually made many changes to the villa, turning many of the rooms of the pars urbana into ones involved in the production of wine a new press and cellar.
Bibliography: Boatwright, M.T., D.J. Gargola, R.J.A. Talbert, The Romans from Village to Empire, (Oxford; 2004) Thompson, F.H., The Archaeology of Greek and Roman Slavery, (London; 2003) White, K.D., Roman Farming, (London; 1970)
also see: http://www.villa-rustica.de/indexe.html for a reconstructed Roman villa rustica at Hechingen-Stein, Germany, with a virtual 3D tour.
Ben Politowski