2012

Table of content

Introduction Determinants Of Demand Determinants Of Supply Competition Market Players Market shares Import-Export

Determinants of Demand

Fashion Status Price Income Substitutes Lifestyle Bollywood Future Expectations Tastes and Preferences E-commerce

There are 3 critical times in fashion apparel industry:

Time-to-Market Time-to-Serve Time-to-React

Consumer Income and Expenditure

2008 Annual Disposable Income (US$ million) 2009 2010 2011 2012 1,073,243.40 1,095,398.60 1,356,096.40 1,511,001.30 1,591,714.30

2006 Consumer Expenditure on Garments

2007

2008

2009

2010

2011

1,317,037.70

1,356,321.60

1,472,639.90

1,615,952.10

1,923,446.00

2,230,700. 20

Misery Index 2006-2011

Trend in Consumer Expenditure

Purchasing Power Parity

Shirts , Suits , Trousers

Ethnic , Sari , Western

Kids , Wear , Uniform

Trends in Apparel Exports

Year
1962
1970

Export ( US $ Million )
1.8
39

1980
1990 2000

696
2,236 5,586

Demand Drivers
Growing private final consumption

expenditure Low per capita fibre consumption Growing preference for ready-to-wear apparels Increasing penetration of organised retail Changing consumer habits Growing consumer class Growing spread of plastic money Increasing trend towards urbanization Younger populace Exports (Rise in global GDP & New Trading Partners)

Monopolistic Competition
Characteristics : Product differentiation Many firms Free entry and exit in the long run Independent decision making Market Power

Market Players
Future Group
Shoppers Stop Max

AND
Kazo 109f Allen Solley Raymond etc

Market Share
Companies Aditya Birla Nuvo Ltd Pantaloon Retail Ltd Provogue Ltd Raymond Ltd Benetton India Pvt Ltd Zodiac Clothing Co Shopper's Stop ltd Koutons Rupa & co Others Total 2010 1 0.7 0.3 0.6 0.3 0.3 0.1 0.5 0.2 96 100 2011 1.1 0.7 0.4 0.6 0.3 0.3 0.1 0.4 0.2 959 100

Raw material Labor Availability Government Policies Number of sellers Technological changes

 Prerana Majmudar
Ankit Arora Ankit Mehta

Smriti Sudish
Nirali Shah Rucha Asolkar