StarbucksCompanyTimeline

1994 Totalstores:425

1971 StarbucksopensfirststoreinSeattlesPikePlaceMarket.

1982 HowardSchultzjoinsStarbucksasdirectorofretail operationsandmarketing.Starbucksbeginsprovidingcoffee tofinerestaurantsandespressobars.

1995 BeginsservingFrappuccinoblendedbeverages.

IntroducesStarbuckssuperpremiumicecream. Announcessecondtwoforonestocksplit. OpensroastingfacilityinYork,Pa. Totalstores:677

1983 HowardtravelstoItaly,wherehesimpressedwiththe popularityofespressobarsinMilan.Heseesthepotentialto developasimilarcoffeehousecultureinSeattle.

1984HowardconvincesthefoundersofStarbuckstotestthe coffeehouseconceptindowntownSeattle,wherethefirst StarbucksCaffLatteisserved.Thissuccessfulexperimentis thegenesisforacompanythatSchultzfoundsin1985.

1996 BeginssellingbottledFrappuccinocoffeedrinkthrough NorthAmericanCoffeePartnership(StarbucksandPepsi ColaNorthAmerica).

Opensstoresin:Japan(firststoreoutsideofNorthAmerica) andSingapore. Totalstores:1,015

1985 HowardfoundsIlGiornale,offeringbrewedcoffeeand espressobeveragesmadefromStarbuckscoffeebeans.

1997 EstablishesTheStarbucksFoundation,benefitinglocal literacyprograms.

1987 IlGiornaleacquiresStarbucksassetswiththebackingof localinvestorsandchangesitsnametoStarbucks Corporation.OpensinChicagoandVancouver,Canada.

Opensstoresin:thePhilippines. Totalstores:1,412

Totalstores*:17

1998 AcquiresTazo,ateacompanybasedinPortland,Ore. ExtendstheStarbucksbrandintogrocerychannels acrosstheU.S. LaunchesStarbucks.com. Opensstoresin:Malaysia,NewZealand,Taiwan,Thailand andU.K. Totalstores:1,886

1988 Offersfullhealthbenefitstoeligiblefullandparttime employees.

Totalstores:33

1989 Totalstores:55

1990 StarbucksexpandsheadquartersinSeattle.

Totalstores:84

1999 PartnerswithConservationInternationaltopromote sustainablecoffeegrowingpractices. AcquiresHearMusic,aSanFranciscobasedmusic company. Announcesthirdtwoforonestocksplit. Opensstoresin:China,Kuwait,LebanonandSouthKorea. Totalstores:2,498

1991 BecomesthefirstprivatelyownedU.S.companytooffera stockoptionprogramthatincludesparttimeemployees.

OpensfirstlicensedairportstoreatSeattlesSeaTac InternationalAirport. Totalstores:116

1992 Completesinitialpublicoffering(IPO),withcommonstock beingtradedontheNASDAQNationalMarketunderthe tradingsymbolSBUX.

2000 HowardSchultztransitionstochairmanandchiefglobal strategist,OrinSmithpromotedtopresidentandchief executiveofficer. EstablisheslicensingagreementwithTransFairUSAtosell FairtradecertifiedcoffeeinU.S.andCanada. Opensstoresin:Australia,Bahrain,HongKong,Qatar,Saudi ArabiaandUnitedArabEmirates. Totalstores:3,501

Totalstores:165

1993 OpensroastingplantinKent,Wash. Announcesfirsttwoforonestocksplit. Totalstores:272

2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.

StarbucksCompanyTimeline
2001 Introducesethicalcoffeesourcingguidelinesdevelopedin partnershipwithConservationInternational. IntroducestheStarbucksCard,aninnovativestoredvalue cardforcustomerstouseandreload. Announcesfourthtwoforonestocksplit. Opensstoresin:AustriaandSwitzerland. Totalstores:4,709

2007 Eliminatesallartificialtransfatandmakes2percentmilk thenewstandardforespressobeveragesinallU.S.storesas partofcommitmenttohealthandwellness. Opensstoresin:RomaniaandRussia. Totalstores:15,011 2008 ChairmanHowardSchultzreturnsaschiefexecutive officer. AcquiresCoffeeEquipmentCompanyanditsClover brewingsystem. LaunchesMyStarbucksIdea,Starbucksfirstonline community. AnnouncesStarbucksSharedPlanet,thecompanys longtermcommitmenttoconductingbusinessresponsibly. ExpandspartnershipwithConservationInternationalfor workonethicalsourcingandclimatechange.
TM** LaunchesPikePlaceRoast ,whichquicklybecomes Starbuckstopsellingcoffee.

2002 Starbucksentersintolicensingagreementswithnational FairTradeorganizationstosellFairtradecertifiedcoffeein thecountrieswhereStarbucksdoesbusiness. EstablishesStarbucksCoffeeTradingCompany(SCTC)in Lausanne,Switzerland. Opensstoresin:Germany,Greece,Indonesia,Mexico Oman,PuertoRicoandSpain. Totalstores:5,886

2003 AcquiresSeattleCoffeeCompany,whichincludesSeattles BestCoffeeandTorrefazioneItaliacoffeebrands. OpensroastingfacilityinCarsonValley,Nev.,and Amsterdam,Netherlands. Opensstoresin:Chile,Cyprus,PeruandTurkey. Totalstores:7,225

Opensstoresin:Argentina,Bulgaria,CzechRepublicand Portugal. Totalstores:16,680 2009 LaunchesStarbucksVIAReadyBrewCoffee. OpensEastAfricaFarmerSupportCenterinKigali,Rwanda. Starbuckspartnerswith(RED)tohelpsavelivesinAfrica. Starbucksnamedonofthemostengagedbrandinsocial media.LaunchesmyStarbucksandStarbucksCardiPhone appsandStarbucksCardMobilepayment. Opensstoresin:PolandandAruba. Totalstores:16,635 2010 Expandsdigitalofferingsforcustomerswithfree unlimitedWiFi,StarbucksDigitalNetworkinU.S. stores. SeattlesBestCoffeereinventsbusinessstrategyto extendbrandsreach. ExpandscoffeeofferingswithultrapremiumStarbucks ReservelineandStarbucksNaturalFusions,thefirst nationallybrandednaturallyflavoredpackagedcoffee AnnouncesfirstAsiaFarmerSupportCenterinYunnan Province,China. Opensstoresin:HungaryandElSalvador. Totalstores:16,858

2004 OpensfirstFarmerSupportCenterinSanJose,CostaRica. ReleasesRayCharles,GeniusLovesCompanyCDthrougha collaborationwithConcordRecords. IntroducesStarbucksCoffeeMasterProgram. Opensstoresin:France. Totalstores:8,569

2005 JimDonaldbecomespresidentandchiefexecutiveofficerto replaceretiringOrinSmith. AcquiresEthosWater. Announcesfifthtwoforonestocksplit. Opensstoresin:Bahamas,IrelandandJordan. Totalstores:10,241

2006 Launchestheindustrysfirstpaperbeveragecup containingpostconsumerrecycledfiber,saving morethan75,000treeseachyear. Opensstoresin:BrazilandEgypt. Totalstores:12,440

*Allstorecountsreflectendoffiscalyearforcompanyownedstores **(PikePlaceisatrademarkofthePikePlaceMarketPDA,usedunderlicense).

2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.