1.

True or False: If you manage the analytics services for multiple websites which belong to different organizations, it is strongly recommended that you open a new Google Analytics account for each organization. A) True. Otherwise, you would not be able to give an organization administrator access without also giving them access to data from other organizations which you are tracking in the same account. B) False. You should track multiple sites for different organizations under one Google Analytics account. Simply track the different sites under different profiles, and grant administrator access at the profile level 2.Which campaign tracking variables should you always use when manually tagging a URL? A) utm_source, utm_content B) utm_source, utm_medium, utm_campaign C) utm_content, utm_campaign D) utm_campaign, utm_adgroup, utm_term 3.You want a second view of your data where you only see traffic to a specific subdirectory. How might you set this up? A) Create a second Google Analytics account, and apply the unique tracking code to the pages in the subdirectory B) Create a new profile and apply an advanced filter that deletes page data outside the subdirectory C) Add a filter to the profile and remove the tracking code from the other pages of your site D) Create a duplicate profile and add a filter: select "Include only traffic to a subdirectory" from the Filter Type dropdown, and specify the subdirectory 4.If you manually tag your AdWords campaigns, which one of the following AdWords attributes would you be able to view in your Analytics reports? A) Match Type B) Ad Group C) Campaign

D) Placement URL 5.Someone visits your website and subscribes to your newsletter which you are tracking as a goal. A colleague then immediately also subscribes using the same computer (without closing the browser). How many conversions will be recorded? A)0 B)1 C)2 6.How would you set up Google Analytics to attribute conversions to the original referring campaign? A) Conversions are attributed to the original referring campaign by default B) Add "utm_nooverride=1" to the end of your campaign URLs C) Add "utm_nooverride=off" to the end of your campaign URLs D) Conversions are attributed to the most recent campaign and there is no way to modify this behavior 7.You have had your Google Analytics account for months, and have been successfully tracking data in Profile 1. You created a duplicate profile -Profile 2- but the profile's reports are not showing any data. Which of the following would help explain the situation? (Select two) A) You created Profile 2 less than 24 hours ago B) There are conflicting filters applied to Profile 2 which are preventing data from coming through C) You do not have access to the data D) You applied a custom lowercase filter 8.You apply the following two include filters to a single profile: Filter 1- Field: Campaign Medium; Pattern: cpc Filter 2- Field: Campaign Medium; Pattern: organic Which behavior will result?

A) The profile will contain data related to either of the two specified values B) The filters cancel each other so no data appears in the profile C) The filters cancel each other so the complete unfiltered data appears in the profile D) The results will differ depending on the order in which these two filters are applied 9.Which feature could you use to visualize the relationship between two different metrics over time ? A) multi-line graphs B) pie chart view C) date range comparison D) compare to site average 10.Which of the following could be measured by defining a goal in Google Analytics? (Select all that apply) A) the percentage of visits that result in a site registration B) the percentage of visits that are unique C) the percentage of visits which contain only one page view D) the percentage of visits during which visitors spent at least 2 minutes on the site 11.The URL for the homepage of your website is www.mysite.com/index. You would like this to appear as home in the Top Content report. How can this be achieved? Use a Search and Replace custom filter on the request URIfield where Search String is www.mysite.com/index and Replace String is www.mysite.com/home Use a Search and Replace custom filter on the requestURIfield where Search String is /index and Replace String is /home 12. Select the Goal URL pattern and match type that will count all of the following pages as conversions: http://www.mysite.com/shoes/buy.asp

http://www.mysite.com/shoes/buy.asp?prodid=9 http://www.mysite.com/shoes/buy.asp?prodid=100 a. Pattern is /shoes/buy\.asp? and match type is Head Match b. Pattern is /shoes/buy.asp?prodid=* and match type is Exact Match c. Pattern is /shoes/buy.asp and match type is Exact Match

13. Which of the following should you manually tag with campaign tracking variables? a. Organic search results, referrals and bookmarks b. Banner ads, referrals, and all CPC campaigns d. Banner ads, email campaigns, and non-Adwords CPC campaigns 14. On mysite.com, all the e-commerce transactions are assigned to a single traffic source: mysite.com/referral. Which of the following are possible explanations? a. The transaction page contains code that is setting the source improperly b. The transaction page is on a subdomain tracking has not been correctly implemented c. Autotagging has not been enabled and none of the referring links contain tags d. This transaction page has an outdated version of the Google Analytics Tracking Code

15. Why is it important that you maintain one unfiltered profile when using filters with your analytics account? Without one unfiltered profile,you will not be able to use a filter for multiple profiles Since raw data cannot be reprocessed,maintaining an unfiltered profile ensures that the original data can always be accessed. You will need to configure your goal in the unfiltered profile. d. Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures thaht the original data can always be accessed

e. Without one unfiltered profile, you will not be able to use a filter for multiple profiles

16. What is the purpose of the URL builder? a. To generate a URL with tracking parameters c. To generate the URL tracking parameters that need to be appended to an organic search result 17. You have two profiles which track the same web property. You copy a URL Destination from Profile 1 and enable it in Profile 2. A week later, you find you are receiving goal data in Profile 1 but not in Profile 2. Which of the following could be the reason? (Select two) a. Profile 2 has a filter that manipulates the Request URI b. Profile 2 has colliding filters that prevent any data from appearing c. The tracking code has been incorrectly applied in Profile 2 d. AdWords has been incorrectly linked to the profile

18. A visitor arrived at your website via referrer A on one occasion, and then via referrer B on another. During the second visitor completed a purchase transaction. To what source will the purchase transaction be attributed? a. (not set) b. Direct c. Referrer B d. Referrer A

19. You define a goal using Regular Expression Match and the following RegEx ^/product/show Which pages will count as conversions? i. http://products.mysite.com/products/show/?prodid=1001 ii. http://www.mysite.com/sales/products/show asp

iii. http://product.mysite.com/show.php?id=101 iv. http://www.mysite.com/products/show.asp?id=1002 a. I and III b. I and IV c. I, II, and IV d. None of the above

20. Where e-commerce tracking code usually placed? a. On all pages in the funnel b. On the landing page c. On the destination URL d. On the purchase confirmation or thank you page

21. Mysite.com has the following subdomains: news.mysite.com and travel.mysite.com. Which of the following arguments to _setDomainName() would allow you to track all of the sites under a single Google Analytics account?

22. Why might a website www.mysite.com have traffic appearing as coming from mysite.com/referral? a. Autotagging has not been enabled b. Mysite.com has several subdomains and the Google Analytics Tracking Code has not been customize accordingly c. These are returning visitors to mysite.com d. On same pages of mysite.com, the Google Analytics Tracking Code is called more than once

23. What would prevent URL Destination goal conversions from being recorded? (select all that apply)

The Google Analytics Tracking code is missing from the conversion page There was a misspelling in the URL of the goal definition The match type in the goal definition is incorrect The conversion page has the incorrect tracking code

24. What does a high bounce rate on a landing page associated with a particular keyword suggest? a. The landing page is highly relevant to the keyword b. The content on the landing page does not properly match the-expectations of visitors who searched on that keyword

25. Which of these best describes the different between a first and third-party cookie? a. A first-party cookies may only contain one attribute, a third-party cookies may contain several attributes b. A first-party cookies is a temporary cookies and a third-party cookie is a persistent one c. A first-party cookie is set by a different web site than the one you visiting, a thirdparty cookie is set by the same web site as the one you are visiting d. A first-party cookie is set by the same web site you are visiting, a third-party cookie is set by a different web site than the one you are visiting

26. Why can AdWords Clicks differ from Analytics Visits? a. Some visitor may have JavaScript disabled b. Some visitors may be blocking cookies c. Clicks and Visits are different metrics d. All of the above

27. You are running a correctly tagged email campaign that refers visitors to your website. How would you track conversion associated with the campaign in cases where visitors did not convert in the first instance but instead returned at a later time by typing the URL of your site directly into your browser? a. Google Analytics does this by default (within 6 months) b. Google Analytics does this by default (within 18 months) c. Tag the URL in the email with a campaign of nooverride d. You cannot track conversions when a visitor returns as direct (i.e. by typing the URL of your site directly into your browser) 28. Which of the following could be measured by defining a goal in Google Analytics? (Select all that apply) a. The percentage of visits that result in a site registration Is it possible to make the Top Content report display different names than the actual page pathnames? a. You need to talk to your webmaster to change the settings of the server to allow arbitrary parameters b. Yes, you can rename the pages by entering the desired URI in the call to _link() c. Yes, you can rename the pages by entering the desired request URI in the call _trackPageview() d. No, it is not possible

29. You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report, what is the likely reason for this discrepancy? a. Not all visits include a site search, only those which did are included in the conversion rate calculation in the Site Search Terms report b. The Site Search Terms report is only able to show goal conversion rates for one of your goals c. Of those who perform a search during their visit, fewer are likely to convert d. This is a bug, the figures should match

30. How would you set up Google Analytics to attribute conversions to the original referring campaign? b. Conversions are attributed to the original referring campaign by default What kind of personally identifiable data is available by default in Google Analytics reports? a. Visitor age groups and genders b. No personally identifiable data is available c. Visitor IP address d. User logins 31. If you manually tag your AdWords campaign, which one of the following AdWords attributes would you be able to view in your Analytics reports? a. Ad Group b. Campaign c. Match Type d. Placement URL

32. Why would anyone install e-commerce tracking code? (Select two) a. To log transactions for accounting purposes b. To monetize goals such as newsletter signup c. To see which keywords led to the sale of which products d. To track revenue generated by the website e. To enable an online payment system

33. Your website has three sections and you would like to have an aggregated view of data for the entire website, as well as a view for each section. What is the recommended way to set this up? a. One account that includes a profile for thf b. e entire website and duplicated filtered profiles, each with a customized include filter to track each section

b. One account per website section and one for an entire website c. One account that includes a profile for the entire website and a second profile with an include filter for the sections d. This is not possible

34. Which of the following reports display e-commerce revenue data? i. The AdWords Campaign report ii. The All Traffic Sources report iii. The e-commerce section reports a. i only b. i and ii only c. i, ii, and iii d. None of the above

35. Which of these best defines a URL Destination goal in Google Analytics? a. The most popular page on your site b. A page that has given you revenue c. A KPI d. A website page viewed by the visitor once they have completed a desired action

36. Is it possible to make the Top Content report display different names than the actual page pathnames? A) Yes, you can rename the pages by entering the desired URI in the call to _link(); B) Yes, you can rename the pages by entering the desired request URI in the call to _trackPageview(); C) You need to talk to your webmaster to change the settings of the server to allow arbitrary parameters D) No, it is not possible

37. How would you find out which keywords visitors from Tokyo used to find your site? A) Search for "Tokyo" in the All Traffic Sources report B) Select the "Keyword" dimension in the Map Overlay report C) Select the "City" dimension in the Keywords report D) This information is not available in Google Analytics 38. Your website uses a shopping cart on a different domain. To ensure that visitor session data is retained when switching domains, which of the following do you need to implement? A) the _link() or JinkByPost() method B) the _trackTrans() method C) the _setLocalRemoteServer() method D) This is tracked automatically; no additional configuration is required 39. When configuring a goal, why is it useful to assign a goal value? A) to calculate e-commerce metrics B) to attribute monetary value to a non e-commerce site C) to determine the popularity of webpages D) You must assign a goal value in order to track conversions 40. Which of the following are possible uses of profiles within a single Google Analytics account? (Select all that apply) A) to limit a user's access to a segment of data B) to look more closely at traffic to a specific part of the site (a page or selection of pages) C) to track several webdomains that you have permission to track (e.g. mysite.com and yoursite.com) D) to look more closely at traffic to a specific subdomain

41. How would you configure a profile to include only Google CPC data? A) Add an include filter requiring Campaign Source to be "google/cpc" B) Add two include filters to the profile: one requiring Campaign Source to be "google", and the other requiring Campaign Medium to be "cpc" C) Link the profile to your AdWords account D)This is not possible 42. Why might a website www.mysite.com have traffic appearing as coming from "mysite.com / referral"? A) Autotagging has not been enabled B) mysite.com has several subdomains and the Google Analytics Tracking Code has not been customized accordingly C) These are returning visitors to mysite.com D) On some pages of mysite.com, the Google Analytics Tracking Code is called more than once

43. Your AJAX based gaming website is hosted on a single html page. Which is the best way to measure the percentage of visits during which more than 5 games were played? (Select the best answer option) a. Track each game-play as an event and define 5 separate goals, one for each event b. Track each game-play as an event and define a goal for greater than 5 events per visit c. Track each game-play as a virtual pageview and define a goal for greater than 5 pages viewed per visit d. Track each game-play as a virtual pageview and define 5 separate goals, one for each virtual pageview 44. You are implementing e-commerce tracking on your client's site. Their site does not use an "affiliation" field. Which of the following is an example of a correct implementation? A) _gaq.push(['_addTrans',

'1234', ", '11.99', '1.29', '5', 'San Jose', 'California', 'USA' ]); _gaq.push(['_addltem, '1234', 'DD44', 'T-Shirt' 'Green Medium', '11.99', '1' ]); _gaq.push(['_trackTrans']); B) _gaq.push(['_addTrans', '1234', //affiliation or store name '11.99', '1.29', '5', 'San Jose', 'California', 'USA', ]); _gaq.push(['_addltem', '1234', 'DD44', 'T-Shirt' 'Green Medium', '11.99', '1' ]); _gaq.push(['_trackTrans']); C) _gaq.push(['_addTrans', '1234', '11.99', '1.29', '5', 'San Jose', 'California', 'USA', ]);

_gaq.push(['_addltem', '1234', "DD44', 'T-Shirt' 'Green Medium', '11.99', '1' _gaq.push(['_trackTrans']); 45. Which of the following Google Analytics methods can be used to create virtual pageviews? A) _link() B) _setAccount() C)_trackPageview() D) _setAllowLinker()

46. Why might you see a search engine name appear in the result for your Referring Sites report (i.e. google.com)? a. Someone was referred to your website via a link on a personalized search engine page such as iGoogle b. Someone was referred to your website via a search result page, but the keyword was not captured

47. How can an administrator limit a user's access to view reports that only contain Google CPC data? A) Create a second Analytics account that only tracks CPC data B) Use Access Manager to give the user access to only part of the profile C) Grant them access to a new profile that only tracks AdWords data D)This is not possible

48. Which of the following would prevent you from creating a new profile in Google Analytics? (Select two)

A) You have not opted in to Benchmarking B) You have already reached the maximum number of permitted profiles for your account C) You do not have admin rights to the Analytics account D) You do not have access to the code of the website

49. Which of these reporting intervals are available in Google Analytics? A) seconds B) minutes C) hours D)days 50. Can Google Analytics track search engines other than those that it tracks by default? A) No, Google Analytics only tracks visitors coming from the Google search engine B)Yes, by adding the search engines to the Analytics Settings page C) Yes, by modifying your Google Analytics Tracking Code D) No, the list of recognized search engines is maintained by Google 51. You are running a correctly tagged email campaign that refers visitors to your website. How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance, but instead returned at a later time by typing the URL of your site directly into their browser? A) Tag the URL in the email with a campaign of "nooverride" B) Google Analytics does this by default (within 6 months) C) Google Analytics does this by default (within 18 months) D) You cannot track conversions when a visitor returns as "direct" (i.e. by typing the URL of your site directly into their browser) 52. How would you track 37.visitors coming from an email, banner, or newsletter campaign?

A) by manually tagging the destination URLs of the campaign B) Google Analytics will track visits coming from any campaign automatically C) by turning autotagging on D) It is not possible to track visitors coming from non-AdWords campaigns 53. Why might your reports show visits coming from a paused or discontinued campaign? A) because visitors originally referred by that campaign are now returning via another AdWords campaign B) because visitors originally referred by that campaign are now returning via organic search C) because visitors originally referred by that campaign are now returning as Direct visitors D) because visitors originally referred by that campaign will always be reported as coming from that campaign 54. Is it possible to use Google Analytics and Urchin software concurrently? A) no, you should use the product that best suits your needs B) yes, by making a small change to your Google Analytics Tracking Code 55. Where on the appropriate page(s) should e-commerce tracking code be placed? A) The e-commerce tracking code should replace the standard Google Analytics Tracking Code B) The e-commerce tracking code should be placed before the standard Google Analytics Tracking Code C) The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code 56. You define a URL Destination goal by_. A) dragging the goal page onto the Dashboard B) adding the conversion ID to the tracking code on the goal page

C) editing the profile and specifying the request URI of the conversion page D) adding the e-commerce code to the goal page 57. You have two websites with different domains (e.g. Mysite.com and Yoursite.com) which you want to track under a single Google Analytics account. Why would you link the sites using the _link() method? A) to preserve visitor and session information across the two domains B) to add Mysite.com to the list of referrals C) to allow Flash content from Mysite.com to display on Yoursite.com D) to clear all the cookie information