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education policy response, u: Cambridge Journal of Education, 2006., 36,. 81-89.

Usp. Hartley, David, The McDonaldization of higher education: Food for thought?, u: Oxford Review of Education, 1995., 21,
409-424.
Ritzer, George, Suvremena sociologijska teorija, Nakladni zavod Globus, Zagreb, 1997, 4.
Usp. Ritzer, George, Suvremena sociologijska teorija, Nakladni zavod Globus, Zagreb, 1997, 25.; Ritzer, George, Mekdonaldizacija
drutva. Istraivanje mijenjajueg karaktera suvremenog drutvenog ivota, Naklada Jesenski i Turk, Zagreb, 1999, 25.

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Usp. Parsons, Talcott, Introduction, u: Weber, Max, The Sociology of Religon, Beacon Press, Boston, 1963, xxxii.
Usp. Wilson, Brian R., Rationality. Key Concepts in the Social Sciences, Basil Blackwell, Oxford, 1970.

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12 Usp. Ritzer, George, Mekdonaldizacija drutva. Istraivanje mijenjajueg karaktera suvremenog drutvenog ivota, Naklada
Jesenski i Turk, Zagreb, 1999, 41-43.

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Jesenski i Turk, Zagreb, 1999, 15.
14 Ritzer, George, Mekdonaldizacija drutva. Istraivanje mijenjajueg karaktera suvremenog drutvenog ivota, Naklada
Jesenski i Turk, Zagreb, 1999, 15.

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Jesenski i Turk, Zagreb, 1999, 29-30.

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47 (2003), 119-136.
17 Usp. Illouz, Eva i John, Nicolas, Global Habitus, Local Stratification, and Symbolic Struggles Over Identity, u: American
Behavioral Scientist, 47 (2003), 201-229.
18 Usp. Foh Gotham, Kevin, Destination New Orleans. Commodification, rationalization, and the rise of urban turism, u: Journal
of Consumer Culture Vol 7(3), 305-334.
19 Usp. Bryman, Alan, McDonalds as a Disneyized Institution. Global Implications, u: American Behavioral Scientist, 47 (2003),
154-167.
20 Usp. Brents, Barbara G. i Hausbeck, Kathryn,Marketing Sex: US Legal Brothels and Late Capitalist Consumption, u: Sexualities,
Vol. 10(4), 425-439.
21 Usp. Arnould, Eric J., Should Consumer Citizens Escape the Market?, u: Annals AAPSS, 611 (2007).
22 Usp. Recuber, Tim, The Rationalization and Reenchantment of Cinematic Space, u: Space and Culture, Vol. 10 (3), 2007, 315330.
23 Usp. Monaghan, Lee F., McDonaldizing Mens Bodies? Slimming, Associated (Ir)Rationalities and Resistances, u: Body &
Society, Vol. 13(2), 67-93.
24 Usp. Waisbord, Silvio, McTv. Understanding the Global Popularity of Television Formats, u: Television & New Media, Vol. 5 (4),
2004, 359-383.
25 Usp. Weber, Max, The Sociology of Religion, Beacon Press, Boston, 1963.
26 Usp. Weber, Max, Protestantska etika i duh kapitalizma. Odnos izmeu religije i ekonomskog i drutvenog ivota u modernoj
kulturi, Zagreb, 2006.

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Berger, Peter L. (ur.), The Desecularization of the World. Resurgent Religion and World Politics, Ethics and Public Policy Center,
Washington D.C., 1999.; Woodhed, Linda (ur.), Peter Berger and the Study of Religion, Routledge, London New York, 2001.
28 Berger, Peter L. (ur.), The Desecularization of the World. Resurgent Religion and World Politics, Washington, 1999, 2.
29 Usp. Inglehardt, Ronald i Norris, Pippa, Sveto i svjetovno. Religija i politika u svijetu, Politika kultura, Zagreb, 2007.
30 Usp. Pollack, Detlef, Religious Change in Europe: Theoretical Considerations and Empirical Findings, u: Social Compass, 2008,
55(2), 168-186.

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128

 : (McReligion).
(pp 118-130)

Arnould, Eric J., Should Consumer Citizens Escape the Market?, u: Annals AAPSS, 2007, 611.
Baert, Patrick, Contextualizing Max Weber, u: International Sociology, 2007, 22, str. 119128.
Brents, Barbara G. i Hausbeck, Kathryn, Marketing Sex: US Legal Brothels and Late Capitalist Consumption, u: Sexualities, 2007, Vol. 10(4), str. 425-439.
Bryman, Alan, McDonalds as a Disneyized Institution. Global Implications, u: American
Behavioral Scientist, 2003, 47, str. 154-167.
Burger, Thomas, Max Webers Theory of Concept Formation. History, Law, and Ideal Types,
Duke Univ. Press, Durha, 1976.
Fox Gotham, Kevin, Destination New Orleans. Commodification, rationalization, and the
rise of urban turism, u: Journal of Consumer Culture, 2007, Vol 7(3), str. 305-334.
Illouz, Eva i John, Nicolas, Global Habitus, Local Stratification, and Symbolic Struggles Over
Identity, u: American Behavioral Scientist, 2003, 47, str. 201-229.
Jevti, Miroljub, Politikologija religije, Centar za prouavanje religije i versku toleranciju, Beograd, 2009.
Monaghan, Lee F., McDonaldizing Mens Bodies? Slimming, Associated (Ir)Rationalities and
Resistances, u: Body & Society, 2007, Vol. 13(2), 67-93.
Oakes, Guy, Weber and Rickert. Concept Formation in the Cultural Sciences, MIT Press, Cambridge London, 1988.
Pollack, Detlef, Religious Change in Europe: Theoretical Considerations and Empirical Findings, u: Social Compass, 2008, 55(2), str. 168-186.
Recuber, Tim, The Rationalization and Reenchantment of Cinematic Space, u: Space and
Culture, 2007, Vol. 10 (3), str. 315-330.
Ritzer, George, Islands of the Living Dead. The Social Geography of McDonaldization, u:
American Behavioral Scientist, 2003, 47, 119-136.
Ritzer, George, Mekdonaldizacija drutva. Istraivanje mijenjajueg karaktera suvremenog
drutvenog ivota, Naklada Jesenski i Turk, Zagreb, 1999.
Ritzer, George, Suvremena sociologijska teorija, Nakladni zavod Globus, Zagreb, 1997.
Turner, Bryan S., McDonaldization. Linearity and Liquidity in Consumer Cultures, u: American Behavioral Scientist, 2003, Vol. 47 (2), str. 137-153.
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Nineteenth-Century Problem of Cause, Probability and Action, D. Reidel Pub. Company, Dordrecht
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Voyce, Malcolm, Shopping malls in Australia. The end of public space and the rise of consumerist sitizenship?, u: Journal of Sociology, 2006, 42 (3), str. 269-286.
Waisbord, Silvio, McTv. Understanding the Global Popularity of Television Formats, u: Television & New Media, 2004, Vol. 5 (4), str. 359-383.
Weber, Max, The Sociology of Religion, Beacon Press, Boston, 1963.
Weber, Max, Protestantska etika i duh kapitalizma. Odnos izmeu religije i ekonomskog i drutvenog ivota u modernoj kulturi, Zagreb, 2006.
Wilson, Bryan R., Rationality. Key Concepts in the Social Sciences, Basil Blackwell, Oxford,
1986.

ANALYSES

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Hrvoje pehar

McRELIGION. CONTRIBUTION TO THE

McDONALDIZATION
THEORY IN THE POLITOLOGY OF RELIGION
Abstract
Author deals with the problem of the transfer of McDonaldization theory of
society within the field of religion theory. This work claims that if we accept the mcdonaldization theory of society it could lead us to speak about mcdonaldization of religion, or at least about some religious phenomena. As an example, the author points the
processes within new religious mouvements, new trends within Catholic church after
the II Vatican Council, and different churches and religious communities. As the other
parts of the society under the process of the mcdonaldization, new trends of religious
phenomena could be named as McReligion.
Key words: McDonaldization of society, McReligion, rationalization, secularization,
individualization.
: 11.12.2009.
: 5.3.2010.

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