Académique Documents
Professionnel Documents
Culture Documents
The company was first founded in Japan as Komyosha in 1881 by brothers Haruta
and Jujiro Moteki. Together with their chief engineer Heikichi Nakagawa, they
began business with projects for the Japanese navy and soon progressed to the
production of viscous paints. In 1896, the company moved all their production
activities to a new factory in Tokyo. Two years later in 1898, Nippon Paint was
established as Japan's first true paint manufacturing company.
Nippon Paint's presence quickly spread across Japan. In 1914, having secured the
domestic market, the company expanded into China, India and the South Pacific.
After making inroads into Taiwan and North China, Nippon Paint established the
Pan Malaysian Paint Industries in 1963 - today known as Nippon Paint Singapore.
In 1967, four years later, Nippon Paint Thailand and Malaysia were established.
Now recognised as the paint industry leader in Asia, our paints and coats have made
inroads into diverse aspects of life all around the region. In cities across Asia as
varied as Ho Chi Minh and Seoul, Kuala Lumpur and Jakarta, the company plays
diverse roles, enhancing and improving different aspects of life and business. In
Vietnam, for example, we have acquired more than 70% share of the motorcycle
coatings market.
In China, Nippon Paint was the first to launch the Colour Tinting System, installing
more than 800 of these systems across the country. Offering more than 1000 colours,
shades and hues, this service innovation has changed the way paint is retailed in the
country.
Besides bringing quality paint and coatings to all parts of the region, Nippon Paint
constantly seeks new products and coatings that are more eco-friendly. This focus on
protecting the environment has earned both our Singapore and Taiwan operations
the coveted ISO:14001 certification in 1997 and 1998 respectively.
The company will be investing $25 million in Pakistan over the next three to five
years, which will include a manufacturing facility in District Kasur, near Lahore.
Currently, Nippon Paint Pakistan is doing business with 200 outlets nationwide of
which 113 are equipped with the Nippon Paint Colour Creations Tinting Systems.
We aim to have 200 Colour Creations Outlets by the end of the year 2008. The
distribution network is currently spread from the far South, Karachi and Gwadar to
the hilly areas of Mingora and continues to spread.
All authorized dealers are equipped with Nippon Paint Colour Creations™ which is
an innovative computerized paint system which allows the consumer to choose from
thousands of colours and the selected colour is made available within minutes.
With Nippon Paint Colour Creations™, consumers no longer are limited by the
choices of colours as they can choose from our range of thousands of colours, and
Nippon Paint has specially formulated products for the Pakistan market. The five
main products being, Nippon Weatherbond for exterior walls, Nippon Brilliance
Matt Enamel, Nippon Perfect Emulsion and Matex Gold for interior walls, and
Nippon 9000 Gloss Finish for wood and metal substrate. The special formulation is
the result of Nippon Paint's research and development for products to suit the
substrate surfaces peculiar to Pakistan. At the same time, supporting products such
as wall sealers, primers and wall putty are also available.
Nippon Paint Pakistan's plant will be operational during the last quarter of 2009, and
will initially employ about 300 people. Output from the plant will be for local
consumption and possibly for export to neighboring countries. In the interim period,
Nippon Paint Pakistan is importing from its Malaysian plant so as to meet the
current local market demand for its products.
Nippon Paint is the largest paint manufacturer in Asia and a leading name in paint
worldwide. It is number one in Japan, China, Indonesia, Singapore and Malaysia;
and a key player in Thailand, Vietnam, Taiwan, Korea, Hong Kong, The Philippines
and India.Throughout these countries, Nippon Paint is known for its dedication to
high-quality, innovative products and excellent customer service
VISION
We seek to live in harmony with nature and society, playing our part as responsible
citizens by enhancing and beautifying our surroundings, protecting nature and
encouraging the personal growth of our people.
We seek to explore new technologies and markets, and create paint innovations that
respond to customers' needs.
We seek to develop innovative and technologically advanced paint products that will
enhance beauty and protect our surroundings.
We will create a workplace that maximizes the potential of each person, that creates
mutual interdependency and trust, and that instills collective pride and identity.
Corporate Vision
• The Company is working to expand globally as a specialty chemical
company, offering high value-added coatings.
• Our fundamental commitment is to become a trusted, eco-friendly company
that helps protect the environment.
I will be relinquishing the post of representative director and president on March 31,
and will then become non-executive corporate adviser after the shareholders'
meeting is concluded. When first appointed president, it was my intention to work as
hard as possible until I “burned out.” The four years passed as expected, but the
“burning out” part left me with various regrets. Such a rapid deterioration of
worldwide economic conditions like we are currently experiencing was something
we could not have known. At such a time, our shift to a new management system
carries much more significance. We have indeed put “new wines in new bottles.”
Mr. Kenji Sakai will assume the post of president effective April 1. He is a man of
outstanding management sensibilities and great acumen, whose technical
background is cloaked by his business achievements, one being spinning off a non-
profitable business into a separate joint-venture company and successfully
rebuilding it. His warm personality and popularity were also factors I took into
consideration in selecting him as the right man who will look after my duties after I
step down. And though the business environment surrounding us is extremely
challenging, I am confident that all Nippon Paint Group employees will unite under
the leadership of the new president and overcome numerous difficulties.
It has been a fulfilling four years and I would like to take this opportunity to thank
all for the unflagging support and guidance I received while serving in the capacity
of president.
Mission Statement
To be the partner of first choice for customers and suppliers, ensuring
sustained leadership position in the markets where we compete, delivering
long-term business value through a high performance culture, innovation,
ethics and responsible care.
The company's employees are constantly encouraged to pursue the fulfillment of the
Corporate Mission Statement.
We believe in:
These values give us standards to measure ourselves by, particularly in our dealings
with customers, suppliers, our own people and the wider world. The values have real
meaning for us and the way we behave.
We can guarantee our future only by giving our customers products and services that
improve their future. So this value comes first. It’s our priority and the reason why
we exist.
We’ve always met the needs of our customers – that’s why we’ve grown. But now
we make it very clear: it’s the basis of everything we do.
We might fail occasionally, but we’ll get great ideas to market more quickly as a
result. And we’ll keep more people with truly original ideas within the company.
Our business will grow if our people grow too. So we’re committed to professional
and personal development. We’ll do all we can to develop existing talents, nurture
new skills and progress within AkzoNobel. Through this commitment, we’ll attract
and retain people of the highest quality to develop the business.
AkzoNobel isn’t one of those companies with a set way of doing things. We dislike
rigid hierarchies and we want our people to take a broad, interested view of the
world. We like them to ask questions. “Is there a better way?” There generally is a
better way, if we challenge ourselves and our customers to look at things differently.
It’s the way we improve.
Goals
Nippon’s paint main goal is to create value for shareholders through
serving the customers, employees, partners and the general public interest..
Our quality quest has gained numerous prestigious certifications. Most of Nippon
Paint's factories in the region are ISO 9002 certified. Our Singapore operation is also
in the Singapore Quality Class, a recognition of the company's drive towards
These accolades are a result of Nippon Paint's stringent quality standards. These
standards are evident in every initiative the company undertakes-whether it is the
acquisition of raw materials, the recruitment and training of employees or customer
relationship management.
QUALITY MATERIALS
We source out raw materials only from top suppliers. Each product is monitored
throughout the manufacturing process to ensure adherence to strict quality
standards.
QUALITY PEOPLE
Nippon Paint provides professional training for employees and offers them ample
opportunities for personal growth and advancement.
Who were the first to use paint for their protective properties?
One of the first people to use paint for its protective properties were the
Romans. Studies show that red lead was used to protect and preserve timber
in 600BC in Rome. Early Greeks also used paint for their protective value,
waterproofing their ships' bottoms with pitch and wax. However, Europe only
began to fully recognise the protective value of paints around the 13th
century. During the Middle Ages, paintings were protected by varnish made
by dissolving suitable resins in hot linseed, hempseed or walnut oil.
When did Asia discover and begin to use paint for its protective value?
Japan was using a totally different sort of coating for its protective value.
Lacquer, a clear coating that brings a sheen of sturdy protection to surfaces,
was used as early as the Stone Age in Japan. From about 4,000 years ago,
lacquer was already used widely for tableware, utensils, weapons and various
accessories.
Many other types of paints and coatings were also created to respond to the
growing needs of paint to protect and preserve. By mid 1800s, the Western
world's paint industry was growing healthily as an increasing number of paint
manufacturing companies were founded.
The SWOT analysis is an extremely useful tool for understanding and decision-
making for all sorts of situations in business and organizations. SWOT is an
acronym for Strengths, Weaknesses, Opportunities, and Threats.
. Opportunities
Increase Promotion : Nippon’s paint has opportunity ti increase
its promotion in order to get interact wit people . and to increase
their sale volume .It has recently enter the market it should
increase their promotion rapidly and should invest on it in order to
make their product familiar to customers.
HIGH LOW
M
A H STAR QUESTION MARK
R I
K G ICI PAINTS NIPPON PAINTS
E H
T
G CASH COW
R L DOG
O O BERGER AND
T W ROYAL PAINTS
MASTER PAINTS
H
That is the exact time for Nippon’s Paint to grow rapidly with the
showing of its internal strength to the market to make the market
favorable. Following are the main strategies that will be helpful for
Nippon’s Paint to get a better market position.
Differentiation Strategy:
1) Demographics :
Nippon’s Paint desire to operate on large scale, so it has to
keep in focus the Demographical changes that are the reason
Nippon’s Paint is using polycentric view of Management.
The reasons for their extension is to either retain or increase
there market share along with some other reasons they are also
doing that because as the Demographics of the country is
changing the People’s attitude, their ages, their family life cycle
are also changing. So Nippon’s Paint has to overcome these facts
in order to remain in the market. The population growth rate has
also changed, so demographics have strong impact on Nippon’s
Paint .
2) Economic Factors :
The economic condition of Pakistan has also strong impact on
Nippon’s Paint . As Pakistan inflation rate is entering in galloping
inflation rate, so the company has to revise its strategies
accordingly. As the People income is not increasing according to
increase in Prices of different commodities. So Nippon’s Paint
Physical Factors:
Physical factor also have a strong effect on Nippon’s Paint .
Physical factors include:
Structure:
Infrastructure:
Political:
In Pakistan there is not much political stability, as Nippon’s Paint is
recently launched in country, so that it is much difficult time for them to
organize them and fully operative .The current political situation in our
part of world is not favorable for foreign investment but anyhow
Nippon’s Paint has to survive in the current situation
Legal:
Tele Nippon’s Paint is efficiently meeting the legal rules and
conditions of the country, so that is it not effecting by the legal factor.
Social:
Social environment is changing rapidly in our of world so
Nippon’s Paint has to keep abreast of these rapid change .
Nippon’s Paint is a market oriented Company, so it has to keep in mind
the customers which are the basic key factors of any Company. So
Nippon’s Paint has to focus on different events, festivals and different
types of music concerts in order to mix with the culture of the country and
Cultural:
In Pakistan, there is a mix culture and it is changing rapidly especially
in the main cities. So that Nippon’s Paint has to keep in mind the
cultural changes and has to change its long term strategies accordingly.
Customers:
Every company’s customers can effect their organization, the
organizations that do not care their customers, they suffer. Nippon Paint
has separate department by the name of Customer Services Department
in order to satisfy its customers’ complaints, as it is one of their most
important stated objective to maximize the customer satisfaction. There
are the factors which is affecting the organization customers.
Cultural factors:
Pakistan ha s great cultural background that’s why, in most of the
advertisements of Nippon they reflect the aspects of Pakistani culture
like, stronger and long lasting relationship, lower the distance among the
people.
Personal Factors
Nippon’s paint is offering large variety of paint colours to their
customer and colour contrast wheel offers approximately 3000 match of
colours to their customer for their household and corporate customers
We put our product in the portion of variety seeking and habitual buying
behavior.
Supplier :
The suppliers play an important role while considering the workings of
the organization. Raw material like different chemical and other raw material
required by the
Company has to be supplied by the selected suppliers as the
Company mainly requires specialized equipment. Furthermore, timely
Replacements and warranty claims require efficient and effective
Suppliers, as a delay could adversely affect the workings of the organization.
Nippon paint is importing as well as purchasing raw material from well
known and reputed supplier which are the symbol of quality.
4) Distributors:
Distributor plays a vital role the success of any organization and
its brand .So Nippon’s paint Pakistan also using this mode
business conduct in order to make it product s easily available to
final consumer
Authorized Dealers
Nippon’s paint Pakistan using the way to reach final consumer to
buy it broad range of product in different variety .Initially it has
more than 250 dealers through out the country and want
increase it in near future because dealers role is much important
in this industry.
SHAHID PAINT HOUSE
1 M kokhar Chownk johar town
Tel : 03218485806
SHAHID PAINT
COLLEGE ROAD TOWN SHIP
Tel : 0425115367
rif Paint House
GULBERG, MAIN MARKET
Tel : 03234534550
Karachi Paint House
Feroze pur road MEAR WAPDA HOSPITAL
RIAZ ANWAR PAINTS STORE
26ALLAMA KAKAB, STREET # 1 BILAL GHANG
Tel : 0427238398
LASANI PAINT & HARDWARE STORE
ADDA LOHARAN WALA KHOO MULTAN ROAD
Tel : 0427540115
MUGHAL BROTHERS PAINT
162FATEH SHER ROAD, MOZANG
Tel : 0427125055
Samar Paint House
Township Market NEAR SHEHZAN BAKERY
Tel : 03004312575
DOCTOR COLOUR
SHOP NO . 5 ALI PLAZA SHOUKAT KHANAM CHOWNK
Tel : 0426114649
Rang Mahel PAINT HOUSE
192 MULTAN ROAD NEAR SCHEME MOR
Tel : 0427573176
STAR COLOUR CENTER
115 1 B 11, COLLEGE ROAD
Tel : 03216607512
RANA TRADERS
DEFENCE ROAD MOHNALWAL
Tel : 03004724400
ZAFAR PAINTS
1512/3, HUSSANABAD, F.B AREA
Tel : 0216346287
U K TRADERS
SHOP # 10,D.S.8, BLOCK 14
F B AREA
Tel : 0216315818
STALLION TEXTILES (PVT) LTD
SUIT NO 4 PLOT NO 41C
BADAR COMMERCIAL AREA, STREET 7A
Tel : 0215347574
S.S.PAINT HOUSE
SHOP # 3, 12TH COMMERCIAL STREET
PHASE II EXT. D.H.A
Tel : 0215312529
S.M.CO
SHOP NO.19 / 34
AL HYDRI MEMORIAL
Tel : 0334372747
S.K.ENTERPRISES
BLOCK # 2
SHOP # 25 BAHADURABAD
Tel : 0214522241
RANGWALLA TRADING CO
44 MARRIOT ROAD
Tel : 0212465104
RANGWALA IMPEX
AMAFHH MANSION, SERAI ROAD
QADRI PAINT HOUSE
MAIN ROAD BISMILLAH HOTEL
SECTOR 11 – E GAUDHRA COLONY N. KARACHI
Tel : 03218900820
NEW NATIONAL PAINT HOUSE
JAFFER FADOO ROAD KHARADAR
Tel : 0212310194
REHMAT PAINTS AND SANITARY
SHOP NO 51, KORANGI NO 6, MADINA
MARKET
Tel : 03332117498
Product
Place
Price
QUALITY
SERVICE
VARIETY
PRODUC
T
PACKAGI
BRAND
NG NAME
FEATURE
Nippon Paint now brings its Computerised Tinting System, Colour Creations to
Pakistan. It is a computerised paint system that lets you accurately choose the right
shade, hue, tint and accent of colour.
All you have to do is choose the type of paint for your specific needs first. Then,
choose the colour that suits your theme, from more than 3,000 shades available in
our two colour collections. The Ambiance colour series offers you softer, pastel
shades, while the Evolution colour series, gives you richer, bolder ones.
Your selected colour will then be analyzed in the colour computer and the
information is sent to the dispenser. The paint is then mixed and shaken, to give you
the finished product. Its done right before our eyes, in minutes and in your choice of
Nippon Paint Perfect Emulsion, Nippon Weatherbond, Nippon Paint 9000 Gloss
Finish, Nippon Paint Brilliance Matt Enamel, and Nippon Paint Matex Gold.
Choosing the right paint and the right colour has never been easier!
NIPPON WEATHERBOND
Premium Exterior Emulsion
Product Description:
Nippon Weatherbond is an acrylic emulsion paint specially formulated for exterior walls. It is
extremely
durable against harsh weather and adheres well to all types of exterior wall surfaces.
Nippon
Weatherbond’s breakthrough formula provides tough resistance against dirt, algae, fungus,
flaking
and alkali.
Composition:
Pigments
Binder
Thinner
:
:
:
Mainly Titanium Dioxide, Iron Oxide, Organic Pigments and
Mineral Extender.
Pure Acrylic Emulsion.
Clean Water
Properties:
Color
Appearance
:
:
A wide range of colours. Please refer to color card.
Low Sheen
Recommended no. of coats
Drying Time
Touch Dry
Hard Dry
Recoating Interval
Coverage
:
:
:
:
34
15 Minutes. (Dependent on temperature and humidity)
4560 minutes
2 – 3 hours
1517 m² per litre per coat
(May vary depending on the substrate conditions.)
Application Methods:
Thinning by Volume
1) Brush :
Dilute the paint with 5070% water.
Surface Preparation:
Bare masonry surfaces should be completely dry and free from dust, dirt and grease. Use
Bleach
solution to treat the surface affected by fungus or algae. Repair cracks, uneven surfaces
with Nippon
ACS Putty or any suitable filler. Smoothen the putty / filler areas with sandpaper. Dust off
thoroughly.
Allow all surfaces to dry completely prior to painting. Avoid painting when the moisture
content and
alkalinity of the walls is still high. (Recommended painting specification requires the
moisture content
of the walls to be below 16% measured by protimeter and alkalinity of the walls to be below
pH9.)
Nippon ACS Putty Page 1 of 2
Nippon Coloured Undercoat 1
INDUSTRIAL:
END TO END INDUSTRIAL PRODUCTS
Nippon Paint's industrial coatings are used to enhance a wide range of industrial
surfaces. From small electronic parts, office furniture fittings, to large industrial
plants, our complete coating solutions offer distinctively high levels of protection
and beauty.
Furniture Paints
We also deliver high quality coatings for wooden and steel furniture. The Nippe
2000 and Melamic 1200 series are widely used for the high levels of protection and
durability they provide for furniture fittings, picture frames, decorative doors and
canework.
Road Paints
Nippon Paint's Roadline series of road markings and coloured tarmac paints play a
significant role in facilitating land traffic. These paints are important in creating a
safer and more attractive environment in parks and commercial zones.
Plastic Paint
Nippon Paint's industrial solutions for plastic components are developed with
special features such as alcohol, grease and oil resistance, resilience against heating
and freezing cycles, and excellent adhesion and scratch/abrasion resistance. These
paints and coatings are specially formulated for plastic components used in internal
and external automobile fittings, electrical equipment and audio products, and are
available in gloss, semi-gloss and matt finishes.
Wood Finishes
These finishes are mainly used by both domestic and export market manufacturers
for protecting furniture and fittings such as picture frames, decorative doors,
canework and wood panels. A variety of finished coat appearances are available, and
these include clear and coloured lacquers, solid and metallic, marble, stone, antique
and other patterns.
Coil Coating
Coating products for metal coilings such as the Nipsea Super Coat and the Nipsea
Marine Paints
Nippon Paint offers coating systems that can withstand the ravages ocean-faring
vessels are exposed to. Marine coats under the Nippenyl, Nippelux, Nippechlor and
Nippekote series are used for all types of ships including supertankers, container
ships and ferries, and help contribute to more efficient sailing and
corrosion protection.
HOME / DIY:
A PRODUCT FOR EVERY HOME NEED
Other highly popular paint products for home interiors include the 5-in-1 and 3-in-1
Colour Creations
Nippon Colour Creations System is an innovative computerised colour system that
allows customers to choose from more than 1,000 shades, tints and hues.
Homeowners can unravel the world of colours to create their own signature colours
and customise the colour schemes they want. This also allows them to see what a
different coat of colour will look within minutes. The Colour Creations System
comes in a choice of Nippon Paint 3-in-1 Medi-Fresh, Vinyl Silk, Super Vinilex
5000 and Bodelac 9000 Super Gloss Finish. Customers can therefore choose their
preferred paint to create the desired look.
AUTOMOTIVE:
TOTAL PAINT SYSTEMS FOR AUTOMOBILE
Cathodic Electrodeposition
Nippon Paint’s Cathodic Electrodeposition (CED)
paint provides the automobile protection against
diverse climatic conditions. This electrodeposition
system acts as an anti-rust primer, and also works
effectively as an anti-corrosion agent. Nippon Paint is
one of the leading electrodeposition paint suppliers in
the Asian automotive industry, supplying both anodic
and cathodic electro-deposition systems.
Surfacer
Used to condition the automobile after phosphating, the surfacer gives the
automobile surface anti-corrosion properties and good inter-coat adhesion. This
layer enhances the automobile’s finishing by bringing out the smoothness,
brightness and gloss of its colours. Nippon Paint's range of surfacers include sanding
or non-sanding polyester, alkyd polyester, epoxy polyester and acrylic polyester.
This is the layer that provides the first level of protection against the elements. At
the same time, it helps transform the car into a thing of true beauty. Our topcoats
come in a range of different resin-based finishes comprising polyester, melamine,
acrylic and alkyd melamine. MACFLOW, one of the most popular Nippon Paint’s
automotive products, is an acid-resistant topcoat that reduces the use of volatile
organic compounds while meeting high performance needs for acid resistance
Bumper Paint
An integral part for the finishing in automobile design, Nippon Paint's paint system
for bumpers comprises the 1-pack primer for polypropylene and acrylic substrates
and resin-based top coat of polyurethane, nitrocellulose, acrylic, Cab acrylic and
polyester.
Automobile Repairs
Nippon Paint's newly-developed range of glossy pigments, scratch resistant coatings
and super-water repellent coats let car-owners give their vehicles a new lease of life
with minimal fuss and hassle.
Nippon Paint's nax Admira base-coat is also popular for bodywork repairs. This
coating is easy-to-apply and dries fast, thus making it suitable for use in hot, humid
climates.
Another product, the nax Quick Aid System is a quick, low-cost refinish system for
minor defects. It takes advantage of the quick drying time of nax Admira, and works
in combination with aerosol top coats and primer-surfacers.
Behavior Of colors
Hot colours project outward and attract attention. For this reason, red is often use in graphic
signage and design. Hot colours are strong and aggressive and seem to vibrate within their
own space. The power of hot colors affects people in many ways, such as increasing blood
pressure and stimulating the nervous system.
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COLD refers to fully saturated blue. At its brightest it is dominating and strong.
Cold colours remind one of ice and snow. The feelings generated by cold colours - blue, green,
and blue-green - are the direct opposite of those generated by hot colours; cold blue slows the
metabolism and increase one's sense of calm. When placed next to each other, cold and hot
colours vibrate like fire and ice.
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WARM All hues that contain red are warm. It is the addition of yellow to red that makes warm
colours substantially different from hot colours. Warm colours, such as red-orange, orange,
and yellow-orrange, always contain a mixture of red and yellow in their composition and
encompass a larger part of the emotional spectrum.
Warm colours are comforting, spontaneous, and welcoming. Like an Arizona sunset, the
warmth of these hues radiates outward and surrounds everything in reach.
Back to top
COOL colours are based in blue. They differ from cold colours because of the additional of
yellow to their composition, which creates yellow-green, green, and blue-green. Cool colours,
such as turquoise blue and verdant green, are seen in nature.
Like spring growth, they make us feel renewed. Soothing and calm, these hues provide a
sense of depth as well as comfort. Cool colours are like a swim in a refreshing, tropical pool.
Back to top
LIGHT colours are the palest pastels. They take their lightness from an absence of visible
colour in their composition, and are almost transparent. When lightness increases, variations
between the different hues decrease.
Light colours open up the surroundings and suggest airiness, rest, and iquidity. They resemble
sheer curtains at a window and send a message of relaxation.
DARK colours are hues that contain black in their composition. They close up space and make
it seem smaller.
Dark colours are concentrated and serious in their effect. Seasonally, they suggest autumn
and winter. Combining lights and darks together is a common and dramatic way to represent
the opposites in nature, such as night and day.
PALE Pale hues are the softest pastels. They contain at least 65 percent white in their
composition, and have a diminished hue which is most often referred to as soft or romantic.
Pale colours, like ivory, light blue, and pink, suggest gentleness. They can be seen in the
clouds in a soft, early light, or in the lavender colours of a misty morning. Because they are
calming colours, pale hues are frequently used in interior spaces.
BRIGHT The amount of pure colour within a hue determines its brightness. The clarity of
bright colours is achieved by the omission of gray or black. Blues, reds, yellows, and oranges
are colours in full brightness.
Bright colours are vivid and attract attention. A yellow school bus, a bunch of coloured
balloons, the red of a clown's nose, never go unnoticed. Exhilarating and cheerful, bright
colours are perfect for use in packaging, fashion, and advertising.
In Pakistan, for the last five years the government’s emphasis has been on
infrastructural development such as road networks. New technologies and systems
are being explored to upgrade old inter provincial highways and develop new roads.
New road safety instruments such as lane marking, delineators, road signs,
catastuds, guardrails, etc. form an integral part of any major road.
Lane marking of roads plays an important role in guiding traffic directions. From the
days when a single white line was drawn in the middle of the road to keep cars to
the correct side in order to prevent accidents, road markings have come a long way
by now carrying additional features such as edge lines, chevron lines, zebra
crossings, directional arrows, lettering etc.
Elements Of Price
List Price
Credit
Discounts
Terms
Price
Payment Allowance
Period s
Placement
“Place includes company activities that make the product available to target
consumers.”
Placement is the process in which the final good or service is made
available to the end customer. The channels used for this purpose are
known as “Marketing Channels”.
Channels
Transport Coverage
Placemen
t
Assortme
Inventory
nts
Locations
Promotion
“Promotion means an activity that communicates the merits of the product
and persuades target customers to buy it”. Good Promotion always plays an
important role in the success of any product. A good product can be fail if not
properly promoted. Nippon is taking big steps to promote it’s product by
maintaining good relationship with the community of Pakistan. The basic aim at the
behind of these steps is to promote their own product through a moral way.
Person
Promoti al
on Selling
Direct
Adverti
Marketi
sing
ng
Public
Sales Relatio
Promoti ns
on And
Events
And
Experie
nces
Currently Nippon’s paint is using only a few tools of promotions to deliver the
message to general public and their potential customer.
Advertise their product through news papers TV channels and through
holding board in major areas of the country.
Our original paint innovations have continually redefined the paint industry. At the
same time, Nippon Paint adds value to life and the environment through our
complete paint and coatings solutions.
PAINT BREAKTHROUGHS
Nippon Paint is credited for pioneering many industry-changing products. Our
strengths include developing environmentally friendly products and processes, as
well as innovative coating solutions that enhance the way different industries
function.
The "Crystal Pure" line of water-borne wood coatings, for example, is based on low
surfactant, crosslinkable latexes and other water-borne polymers. This innovative
paint make-up results in faster drying time, low VOC (volatile organic compound),
non-yellowing system and excellent outdoor durability - properties that have made it
the fresher choice of wood-coatings for our customers in China.
Nippon Paint has also developed new methods of producing low to zero VOC
polyurethane dispersions (PUDs). This new process will result in more affordable
and environmentally friendly water-borne polyurethane coatings for wood, metals,
leather, plastic, concrete and many other surfaces.
The home is the root and centre of all life, a place that every home-owner seeks to
beautify, protect and enhance. This fact is especially true in Asia. Nippon Paint gives
customers the means to bring their homes to life with complete solutions that
enhance and improve every aspect of our living space.
Nippon Paint's end-to-end paint and coating solutions for the home include exterior
coats offering high levels of protection and durability, interior coats in a wide
spectrum of colours and shades to suit any style, and special effects products and
finishes. In addition, Nippon Paint offers services such as customised colour
scheming and advice on painting techniques for special paint effects.
This full suite of home products work together to meet every home need, so that you
can achieve the look and atmosphere you want for your home. Whether it is
basecoats or topcoats, interior or exterior paints, sealers, spray paints, specialist
paints, washable or waterproof paints, or different finishes like matt, soft sheen and
gloss, Nippon Paint can provide the ultimate paint solution for your home.
ARCHITECTURAL:
STRENGTH IN STRUCTURES
Every building plays a part in bringing the urban landscape of Asia to life.
Apart from the basic aesthetics of a structure's coating system, the values of design,
durability and quality take on heightened importance in the field of modern
architecture.
Nippon Paint responds to such critical architectural needs with advanced end-to-end
coating solutions and dedicated customer service. We are known across the market
for our ability to bring form and function to structures through complete solutions
packages that guarantee high levels of aesthetics, strength and cost-effectiveness.
Nippon Paint's architectural projects in Asia include the Shanghai Centre in China,
the US Embassy in Vietnam, and MPH Building in Singapore, among others. This
For each architectural project, we provide a complete coating system from general
construction to floor and finish coatings, as well as professional services. Our
consultants work in partnership with architects, developers and engineers to ensure
that they not only have a comprehensive selection of painting solutions but also
AUTOMOTIVE:
ALL MATTERS IN MOTION
This strong market presence stems from our total systems concept. This includes
protective undercoats, surface treatment products, slick topcoats as well as quality
refinishing products.
This total systems concept has made the Nippon Paint name synonymous with
premium quality amongst automobile manufacturers worldwide. Our comprehensive
product range responds to market demands for beauty and protection,
simultaneously setting new industry standards with specially developed paints and
coats that enhance vehicle performance and life span.
Painting your own house may not be as daunting a task as you think it is. With the
right tools and techniques, a paint job can be enjoyable and rewarding. What’s more,
your finished work will be something you will be proud to call your own. Here are
some quick tips for a fuss-free paint job.
To pull off a paint job with flying colours, you will need to do the proper research
and planning. The most common reasons why paint jobs face problems are
inadequate preparation of the surface, using the wrong type of paint, buying
insufficient paint, not giving enough time for the project, and not using the right
tools.
Here are a few important tips that will help you get your paint job done as easily as
possible with maximum impact and minimum hassle.
Sealers:
This helps to prevent underlying as well as
subsequent coats from reacting with each other,
while ensuring adhesion to the surface.
Primer:
Primers function to bind subsequent coats to the
surface, while inhibiting deterioration of the
paint system as a result of rust, weathering or
other forms of corrosion.
Undercoats:
This intermediate coat prepares the surface for the finishing coat while giving
opacity and film build to the paint system
After this is done, you’ll also need to choose your paint carefully according to the
surface you want to paint.
Preparing the right tools will save you the time and hassle of having to scramble for
tools in the middle of your paint job.
Some of essential items you will need are:
1. Read instructions
The labels on paint cans contain important information and advice that you
should read before starting any paint job.
2. Stirring
All ready-mixed paints must be stirred thoroughly before use. Stir until the
colour of the paint is homogenous.
3. Loading the brush
Do not overload the brush or it will drip. Dipping only the last one-third of
the bristles is enough. Excess paint can be wiped off on a piece of string tied
across the can.
4. Cleaning
Always clean off any splattered or spilled paint immediately. Wash all
equipment immediately after use -
For emulsion paint, use water.
For oil-based alkyd paint, use thinner as specified.
Paint responsibly
Do not dispose of unwanted paint down the drains. This will result in an unwanted
layer of paint in the drain that will be inconvenient to remove. In addition, the paint
could damage the surrounding flora and fauna. Allow paint to dry out in the
container before dropping it into the bin. Contain any paint spillage with earth or
sand if painting outdoors. Also do not leave paint chemicals in black polythene bags
in the sun as they could combust.
Paint safely
It is important to keep some safety pointers in mind when doing your paint job.
Now you are ready to have a go at painting your own room or other areas of your
home. While following the above pointers closely will make your job a lot easier,
feel free to experiment with paint techniques and colours. A little creativity will do
wonders in any paint job.
Many problems can occur during painting. Sometimes, they occur simultaneously.
Understanding the causes of some of these defects can make the paint job easier.
Here are some common paint defects and their solutions:
Sagging
Sagging happens when the paint droops downward after
being applied on the surface. It is caused by the pigment
separating from the paint and settling at the bottom of the
container and comes as a result of insufficient stirring or
shaking during storage, storing for too long or under too
much heat, or faulty thinning.
The solution:
Wrinkling
The solution
Decolourisation
After paint is applied, it may fade or discolour. This is caused by
particles in the wall reacting with the paint when it is drying.
Decolourisation could also be caused by water seepage, or by
contaminants in metal or wood.
The solution
Peeling
Peeling is caused by moisture on the wall, poor surface preparation or
using the incorrect painting system. This defect happens on walls as well
as wood or metal surfaces.
The solution
• Walls
• Check and repair water seepage.
• Ensure walls are dry before painting.
• Use an alkali-resistant basecoat or sealer.
• Patch surface defects with putty.
• Wood
• Prime wood before painting, sand surface and clean off dust.
Chalking
The solution
Blistering
This is caused by moisture being drawn through from the wall to the paint-wall
interface.
The solution
• Remove any unstable paint films. Allow wall to dry thoroughly, and repaint
with recommended paint.
Algae/Fungus Growth
Algae and fungus can grow when the surface is continually damp and
dirty. Insufficient fungicide/ algaecide in the paint can also worsen the
situation.
The solution
Blisters
Also caused by water seeping out of the wall surface. Peeling, efflorescence, and
watermarks are also caused by high moisture content in the wall surface.
The solution
For Colour Consultancy, Free Colour Previews of your house/office, please feel
free to contact:
Address:
27 Km, Multan Road, Maraka 53800
Lahore, Pakistan
Bibliography
5. www.nipponpaint.com/about_nippon_paint/aboutnipponpaint.html
6. http://www.nipponpaint.com/country/pakistan/
7. www.dawn.com
8. www.brecorder.com
9. www.pakistancompany.com/foreign_company.html
10. www.pakboi.gov.pk
11. And finally Mr.waseem shahzad who is
authorized dealer of Nippon paint Lahore who
provide me valuable information about Nippon
paint .