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  • Lecture Session 7 Product-Market Segment Analysis & Positioning

    Transféré par

    Regan D'silva
    16 vues9 pages
    Products markets Domestic Govt. Domestic Private South Asia Middle East Developed Portfolio Spread of projects MAINTAIN Circle represents productmarket segments Size of circle represents annual profit from the respective segment Profitability = say billing per Actual hours EXIT IMPROVE PROFITABILITY Innovative Learning Opportunities / Future billing Increase Profits in Existing Product Markets served Increase Volumes Marketing Effort Focus on profitable Product-Market Segments Increase Profitability Standardization of engineering inputs / reusable code Spreading of fixed costs Higher hourly realization

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    Lecture 07 - Product Mkt Segmentation

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    Products markets Domestic Govt. Domestic Private South Asia Middle East Developed Portfolio Spread of projects MAINTAIN Circle represents productmarket segments Size of circle represents annual profit from the respective segment Profitability = say billing per Actual hours EXIT IMPROVE PROFITABILITY Innovative Learning Opportunities / Future billing Increase Profits in Existing Product Markets served Increase Volumes Marketing Effort Focus on profitable Product-Market Segments Increase Profitability Standardization of engineering inputs / reusable code Spreading of fixed costs Higher hourly realization

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    Attribution Non-Commercial (BY-NC)
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    Signaler comme contenu inapproprié
    16 vues9 pages

    Lecture Session 7 Product-Market Segment Analysis & Positioning

    Transféré par

    Regan D'silva
    Products markets Domestic Govt. Domestic Private South Asia Middle East Developed Portfolio Spread of projects MAINTAIN Circle represents productmarket segments Size of circle represents annual profit from the respective segment Profitability = say billing per Actual hours EXIT IMPROVE PROFITABILITY Innovative Learning Opportunities / Future billing Increase Profits in Existing Product Markets served Increase Volumes Marketing Effort Focus on profitable Product-Market Segments Increase Profitability Standardization of engineering inputs / reusable code Spreading of fixed costs Higher hourly realization

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 9

    Lecture Session

    Product-Market Segment Analysis & Positioning


    Analysis of Product Market Segments And competitive Opportunities For a Consulting Company

    Dr K. Sankaran Director Justice KS Hegde Management Institute Nitte, Karnataka

    Currently Served Product Market Segments Engineering Engineering + Supervision Engineering Procurement Construction Maintenance services

    Audits & Certifications Safety, Energy, Env. etc.


    Other services1

    Products

    Markets

    Domestic Govt.

    Domestic Private

    South Asia

    Middle East

    Developed

    Portfolio Spread of projects


    MAINTAIN Circle represents productmarket segments Size of circle represents annual profit from the respective segment

    Profitability = say billing per Actual hours

    EXIT IMPROVE PROFITABILITY

    Innovative Learning Opportunities/ Future billing

    Increase Profits in Existing Product Markets served


    Increase Volumes
    Marketing Effort Focus on profitable Product-Market Segments

    Increase Profitability

    Standardization of engineering inputs/ reusable code

    Spreading of fixed costs

    Higher hourly realization

    K. Sankaran, IMI

    New markets Develop expertise Time Frame Existing Markets New expertise Attractive markets with no presence today has expertise Increase Profits in Existing Product Markets served

    Extent of commitment to innovations required


    K. Sankaran, IMI

    Has Expertise But Attractive Markets Not served Engineering Engineering + Supervision

    Engineering Procurement Construction


    Maintenance services Audits & Certifications Safety, Energy, Env. etc. Other services1 Domestic Domestic Govt. Private South Asia Middle East Developed

    Products

    Markets

    K. Sankaran, IMI

    Existing Markets No Expertise

    Expertise 1

    Expertise 2

    Etc.

    Etc. Domestic Domestic Govt. Private South Asia Middle East Developed

    Products

    Markets

    K. Sankaran, IMI

    New Expertise New Markets Innovative IT solutions for engineering Smart Buildings

    Alternative Energy
    Energy Efficient Transport Infrastructure

    Infrastructure projects (BOT, BOOT)

    Others South Asia Middle East Developed

    Products

    Markets

    Domestic

    K. Sankaran, IMI

    Another Firm - Book Publisher


    Markets Demand Side
    Fiction Industries -Supply Side (Usually Product Based) Books Software Magazines Non Fiction Study Material Reference

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