KPI Report

May

June

Conversion rate

n/a

3.7%

Booking income

n/a

464,823

SE Visitors as a % of total
Non SE Visitors as % of total

90.4%

90.1%

9.6%

9.9%

Quality of SE Visitors (% entering booking system)

n/a

26.7%

Quality of Non-SE Visitors (% entering booking system)

n/a

5.1%

Quality of PPC Visitors (% entering booking system)

n/a

34.8%

Quality of Organic Visitors (% entering booking system)

n/a

23.3%

% unable to book (non-IE browser)

n/a

5.0%

Money lost from non-IE visitors entering booking system

n/a

23,078

Key & Defintions:

= An increase
= An increase of 5%+
= A fall of 0% to 5%
= A fall of greater than 5%

% Change

-0.3%
2.9%

July

% Change
4.1%

10.8%

377,995

-18.7%

87.6%

-2.8%

12.4%

25.6%

26.5%

-0.5%

6.8%

34.3%

33.8%

-3.0%

27.2%

16.7%

4.7%

-6.0%

17,638

-23.6%

time

May

June
July
34,427
26,653
34,426
26,653

Total Visitors (GA)

Total Visitors (SUM check)

38,424
38,424

CPC Visitors
PPC Visitors
Total PPC

16,341
3,578
19,919

12,832
4,124
16,956

8,411
2,594
11,005

Organic Visitors
Total SE Visitors

14,806
34,725

14,061
31,017

12,332
23,337

1,907
1,792
3,699

1,835
1,574
3,409

1,744
1,572
3,316

10,937
9,421
3,280
5,905
9,185
1,752

8,894
7,547
3,357
3,716
7,073
1,821

2,552
543

2,001
415

Non-SE Visitors (no source)

Non-SE Visitors (referral)
Total Non-SE

Total Conversions
Total IE Conversions
Organic Conversions
PPC Conversions
Total SE Conversions
Total Non-SE Conversions

n/a
n/a
n/a
n/a
n/a
n/a

Non-IE Visitors
Non-IE Conversions

n/a

2,993