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Time of Day Watching TV

2.06%
3.09%
8.25% 11.34%

Row 5
Row 6
16.49% Row 7
Row 8
Row 9
Row 10

58.76%
w5
w6
w7
w8
w9
w 10
Networks Viewed

ABC
NBC
CBS
Fox
TNT
N
5.26% 3.51% 3.51% 2.34% 2.92%
1.75%4.09%
USA
5.85%
11.11% CW
8.77%
0.58% ESPN
5.26%
9.36% Family Channels
Comedy Central
Movies
Cartoon Network
News Channels
1.75%
1.17% Music Channels
18.71% 4.09%
7.02% Food
1.17%
1.75%
Lifetime
Online TV
Educational Channels
Other
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tral

work
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Channels
Time of Day when Alcohol Ads are Viewed

Morning 2.94%

Afternoon 17.65%

Night 35.29%

Morning
Afternoon
Evening
Night

Evening 44.12%
Morning
Afternoon
Evening
Night
You're the Target Homework Data
Class 1 Class 2 Class 3 Class 4
Time of Day:
Morning 5am to 8am 1 0 0 0
MidMorning 8am to 12pm 1 0 1 1
Early afternoon 12pm to 3pm 1 1 0 3
Afternoon 3pm to 5pm 4 2 4 4
Evening 5pm to 10pm 13 13 7 13
Night 10pm to 5am 2 2 3 4
DID NOT WATCH ANYTHING None 1 0 3 0

Network:
ABC 4 4 1 1
NBC 2 2 2 1
CBS 0 1 4 1
Fox 0 0 1 0
TNT 0 2 0 0
N 0 3 0 1
USA 1 1 1 2
CW 1 1 0 1
ESPN (any sports stations) 3 1 2 0
Family Channels (Disney, TBS, Nick) 2 4 1 9
Comedy Central 2 1 1 3
Movies (Cinemark, Encore, HBO) 8 5 6 6
Cartoon Network 0 0 0 1
News Channels (CNN, MSNBC) 1 0 1 0
Music Channels (MTV, VH1, CMT) 4 3 0 2
Food 2 2 1 1
Lifetime 0 0 1 1
Online TV 0 0 0 1
Educational Channels (Discovery, PBS, TLC) 4 4 1 6
Other 1

Number of Alcohol Commercials:


Morning 1
Afternoon 3 1
Evening 2 5 4 2
Night 2 1 1 5
total # of ads
Networks with Alcohol Ads Viewed Students Viewing
Movie 12
Fox 1
MTV 2
CW 1
Comedy Central 3
TNT 1
NBC 5
CBS 13
Disney 2
TRU 1
Discovery 6
ESPN 4
total students viewing alcohol ads 51
Viewing Edcational Stations and
Data
Class 7 Team Totals

1 2
0 3
3 8
2 16
11 57
0 11
0 4

5 15
3 10
1 7
2 3
3 5
0 4
1 6
3 6
3 9
3 19
2 9
7 32
1 2
1 3
3 12
1 7
0 2
2 3
1 16
1
total views 171

1
2 6
2 15
3 12
total # of ads 34

Students Viewing Alcohol Ads 29.82%


ewing Edcational Stations and Seeing Alcohol Ads 100.00%

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