ASSIGNMENT A travel company is interested in studying the market of a new travel package proposed by the Marketing department.

The main purpose is to study the relationship of probability of interest in travel package with some factors. For this purpose, a sample of clients was taken and was classified by gender, age group and whether they were interested in the product. The following table was produced:

Age Group Under 25 25-44 45- 59 60 & Over

Gender Male Female Male Female Male Female Male Female

Interested in holiday package? Yes No Total 221 46 267 48 17 65 152 53 205 65 29 94 168 53 221 119 124 243 32 8 40 50 64 114

The data should be coded as follows: Interest in Holiday package: Not interested = 0, Interested = 1 Gender: Male = 1, Female =2; Age group: Under 25 = 1; 25-44 = 2; 45-49 = 3; 60 and over = 4 You are required to analyse the data on MINITAB using logistic regressions with Interest in Holiday package as a binary response and gender and age group as explanatory variables. Please support with extracts from the MINITAB output (in the Annex). Write equations for each of the models fitted and provide an assessment of the alternative models tested. Write a brief non-technical report.