2013 - Early Childhood Reading - Store - School, Library, Public Agency

Organization Information

E-mail questions to Community.Relations@Target.com

Organization Information Organization Name Please limit your response to 25 characters maximum. W. M. Boyd Elementary School AKA Name

Street Address or P.O. Box Please include your primary mailing address in the first line. If applicable, put your Suite Number in the second line. Please limit your response on each line to 25 characters maximum. 1891 Johnson Road, NW

City Atlanta

State GA

5-Digit ZIP Code 30318

Extended 4-Digit ZIP Code (to find your extended code, please click here to open a window to USPS.com) 4015

County Fulton Main Phone Number 10 digits only without punctuation (i.e., 6122334567) 4048028150 General E-mail Address cdavidson@atlanta.k12.ga.us Main Fax Number 10 digits only without punctuation (i.e., 6122334567) 4047925763

Website http://www.atlanta.k12.ga.us/site/default.aspx?domainid=1928

Organization Detail Which best describes the organization? Primary & Secondary (EDUCATION) What is the organization's Mission Statement: William M. Boyd, a community school where the faculty, staff and administration of the school are committed to educating ALL children, equipping them with the necessary skills to excel, become productive citizens, and lifelong learners.

What year was the organization founded?

1972 Is the organization a part of a State, the United States, or the District of Columbia (i.e., a public school, public agency, or public library)? yes Is this donation being requested exclusively for public purposes? no Tax Status Please select from drop-down Schools, Libraries, Hospitals, Churches, Govt units Do you have any Target Team Members serving on your board? no If you have Target Team Member on your board, please supply the first and last names in the box below (e.g., John Doe) separated by commas.

Contact Information

Organization Primary Contact - i.e., Executive Director, President Prefix Ms. Title Principal Street Address or P.O. Box Please include your primary mailing address in the first line. . If applicable, put your Suite Number in the second line. Please limit your response on each line to 25 characters maximum. 1891 Johnson Road, NW First Name Keisha Middle Initial Last Name Gibbons Suffix <None>

City Atlanta

State GA

5-Digit ZIP Code 30318 Fax Number 10 digits only without punctuation (i.e., 6122334567) 4047925763

Direct Phone Number 10 digits only without punctuation (i.e., 6122334567) 4048028150 E-mail Address kgibbons@atlanta.k12.ga.us

Primary Contact for this Funding Request: Click here if same as Organization Primary Contact No

Prefix Ms.

First Name Charlotte

Middle Initial H.

Last Name Davidson

Suffix <None>

Title Media Specialist Street Address or P.O. Box Please include your primary mailing address in the first line . If applicable, put your Suite Number in the second line. Please limit your response on each line to 25 characters maximum. 1891 Johnson Road, NW

City Atlanta

State GA

5-Digit ZIP Code 30318 Fax Number 10 digits only without punctuation (i.e., 6122334567) 4047925763

Direct Phone Number 10 digits only without punctuation (i.e., 6122334567) 4048028150 E-mail Address cdavidson@atlanta.k12.ga.us

Proposal Information

Proposal General Information: Program Title Please limit your response to 30 characters maximum. Reading Eggs Literacy Program Program Start Date 09/03/2013 Program End Date 08/29/2014

Proposal Detail: Which best describes the primary focus of the program? Family Reading Program (EDUCATION) Please provide an overview of the program. Reading Eggs is a comprehensive, online supplemental literacy program for early learners ages 4 through 8. Grounded in extensive educational research, Reading Eggs builds on and reinforces the five key reading pillars: phonemic awareness, phonics, fluency, vocabulary, and comprehension. Students can use the proram at home as well as at school. Once a lesson is complete, students can revisit it and repeat it as many times as they like or need to. Students receive a certificate after successfully completing the quiz at the end of every ten lessons. Reading Eggs provides teachers and parents with a simple "dashboard" to show each student's reading progress. Teachers have access to downloadable lesson plans and student worksheets for every lesson. Teachers can choose the start poing for individual students, so that each child can progress at their own level. Reading Eggs was designed by early childhood literacy experts who use 21 century technology to motivate students to become proficient readers. electronic books are a component of this program for students to confirm or self-correct word recognition. Printed versions of the e-books are also available. Interactive animations, learning activities, fun games, great songs and lots of rewards kept Boyd's students engaged during the first year of program implementation of the literacy program.

Provide a description of how the program will demonstrate success in increasing the reading proficiency of Pre-K and/or Elementary Students. The Reading eggs program has features that support literacy instruction. Diagnostic tests and student management tools provide teachers with information used to place studetns at different reading levels within the program. The focus of the program for Pre-K / Kindergarten students is letter sounds, sight words and simple sentences. First grade studetns are given a placement test to determine their current reading level and ensure that they are working at their ability level. A skill bank focuses on spelling, grammar and vocabulary development for second graders. A story factory and weekly contests gets students into writing. Struggling and reluctant readers are learning whild working on the computer at their own pace. There are plenty of practice opportutinties for studetns to develop key reading skills along with game activities that can be repeated as needed. E-Books are available allowing students to immediately practice the vocabulary words they have learned. (Printable versions of these books are also available.) Books for participants to keep at home (purcahsed from the grant) will provide resources for continued reading practice, opportunities to share progress with family and friends, and establish a personal library for each student.

What year was this program first implemented? 2011 What is the organization annual budget? The organization budget refers to the average amount of funds raised each year to run your organization. We understand this varies by year, so please refer to last year's budget as a point of reference. Please enter one whole number without any punctuation (i.e., no dollar signs or decimal points). 40000 What is the proposed program budget? The proposed budget refers to the amount of funds needed to fund the project for which you are requesting a grant. Please enter one whole number without any punctuation (i.e., no dollar signs or decimal points). $2419 List the 5 primary expenses for the program budget. i.e., line item: $0; line item: $0, etc. Subscription to reading Eggs: $1979 Books for ownership:(4 Mega Book Packs) $440

List committed and potential funders of this program. Include the funder's name and funding level. We do not have any committed or potential funders of this program.

What other income sources are being used to support this program? There are no other sources of income to support this program. However, we will use a portion of the general opperating budget to support the content matter of the Reading Eggs program.

Are there any recognition opportunities for Target? yes If yes, list any recognition opportunities. e.g., newsletters, website, etc. The marketing/ promotional plan for this project is to announce/ highlight this ward on the school and system's websites and in the school's newsletter. Demonstration of the program will take place at parent workshops, reading programs with moms and dads, and PTA meetings. Recognition and encouragement to support Target will be given through the avenues outlined above.

Would there be any volunteer opportunities for Target? yes

If yes, list volunteer opportunities that would be available. Volunteers are needed to: read to students, tutor, shelve books, assist in the classroom, chaperone field trips, work with students in our garden, talk with parents about education and employment programs and opportunities, and work as a mentor by adopting a student or classroom.

When answering the following questions, please think about the mission and/or primary focus of the organization as well as the majority of people served by this program.

Ethnicity Indicate your best estimate of the percentage of those served by this program for each of the Ethnic Groups below. You may make more than one selection, but only select those that apply. Your selections should total 100% Black or African American (99%) Latino or Hispanic (1%)

Gender Indicate your best estimate of the percentage of those served by this program for each Gender listed below. You may make more than one selection, but only select those that apply. Your selections should total 100% Female (45%) Male (55%)

Age Group Indicate your best estimate of the percentage of those served by this program for each of the Age Groups listed below. You may make more than one selection, but only select those that apply. Your selections should total 100% Babies/Toddlers (under 5) (3%) Elementary Students - Grades K-5 (5-10 years old) (97%)

Population Served Indicate your best estimate of the percentage of those served by this program for each Population listed below. You may make more than one selection, but only select those that apply. While some individuals may fit more than one population, please only count in one category. Your selections should total 100%. Economically Disadvantaged (91%) Persons with Learning Challenges (9%)

Target Store Project Program Zip Code Please provide the 5-digit zip code for the location of your program 30318

Target Store Location Please select the Target store closest to your program from the dropdown list below.

Measurement

Measurement What are the anticipated outcomes of the program? Students will, at grade level: -Demonstrate the knowledge of concepts of print -Know and apply phonics and word analysis skills in decoding words -demonstrate the ability to read orally with speed, accuracy, and expression

What key metrics do you plan on collecting to determine if the outcomes have been achieved? We will analyze data collected from the Reading Eggs program diagnostic assessments. Each lesson has an assessment directly linked to the students' ability and progress. We will also use assessments from Accelerated Reader ATOS (reports),

How many people do you anticipate will be served by this program? Please enter one whole number only 355

In 2014 we will be asking grant recipients to complete a program evaluation.

E-mail questions to Community.Relations@Target.com