Presented By:- MD. KASHIF UR RAHMAN ANSARI.

PGPBM (Retail Management)

Unilever was arguably the world's first packaged goods manufacturer It is still one of its biggest companies with operations in every corner of the globe. Unilever's foods business is the world's third largest after Nestle and Kraft. In the late 1990s, the group initiated a strategy to prune its vast portfolio which then numbered literally thousands of different brands.

Introduction

Dove Body wash

Dove hand wash

Dove face care

Dove body lotions

Dove Tools

Dove hair care

Dove deodorant

Dove soaps

 In 1955, Dove soap was launched in US. Dove contained a patented, mild cleansing ingredient, into the soap category. It was positioned - then and now - as a "beauty bar" with one-fourth cleansing cream that moisturizes skin while washing as opposed to the drying effect of regular soap. Advertisements reinforced the message by showing the cream being poured into the beauty bar. In 1979, the phrase "cleansing cream" was replaced with "moisturizer cream". In 1979, a Pennsylvania dermatologist showed that Dove dried and irritated skin significantly less than ordinary soaps, based on which Unilever started aggressive marketing and won more than 24% of the market by 2003.

 stearic

acid coconut acid sodium tallowate water sodium isethionate sodium stearate sodium chloride tetrasodium EDTA trisodium BHT titanium dioxide Sodium benzene sulfonate.

Dove All Day Body Wash gives you soft, smooth skin all day so you can truly enjoy your shower and feel great in your skin throughout the day. Dove's special all-day formula contains hydrating emollients that sink into your skin to moisturize as it cleans so your skin feels soft, smooth, and supple all day long.

Internal competitor
LUX Lifebuoy Rexona

External competitor
Camay Royal Pears

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