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Criteria
NEGATIVE Voice is not loud enough hard to understand. POSITIVE Popular song therefore attracts a young audience.
NEGATIVE
NEGATIVE
NEGATIVE
POSITIVE
POSITIVE
POSITIVE
NEGATIVE
NEGATIVE
NEGATIVE
NEGATIVE
POSITIVE
POSITIVE
POSITIVE
POSITIVE
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2 Task 2d
3 Task 1a 4 Task 2c
5 Task 1b
Purpose Audience Length of clip Speed of loading Length of scenes Continuity Transitions Still images
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The following tasks will be used as evidence for A01 for your Unit 23. Please ensure you complete all tasks in as much detail as possible.
VIDEO CLIP 1
FITNESS FIRST TV ADVERT
This video is in the Unit 23 A01 Shared Area folder for you to use.
Explain the purpose of Video Clip 1: To attract people to come to the gym so they can get more money coming in
Explain who you think the intended audience is for Video Clip 1: It is aimed to elder people trying to lose weight quickly
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Task 2 Analysing the good and not so good features of Video Clip 1 (P/M/D)
Complete the tables below in thorough detail. Remember to get higher marks explain how the feature is linked to the audience and purpose you have identified. TIP: Re-read the assessment criteria to help you decide the features to analyse. Task 2a - POSITIVE FEATURES
FEATURE (P) EXPLAIN WHY THIS FEATURE IS A POSITIVE Remember to consider the audience and purpose of the Video. (M/D)
sound
It was to blend in with the theme so it gives people inspiration to want to go to your gym and that it was a remix of another song so it would catch peoples attention
Length of clip it was good for its length because adverts are about 30 to 50 seconds long so it was in the limit and that it didnt bore people as it was quick
Text
It was clear enough to read so the audience could read the information given to them and absorb it so they can think about wanting to come to the fitness first
quality
The quality was alright for a homemade video advertisement as many try to make their own adverts and completely fail at making it as it takes good time and effort to do one and as you can see this has been given a lot of effort
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FEATURE (P)
EXPLAIN WHY THIS FEATURE IS A NEGATIVE Remember to consider the audience and purpose of the Video. (M/D)
Sound
The sound wasnt great because it didnt fit it the theme and that the music didnt really match the actual fitness first theme as it doesnt seem like as if they own the right to put the song on their advertisement the video has no moving images as this would be displayed as a TV advertisement as it would attract TV channels to display this as an advertisement and if they did they would ask for a lot of money
moving images
Animation
There arent no animations so this wouldnt get a lot of attention by the audience and the media wouldnt accept this as you would offer them a low price for displaying it instead they can get hundreds off a larger company Each scene was quite fast and wasnt easy to read all the information provided was fast and unreadable but not blurry
Length of scenes
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REASON WHY IT NEEDS IMPROVING (Audience and Purpose) (D) I need to improve the sound as it isnt synced to the video properly
How will this improvement help the video clip meets its purpose? (D)
To make the video clip more professional and would attract more younger people
colors
It would interest people to watch the video and make a good decision of coming to the gym
speed
To slow down the text so people watching it would be interested into wanting to come to the gym
Animation
Task 2d Ideas for your video clip. IDEAS TO USE Choose 2 ideas from this video clip that you might steal to use in the video clip you will be making.
Form: REASON WHY YOU WANT TO USE IT (M/D) So people would see it if they dont see all of the video
Catchy phrase
So people would remember the motto of the gym and would want to come
IDEAS TO AVOID - Choose 2 ideas from this video clip that you will AVOID using in the video clip you will be making.
So viewers would get annoyed of the repeated phrase and might not want to come