Questionnaire For

Comparative study of brand Awareness and preferences of liquors among rural and urban consumers
Que:-1) Do you take liquors? Ans:o o o Regularly Occasionally Never

Que:-2) Which type of liquor do you consume generally? Ans:o WINTER o SUMMER o RAINY Que:-3) Whether a reputed Brand name is compulsory in Iiquors? Ans:( SA ) ( A ) ( I ) ( D ) ( SD ) Beer Whisky Rum Vodka Other(Specify)

Que:-4) Mention the Brand name you go for in descending order for below? Ans:- Whisky Rum Beer Vodka Others 1) 1) 1) 1) 1) 2) 2) 2) 2) 2) 3) 3) 3) 3) 3)

Que:-5) Generally you go for? Ans:o Indian made Foreign Liquors o Rectified spirits liquors

Que:-6) Mention the reason why do you go for above mentioned Brands? Ans:o o o o o Easy Availability Taste and smell Economic Quality Other (Specify)

Que:-7) In case if you have more spending power will you shift towards another Brand? Ans:o Yes o No

Que:-8) If YES towards which Brand(give Rank). Ans:Whisky Beer Rum Vodka Other(specify) 1) 1) 1) 1) 1) 2) 2) 2) 2) 2) 3) 3) 3) 3) 3)

Que:-9) Please specify the reason of your shifting to other Brand? Ans:o o o o o Different taste and smell Status symbols Better quality Economic Reason Other(specify)

Que:-10) What is the source of your awareness regarding liquors? Ans:o o o o TV Family and friends Board and Hoardings Others Specify

Personal Information
Name:-

Age:-

Occupation:-

Family Income:-

Area:o Rural o Urban