Hero Honda CBZ X treme

MINI PROJECT REPORT ON HERO HONDA CBZ XTREME

Submitted By:

MALLA. HARI KRISHNA Reg. No: 11PM1E0012

Under the guidance of S.RAVI KUMAR Asst. Proff

Department Of Management Studies AITAM SCHOOL OF COMPUTER SCIENCES & MANAGEMENT

(Affiliated to JNTU Kakinada Approved by AICTE and Accredited with by NAAC)

Tekkali. 2011-2013

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Hero Honda CBZ X treme

AITAM SCHOOL OF COMPUTER SCIENCE AND MANAGEMENT (Approved by AICTE, New & Affiliated to JNTU, Kakinada) K.KOTTURU, TEKKALI-532201

Certificate
This is to certify that the project entitled A Study On Hero Honda CBZ Xtreme is submitted by Mr.Malla.Harikrishna, bearing Regd.No: 11PM1E0012 in partial fulfillment of the requirement for the award of the degree of MBA, in AITAM school of computer sciences and management affiliated to Jawaharlal Nehru Technology University is a record of confide work carried out by her under my guidance and supervision. The results embodied in this project work have not been submitted to any other university or institute for the award of any degree or diploma.

DR.D.Vishnu Murthy Director of P.G.courses

Mr.Ravikumar Asst. Prof MBA

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Hero Honda CBZ X treme

Acknowledgement
I am extremely thankful project guide to Mr.RaviKumar, Sr. Asst Prof MBA (HR) for his valuable guidance and suggestions offered during the project work. I am very thankful to Dr. D. Vishnu Murthy, Director of P.G. Courses, AITAM School Of Computer Sciences And Management college, Tekkali for valuable and insightful guidance, inspiration, support, clarification and the good suggestions, which have enable me to carry out this project. 1st and foremost I would like to acknowledge my sincere thanks to college for giving me this opportunity. I owe my gratitude and appreciation to the entire faculty of MBA Department AITAM School of Computer Sciences And Management College Tekkali. I am thankful to friends and especially to my parents for cooperating and encouraging me during the course of the project. I take this opportunity to express my sincere gratitude to the following eminent personalities without whose help & guidance, the successful completion of my project work would have remained a dream.

Malla. Harikrishna 11pm1e0012

Station: Tekkali Date :

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Hero Honda CBZ X treme

AITAM SCHOOL OF COMPUTER SCIENCE AND MANAGEMENT (Approved by AICTE, New & Affiliated to JNTU, Kakinada) K.KOTTURU, TEKKALI-532201

Declaration
I Mr. Malla.HariKrishna do here by declare that this project entitled CBZ Xtreme submitted by me on partial fulfillment for the requirement of the master of business administration degree in AITAM School Of Computer Sciences And Management affiliated to JNTU, Kakinada is my own work and its not submitted and its not submitted any other institution or published any where before for the award of any degree or diploma.

Place : Tekkali Date :

M.HariKrishna 11pm1e0012

CONTENTS
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Hero Honda CBZ X treme

CONTENTS

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CONTENTS
1. INTRODUCTION OF THE PRODUCT 2. NEED FOR THE STUDY 3. OBJECTIVES OF THE STUDY 4. MARKETING ANALYSIS 5. LAUNCHING OF THE PRODUCT 6. LIMITATIONS OF THE PRODUCT 7. FUTURE STUDY 8. SUGGESTIONS 9. CONCLUSION 10. BIBLOGRAPHY

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Hero Honda CBZ X treme

INTRODUCTION
Hero Honda CBZ , launched in early 1999 by Hero Honda Motors, with an original Honda 156.8 cc engine. The styling of the bike was a scaled version of the famous Honda CB series. The over-square engine, that met Euro1, was fed by a Keihin slide type carburetor with accelerator pump for better pick-up. It makes use of a larger spring operated nozzle to provide a richer fuel air mixture into the engine for better acceleration. An air injection system injects fresh air into the exhaust port, to meet the emission norms. The model went unchanged more or less for 5 years.In 2004 a new variant called CBZ* (star) featuring new graphics was introduced to boost sales. The bike did not feature any engine or performance upgrades. The only change was in its carburetor, it was changed from the Sliding Type carburetor to a conventional CV carburetor, which increased the fuel-efficiency but hampered the pick-up, the greatest feature of the bike. The bike was discontinued after 2005 September. The CBZ was followed after a gap of two years by the CBZ-Xtreme which was a totally new product platform featuring a Honda 149 cc engine and five-speed gearbox.

CBZ

Engine: 4-stroke, single cylinder, air - cooled, SOHC Displacement: 149.2 cc Clutch Type: Multiplate wet Clutch Primary: Clutch Secondary: Multi-plate wet Transmission: 5 Speed constant mesh Carburetor: CV type with carburetor controlled variable ignition Final Drive: Roller chain Ignition: AMI - Advanced Microprocessor Ignition Sy Starting: Self Start Frame: Tabular, diamond type Suspension: (Front )Telescopic hydraulic type Suspension: (Rear ) Rectangular swing arm with 5 step adjustable gas reservoir suspension Dimensions: (L*W*H) 2080mm* 765mm*1145mm Wheel Base: 1325 mm Braking: (Front) Disc Dia 240 mm Braking: (Rear) Disc Dia 220 mm Ground Clearance: 145 mm Kerb Weight: 148 kg (Brakes - FR/ RR --> Disc/ Drum)
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Hero Honda CBZ X treme

Tyres:Front/Rear: 80/100x1847P / 100/90x1856P Fuel tank: 12.1 litre [Reserve 1.5 litre]

CBZ X-treme
In 2007, a new variant featuring the existing Honda Unicorn's 149 cc engine was introduced. This was priced higher than the company's Achiever model. Nevertheless, this bike did not feature a mono-shock suspension. The bike has undergone a major visual makeover in late 2008 and is the more expensive 150 cc offering from Hero Honda compared to the Hunk, which features the same power train

Striking Features
Powerful engine of 150 cc with 14 ps of power @ 8500 rpm.. Loaded with AMI - Advanced Microprocessor Ignition System. Advanced braking system of Disc brake on front wheel. Step seat comfortable ride. Multi-reflector winkers and LED tail light with unique split rear grip gives the bike a sporty and trendy looks. New age asymmetric instrument panel in dual tone finish. 05 spoke alloy wheels gives the bike an appealing looks. Good looking wiser with tinted windshield. Multi-reflector headlight with separate pilot lamp.

Company profile:
Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (19842010) has come from the Japanese counterpart Honda [11] Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year.[12] Hero MotoCorp has a large sales and service
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Hero Honda CBZ X treme network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000,[13] called the Hero Honda Passport Program. The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016-17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the company was going to build their fourth factory in South India and their fifth factory in Western India. There is no confirmation where the factories would be built.

HERO HONDA
Community of brand ambassadors:
Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place. The company believes that changing demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, "We pioneered India's motorcycle industry, and it's our responsibility now to take the industry to the next level. We'll do all it takes to reach there.''

Mission Statement:
IN PURSUIT OF EXCELLENCE "We, at Hero Honda, are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium.

Key policies An environmentally and socially, aware company

At Hero Honda, our goal is not only to sell you a bike, but also to help you every step of the way in making your world a better place to live in. Beside sits will to provide a high-quality service to all of its customers, Hero Honda takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues.
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Hero Honda CBZ X treme Hero Honda has been strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind. "We must do something for the community from whose land wegenerate our wealth." A famous quote from our Worthy Chairman Mr.Brijmohan Lall Munjal.

Environment Policy
We at Hero Honda are committed to demonstrate excellence in our environmental performance on a continual basis, as an intrinsic element of our corporate philosophy. To achieve this we commit ourselves to: Integrate environmental attributes and cleaner production in all our business processes and practices with specific consideration to substitution of hazardous chemicals, where viable and strengthen the greening of supply chain. Continue product innovations to improve environmental compatibility. Comply with all applicable environmental legislation and also controlling our environmental discharges through the principles of "alara" (as low as reasonably achievable). Institutionalise resource conservation, in particular, in the areas of oil, water, electrical energy, paints and chemicals. Enhance environmental awareness of our employees and dealers vendors, while promoting their involvement in ensuring sound environmental management.

Quality Policy:
Excellence in quality is the core value of Hero Honda's philosophy .We are committed at all levels to achieve high quality in whatever we do, particularly in our products and services which will meet and exceed customer's growing aspirations through: Innovation in products, processes and services. Continuous improvement in our total quality management systems. Teamwork and responsibility

Safety Policy:
Hero Honda is committed to safety and health of its employees and other persons who may be affected by its operations. We believe that the safe work practices lead to better business performance, motivated workforce and higher productivity. We shall create a safety culture in the organization by: Integrating safety and health matters in all our activities. Ensuring compliance with all applicable legislative requirements. Empowering employees to ensure safety in their respective work places.
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Hero Honda CBZ X treme Promoting safety and health awareness amongst employees, suppliers and contractors. Continuous improvements in safety performance through precautions besides participation and training of employee.

Need for the study:

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Hero Honda CBZ X treme Brand Name Parent Company Category Sector Tagline/ Slogan USP

Hero Honda CBZ Hero Honda Motorcycles Two-wheeler Live off the edge; Desh ki dhadkan Fast and Sport looking bike STP

Segment Target Group Positioning

Young boys looking for fast sporty bikes for Indian roads Young boys in the age 18-30 middle class For bikers who want to live life in the extreme SWOT 1. Excellent brand name 2.High product quality 1. lower on mileage 2. High cost 1. Expansion in rural and tier-2 cities 2. Cost management thus reducing the price of the bike 3. Developmental changes thus reducing bike's weight 1. New entrants 2. Competitors 3. Low cost bikes Competition
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Strength

Weakness

Opportunity

Threats

Competitors

AITAM WE BELIEVE THE BEST WAY 1.Pulsar 2.Karizma 3.FZ

Hero Honda CBZ X treme The study has undertaken for the purpose of learning about the motorcycle(CBZ). The study has to create awareness about the HEROHONDA CBZ Xtreme in the market. The study has to create awareness about the models, features, & specifications of the HEROHONDA CBZ Xtreme. The overall purpose of the study is to create awareness about the HEROHONDA CBZ Xtreme.

Color options:
Sports Red Candy Blazing Red Boon Silver Metallic Black Vibrant Blue Metallic

Objective of the study :

To study the market strategies followed by Hero Honda. To find out the total market share of Hero Honda. To find out the promotional tools used by Hero Honda. To find out the customer preference towards the product of the company. To study the impact of advertising by Hero Honda. To provide useful information to the company about the product features of various competition companies. To study the features of different brands that gives a good idea of various products and services offered by the company. To study the brands of Hero Honda & consumers perception about the product of hero Honda. To understand the competitive environment in which the company is operating and is desired to meet customer need and satisfaction.

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Hero Honda CBZ X treme

INTRODUCTION TO MARKETING "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." The new definition of marketing, as released by the American Marketing Association is:-Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. "Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." (Kotler & Armstrong 1987)The Mission of marketing is satisfying customer needs. That takes place in a social context. In developed societies marketing is needed in order to satisfy the needs of society's members. Industry is the tool of society to produce products for the satisfaction of needs. Marketing is one of the most important functions in business. It is the discipline required to understand customers' needs and the benefits they seek. Academics does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and want so individuals or groups. Although many people seem to think that "Marketing" and "Advertising" are synonymous, they are not. Advertising is simply one of the many processes that together constitute Marketing.

Advantages:
identifies needs and wants of consumers determines demand for product aids in design of products that fulfill consumers needs outlines measures for generating the cash for daily operation, torepay debts and to turn a profit identifies competitors and analyzes your product's or firm'scompetitive advantage identifies new product areas identifies new and/or potential customers allows for test to see if strategies are giving the desired results

Disadvantages:
identifies weaknesses in your business skills
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Hero Honda CBZ X treme leads to faulty marketing decisions based on improperly analyzed data creates unrealistic financial projections if information is interpreted incorrectly identifies weaknesses in your overall business plan

Marketing analysis:
Hero Honda Motors (India) Ltd. is the World's biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how, and Hero the India presence, and the local manufacturing ability. They also established dealerships al over the country even rural areas .The strategy of Hero Honda Motors was to capture the market by offering asuperior product at an affordable price, with excellent customer service.(Right cost) The strategy has been successful to date and Hero Honda Motors (India) Ltd.is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki. The researcher hopes that the findings of this report will assist the organization to improve on its prevailing service to ensure the best possible customer satisfaction. AREA OF SURVEY IN SRIKAKULAM REGION : 1. Dahod Road. 2. Dealers Shops. 3. Near Bike Service Centers. 4. Near Petrol Pumps. 5. Auto Mobile Parts And Many Other Places. This whole survey and research was successfully done with the helpof Mr. Raju Gandhi (Regional Manager). In the period of survey, I conducted activities like . 1. Road Shows. 2. Customer Meets. 3. Presentations. The main moto of the survey was to improve the qualitative services to ensure the best possible customer satisfaction.

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Hero Honda CBZ X treme

Strengths
Ability to understand customers needs and wants Ability to understand customers needs and wants Recognized and established brand name Recognized and established brand name. Effective advertising capability Effective advertising capability Its after sells service Its after sells service Technology Maintenance cost is low Resell value is high Companys name is synonymous With fuel-efficient bikes and connectivity.

Weakness
Hero is very much dependent on Honda. Low cash reserves due to massive dividend payouts. Very difficult to cop up if contract discontinues. Virtual absence in the highly lucrative bike segments Imports >31% of its spare parts requirements. Slow to react to market changes- Slow innovation- late entrants into the 125ccsegment. Too much dependence on few models.
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Hero Honda CBZ X treme Absence of digital speedometer except Karizma. Absence of variants except Hunk.

Opportunities
Bikes Segment is still a fast growing sector. HHML can still make it up by launching a strong model in 150cc segment. 125cc bike segment - This segment is yet to pick pace. Exports market is yet to be properly exploited. Cruiser bike segment is unexplored by HHML. Variants can be launched to increase the market share. Hero Honda is the most reliable bike manufacturer in India strong brand follower.

Threats
Hero Honda will need to have a bigger presence in the executive segment. It will be a great threat for Hero is the collaboration breaks up. All major bike makers in the world are lining up for India. Absence in 150cc could harm the growth plans of HHML as future lies in the150cc and 125cc markets. Low cash reserves. Strong competition from Bajaj, Yamaha & TVS.

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Hero Honda CBZ X treme

Launching of product:
Hero Honda CBZ, launched in early 1999 by Hero Honda Motors, with an original Honda 156.8 cc engine. The styling of the bike was a scaled version of the famous Honda CB series. The over-square engine, that met Euro1, was fed by a Keihin slide type carburetor with accelerator pump for better pick-up. It makes use of a larger spring operated nozzle to provide a richer fuel air mixture into the engine for better acceleration. An air injection system injects fresh air into the exhaust port, to meet the emission norms. Hero Honda will soon come up with a refreshed cbz X-treme. As typical of any upgraded bike, new CBZ Xtreme will get new stickers and body graphics over its body panels. But the upgrade is not just limited to body panels the heart will also see a upgrade. The new CBZ X-treme will get the Hero Hondas ATFT (Advanced Tumble Flow induction technology) which we first seen in Hero Honda Hunk. The new CBZ X-treme will also get tuff-up tube in the rear wheel. This proven puncture resistant technology first seen in Hondas Unicorn which minimizes the incidents of sudden puncture by 70%. But the stiff ride of CBZ X-treme might continue as there is no mention of GRS (Gas Reservoir Suspension) in the new X-tremes features list. The new CBZ X-treme will also get Hero Hondas unique anti kick back device which ensures kick lever doesnt kick back. Expect the price of the new cbz X-treme to be slightly higher than the current one. Hero Honda will launch the new CBZ Xtreme in October. The legendary model of CBZ has got a new face & new name of CBZ Xtreme with extreme power and styling. Hero Honda has launched this fully loaded bike in wake of rising contest in 150 cc bikes segment from the other players like TVS and Bajaj. Totally revamped CBZ Xtreme bears highly efficient and capable engine and aerodynamic looks that convert this bike into a Xtreme driving pleasure.
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Hero Honda CBZ X treme

World's biggest two wheeler maker Hero Honda Motors Ltd. has launched CBZ X-treme in the 150 cc segment. Facing tough competition from its key rivals Bajaj Auto and TVS Motors, the Hero Honda company has unveiled this model in the new avatar of CBZ. The CBZ launched in 1999 was a very popular and stylish bike. The all new CBZ X-treme model has been developed with the efforts of the R&D team of Hero Honda. CBZ Extreme powered by 150 cc engine that generates 14 ps of power @ 8500 rpm, this makes CBZ Extreme the most powerful bike in this segment. The powerful CBZ X-treme is equipped with loads of features. Diamondframe type tubular chassis, box-section swing arm, adequate ground clearance of 145 mm with stepped up pillion seat and split grab rail provides the extreme driving pleasure for rider and the pillion rider. This new offering from Hero Honda comes with disc brake and 5 spoke alloy wheel as standard fitment . Hero Honda is one of the Indias leading bikes manufacturing company which has delivered good performances bike to the Indian automobile market. The company has gained much name and fame in very less span of time. The Indian roads are always rushed with Hero Honda bikes. Due to their performances, mileage and affordable price, Indian people are well fan of the Hero Honda company. It has been a long time and the company has not launched any models. This time the company has launched the refreshed version of the all new Hero Honda CBZ Xtreme. The price of the Hero Honda CBZ Xtreme will be around Rs. 68,942. The bike will be available in many colors such as flaming orange, max brown metallic, digital silver, sports red and panther black metallic. The bike is well integrated with latest technology and there is lots of modification that has been done in the bike. The extremely good looking bike
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Hero Honda CBZ X treme will get a warm welcome from the Indian youngsters who earlier also made the previous version of CBZ a good hit in the Indian market. The bike is provided with good meter facility. The superb Digital-Analog meter of the bike is just eye catching. Fuel meter of the bike also makes the console very clear and unique. Ignition switch of the bike now comes with shutter facility like in other bikes. The look of the bike is just outstanding and will definitely make the rider go mad about the bike. Headlight of the bike provides diamond shine. Engine specifications of the bike remain untouched. Its air cooled engine pumps out a displacement of 149.2cc. Maximum power produced by the bike is around 10.6KW at the rate of 8500rpm. Maximum torque produced by the bike is 12.8Nm at the rate of 6500rpm. The gas reservoir rear suspension is just like the Hero Honda Hunk. The bike is capable enough to produce good acceleration. The bike can hit 60 kmph speed within 5 seconds. The bike will be a good competitor of the Hero Honda Karizma and Honda Dazzler. The good performance delivering bike will lead the Indian roads with its extraordinary look and features. The bike is provided with excellent design and various colors of the bike also make the bike a unique one among others. Seat arrangement of the bike also provides better comfort to the riders on long run. Prism shell LED taillight is also enabled with the bike which enhances the look of the bike from the rear part.

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Hero Honda CBZ X treme

Styling and Design

To me its a handsome looking bike. Many of you would disagree but give it a close look and trust me you wont hate it at least. Head lamp looks conventional and its nothing new compared to the earlier. CBZ, But I like it very much didnt like the first generation Hero Honda CBZ Xtremes headlamp though. Except for the headlamp I have to admit the rest of the bike looks amazing. I too personally dont like the front indicators merging with the headlamp; it would have looked good if it were externally set. To me the rear LED backlight and indicators are just awesome. I also like the silencer; exceptional
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Hero Honda CBZ X treme split grab rail and the handlebar with glossy finish. There is one very big letdown and that is the fuel knob, it is just too simple hate it. Fit and finish is typical Hero Honda class finish, Console looks good and ok not anything amazing, though I dont mind being all analogue but always like analogue RPM meter with digital speedometer like the one used in RTRs or Dazzlers. Gears and Brakes: Hero Honda CBZ Xtreme has clocked 2200kms till now. Till my first 1000kms gear shifting was hard but not too hard, finding neutral was easy. But after 1000kms gear shifting has become smooth but certainly not as smooth & slick as the FZs. It doesnt mean gear shifting is worst; its very good and wont irritate you no matter how you use it but dont think its silent you can hear a sound when you shift gears. Front disc brake does its job well but not exceptionally like FZs front disk or RTRs roto petal disk. I wish if it had more bite but theres one thing that it doesnt lock up the wheels easily so less skidding. Front disc brake is just ok and rear drum brake is good and provides adequate stopping power.

Comfort and Handling

The comfort level I have found in this bike is just awesome. The wide seat provides enough space and its not too soft and not too hard thus providing you great touring experience. I have done four 250 trip till now and never have any back ache or any uncomfortable experience. The seating position also aids in this section, it is just too different missing in any other bike (at least I felt so) with rear set foot pegs and it really amazes me. It is such that you can drive by keeping your back straight but you can easily crouch too. You are just too comfortable on it and can enjoy every seconds riding it thats my guarantee to you, but short people may have hard time riding it. Handling in one word is fantastic, bike may look big and heavy (actually it is, carb weight 143kg) but once you ride it all of it vanishes in an instant. When I first rode it I said to myself
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Hero Honda CBZ X treme why is it so light? Cornering is fun, to me its corner demon sometimes I think it can read my mind. Trust me in heavy traffic or highway Hero Honda CBZ Xtreme is a gem of its own. Its handling at 100KMPH is very much agile and easy. The stock MRF Tyres provide excellent grip but not the best, the rear 100 section tyre may look skinny to some people but it does its job quite well. Some may complain about the rear shock absorbers but its not as severe as they say. The stock setup is stiff for better handling at high speed though I found it too soft so set it one step stiffer. This suspension is adjustable and those who are having tough time thinking why it is too hard then just set it softer and youll have a comparable better suspension like the gas charged suspension but not like unicorns mono suspension. I dont think you wont like the stock setting of the rear suspension if you are riding solo and want better stability at high speed but if you want pillion riders comfort then you have to set it softer. But if the pillion is heavy then dont bother doing anything, if you cross any speed breakers the suspensions tend to hit the threshold and you will hear a THUD kind of sound though people say this problem vanishes after some thousand kilometers. CBZ Xtremes small turning radius also helps in better handling such as taking U turn and dont worry for your pillion; the big rear seat will take care of it.

Engine and Performance

Hero Honda CBZ Xtreme that is 4 stroke, single cylinder, air cooled, OHC with a displacement of 149.2cc. The CBZ boasts a 5 speed gear box with the usual 1 down, 4 up gear shift pattern and a 156 cc engine that generates 12.8 bhp (9.5 kW) power. The clutch is smooth and gears can be shifted with the slightest effort in the foot.. I always wanted a bike which will have smoothness along with great power delivery and CBZ Xtremes unicorn derived retuned motor provides just what I wished for. Its smoothness is not like the unicorn but enough to make you smile. 12.8NM Torque and 14.4PS of power delivery is smooth through the available rev ranges.
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Hero Honda CBZ X treme To me the exhaust note is like music to my ears whenever I drive my bike I listen to it closely. Take it to red line in each gear and it will transform the music into excellent roar. Want to rip it? It goes to 9K RPM at ease and hits 10K RPM but engine becomes harsh after 8K rpm but remains most of its smoothness. It can run at 30KMPH at 5th gear without any hiccups but not at 20KMPH as many would say. I wont say it needs lesser gear shifts but I will say it is happy if you take it over 3000rpm and you know it doesnt have mammoth torque like the FZ. Throttle response is amazing feels like this rush wont end. Youll definitely have adrenaline rush if you take it from 5k rpm to 8.5k rpm. I wont say it doesnt have vibrations, it does have vibrations at the range of 65-75kmph but after then it vanishes but the vibration is so much negligible.

Speedometer
You are definitely going to have great touring experience without any Boredom or tiredness. I hit a top whack of 127KMPH after I completed my run-in and it goes to 100kmph really fast, you wont notice it until you look at the speedometer.

Mileage
Currently Im getting 44kmpl inside the city and 52kmpl on highway under sane riding and 38kmpl inside the city and 42 on highway under insane riding. I expected less than this so very much happy

Pros:

Smooth & reliable engine Solid build quality Excellent handling and comfort Crisp throttle response Very good tourer Smooth gearbox Less maintenance

Cons:

Conventional styling All analogue console Mileage is less than its counterparts
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Hero Honda CBZ X treme

Absence of gas charged shock absorber

Not as smooth as unicorn

At high speed theres a slight vibration only at handle bars and foot pegs but not anything to disturb your enjoyable riding. Sorry but I just cant find anything wrong with this engine. Dont worry if any bike overtakes you, the one who overtakes you will enjoy vibrations, loud uncomfortable engine and exhaust note and youll enjoy the smoothness and comparatively less vibration free ride trust me and one more thing we all know how much reliable this engine is.

Verdict:
CBZ Xtreme is for those who want comfort smoothness Hero Hondas reliability along with very good power delivery in a 150cc bike and not to mention it is a very low maintenance hassle free bike. About the mileage factor some may have to compromise with it knowing that its rivals are capable of giving more mileage but CBZ Xtremes overall features mentioned above can be compensated for this. Though its been many years since the birth of this bike, it can still give a tough fight to its rivals. To me its a kind of all-rounder it gives you everything but cant do anything exceptionally. Many may want only raw power then theres RTR many may want pure smoothness with reliability then theres Unicorn many may want style & fun then theres the FZ many may want all of them compressed in a single package then there is Hero Honda CBZ Xtreme.

Power:
Hero Honda CBZ Xtreme that is 4 stroke, single cylinder, air cooled, OHC with a displacement of 149.2cc. The engine produces a top power of 14.4 PS that is class leading and churns out a peak torque of 12.8 Nm at 6,500 rpm. The Hero Honda CBZ Xtreme is installed with 5 speed gearbox that uses the powertrain output very well. According to the company, Hero Honda CBZ Xtreme can reach 0-60 kmph sprint in just 5second.

Appearance:
This new version of CBZ Xtreme attracts everybody and getting good response
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Hero Honda CBZ X treme from market. The Innovative bike has competed with Bajaj Autos popular pulsar series 150cc bikes. Bajaj Pulsar known for its power and performance. But now Xtreme is more fuel efficient and has similar power and performance. Here we are seeking to tell compression of these popular bikes of India. Hero Honda CBZ Xtreme is the most eyecatching machine among its stable. The company has tried various new color schemes to give it a youthful look whether its front or rear side. Each and every part is given utmost attention for the sake of uniform look along with distinctive design. The dash board has 3 dials, one for the speedometer, one for the rpm indicator and another for the fuel indicator all of them descend in the order of the size. The shock absorbers do not have the Gas shock absorber unit as it is advertised in Hunk and other bikes. It has the Advanced Microprocessor Ignition (AMI)System. Tail lamp cluster has a segmented stop-and-brake light section with turn indicators built into a single unit. Hero Honda CBZ Xtreme is loaded with stylish seat. The step-up type seat ensure separate cabin for the rider and pillion. The passenger has been blessed with two-piece rear garb bars in horn like shape.

Wheels:
Hero Honda CBZ has been loaded with larger size tyres and wheels. The 18 inch broad wheels fitted in the Hero Honda CBZ Xtreme appear very sporty and aggressive. The alloy wheels of Hero Honda CBZ Xtreme enhance the sportiness and give a very sophisticated look to the bike.

Limitations of The Study:

1. The geographical scope of the study is limited to wembley, United kingdom alone. 2. The sample size is confined to 50. 3. The consumers attitude may change in future due to change in their standard of living. 4. The Respondents were sometimes unable to spend much time for filling up the, questionnaire. So, the chances for bias in the respondents answer were on the higher side.

Limitation of product:
Motorcycles are the latest craze, particularly among the youth. Considered to be the symbol of style, freedom and mobility, bikes give us the privilege of freedom of riding. More Preference for two wheelers is because of their small manageable size, low maintenance and pricing. Thus, for the freedom and economy one should rely on bikes.
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Hero Honda CBZ X treme Hero Honda CBZ xtreme-156cc The 4 stroke, single cylinder, air cooled speed machine from Hero Honda is a cool one. We have all the five colors in Black, Silver, Blue, Green & Red available with us.
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Engine Engine Type Displacement Cylinder Arrangement Maximum Power Maximum Torque Bore x Stroke Compression Ratio Carburettor Starting Idle speed Ignition Clutch Gear box Type Rim Size Front Rear 18 x 1.85 , Alloy Wheels 8 x 2.15 , Alloy Wheels
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Air Cooled, 4 Stroke Single Cylinder OHC 149.2 c.c Single cylinder , Vertical Engine 10.6 KW ( 14.4 Ps ) @ 8500 rpm 12.80 N-m @ 6500 rpm 57.3 x 57.8 mm 9.1 :1 C.V Type Self-Start / Kick Start 1400 rpm + 100 AMI System Advanced Microprocessor Ignition

Multiplate wet 5 Speed constant mesh Tubular , Diamond Type

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Hero Honda CBZ X treme Tyres Size Front Rear Brakes Front Rear Disc 240 mm - Non Asbestos type Drum Internal expanding shoe type ( 130 mm ) Non Asbestos type 12.75 x 18 - 42 P 100/90 x 18 - 56P ( With Tuff-up Tube)

Electricals Battery Head Lamp Tail Lamp Stop Lamp Fuel Tank Capacity Reserve Weight Measurement Length Width Height Wheelbase Ground clearance Minimum radius Kerb weight
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12 V - 7 Ah ( Self ) 35W / 35W - Halogen Bulb ( Multi-Reflector Type ) 12V / 0.5W ( LED LAMPS) 12V / 5 W ( LED LAMPS)

12.3 Ltrs ( Min ) .5 Ltrs ( Usable reserve ) / 2080 mm 765 mm 1145 mm 1325 mm 145 mm 2.10 mtrs 141 Kg ( Kick ) / 143 Kg ( Self ).
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Hero Honda CBZ X treme

Feature study :
The data collected may be useful to know about the Hero Honda CBZ Xtreme features, specifications. We have to know its back drops so that we can override it & may incur profits. Different models have to be introduced so as to attract the customers.
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Hero Honda CBZ X treme The cost must not increase in future or else there may be decrease in the sales of the Hero Honda CBZ Xtreme Hero Honda Cbz Xtreme Self Start Mileage, Average and Fuel Economy The Hero Honda CBZ Xtreme is loaded with a 4 stroke, air cooled, single cylinder, OHC engine that comes with a 149.2cc of displacement. This engine combination produces a top power value of 14.4 PS at 8,500 rpm and generates a peak torque of 12.8 Nm at 6,500 rpm. The Hero Honda CBZ Xtreme can deliver a standard fuel efficiency of 50 kmpl in city. The motorcycle is loaded with a 12.3 litres of petrol tank and 1.5 litres of usable reserve. Hero Honda Cbz Xtreme Self Start Pick up The engineers of Hero Honda did a great job to enhance the engine power of Hero Honda CBZ Xtreme that is 4 stroke, single cylinder, air cooled, OHC with a displacement of 149.2cc. The engine produces a top power of 14.4 PS that is class leading and churns out a peak torque of 12.8 Nm at 6,500 rpm. The Hero Honda CBZ Xtreme is installed with 5 speed gearbox that uses the powertrain output very well. According to the company, Hero Honda CBZ Xtreme can reach 0-60 kmph sprint in just 5 seconds while the top speed of the machine is 115 kmph. Colors of Hero Honda Cbz Xtreme Self Start Well-designed Hero Honda CBZ Xtreme has latest style look and sporty stance. All credit goes to its designers who blend the colours very well at different parts. Hero Honda Xtreme is available in three basic colours: ornage, black and yellow. The body colour is painted at half front fender, mask, and rear view mirrors. The rear wheel has got red colour for black and orange body colours but yellow for yellow body shade. The swing arm of the rear fork is also comes in the same way.

Hero Honda Cbz Xtreme Self Start Looks Hero Honda CBZ Xtreme is the most eye-catching machine among its stable. The company has tried various new colour schemes to give it a youthful look whether its front or rear
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Hero Honda CBZ X treme side. Each and every part is given utmost attention for the sake of uniform look along with distinctive design. The Hero Honda CBZ Xtreme has got compact front cowl in which halogen headlamp is fitted. The front blinkers have been integrated in the front cowl rather than usual fitting below the cowl. That means you must change the whole mask if anything get crushed in the cowl. From front view, you will notice dual tone rear view mirrors that have great appeal. Just behind the cowl, three dial pods are placed in the dashboard that stands there for fuel gauge, speedometer, rpm meter. Regular indicators are also find their place in the same cluster. However no meter is in digital format. The panel is in matt finish and distinctive dial design. Hero Honda CBZ Xtreme sports board petrol tank with tank shrouds that add beauty to the machine. The tank also features stylish model name sticker. The seat of Hero Honda CBZ Xtreme is also has style quotient as it starts from tank itself. The step-up type seat ensure separate cabin for the rider and pillon. The passenger has been blessed with two-piece rear garb bars in horn like shape. Just behind the grab bars, new designed tail lamp cluster is located. It houses integrated rear turn indicators and tail lamp. Hero Honda CBZ Xtreme has red treatment at most of the rear side including alloy wheels, rear fork and tail lamp. The bike comes with long muffler in black matt finish but with silver colour heat shield. Hero Honda Cbz Xtreme Self Start Dimensions The overall length of the Hero Honda CBZ Xtreme is 2080 mm, width is 765 mm and height of the bike is 1145 mm. The wheelbase of Hero Honda CBZ Xtreme is 1325mm and the ground clearance of the bike is 145mm. The weight of the Hero Honda CBZ Xtreme is 143 kg with a fuel tank capacity of 12.30 litre. How comfortable is Hero Honda Cbz Xtreme Self Start The Hero Honda CBZ Xtreme performs extremely well in terms of comfort and fun ride. The bike is packed with wealth of comfort features that not only provide comfort but also offer looks and style. The shoe-type seat is sure to offer comfortable ride to both the rider and the passenger. The suspension gives higher stability and comfort while driving. The foot rest and foot pegs make you fell comfy even in the long distance journey.
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Hero Honda CBZ X treme Hero Honda Cbz Xtreme Self Start Tyres The 18 inch broad wheels present in the Hero Honda CBZ Xtreme appear very sporty and aggressive. The alloy wheels of Hero Honda CBZ Xtreme enhance the sportiness and give a very sophisticated look to the bike. The big and broad tyres are also very impressive and also offer greater safeguard to both the rider and the passenger. The 2.75 /18 42 P front tyre and 100/90 x 18-56P rear tyre controls the huge bike in the event of off-roading and also reduces the risk of skidding in the slippery and watery surfaces. Engine of Hero Honda Cbz Xtreme Self Start The 149.2cc engine capacity of the Hero Honda CBZ Xtreme is similar to that of Hero Honda Hunk, but in CBZ the company has made some improvements in the engine which claim better mileage and performance. The engine is bestowed with 5 Speed Transmission for quicker and smoother shifting of gears. The 4 stroke engine with ATFT technology is packed with air cooling technology. The powerful engine also ensures low vibrations and noise even at the higher speed. The bike delivers impressive power of 14.3 bhp at 8500 rpm and a thumping torque of 13 Nm at 6500 rpm. On Road Control and handling of Hero Honda Cbz Xtreme Self Start Proper control is very much required in the bike and Hero Honda CBZ Xtreme is packed with array of latest features that ensures good handling and control of the bike. The sound braking system covers you against the risk of unexpected surprises. The 240 mm dia disc non asbestos type front brake and the 130 mm internal expanding shoe type brake in the rear wheel helps in decelerating the bike when it is moving in high speed. The Hero Honda CBZ Xtreme is also furnished with very advanced suspension system. Even the larger wheelbase of 1325mm of Hero Honda CBZ Xtreme ensures safe and sound riding. Riding Experience - Suspension of Hero Honda Cbz Xtreme Self Start The suspension of Hero Honda CBZ Xtreme is very sound and dynamic and ensures proper controlling of the bike. The telescopic fork with hydraulic shock absorbers at the front and the rear suspension is of Internal expanding dia of 130 mm. Thus this advanced suspension provides greater safety to both the rider and the passenger.

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Hero Honda CBZ X treme Hero Honda Cbz Xtreme Self Start Pros Powerful ATFT engine, sporty and macho looks. Hero Honda Cbz Xtreme Self Start Cons Vibrations and friction noise.

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Hero Honda CBZ X treme

Remarks:
Good for : 1. Good looking bike. 2. Nice pickup. Bad for: 1. Low on Fuel mileage. 2. Vibration problem in the engine after some time.

Suggestions:
Following are the recommendations useful for HERO HONDA MOTORS: 1. Requires maintaining its success growth rate in future as competition is becoming more stiff and cutthroat. 2. The company has to implement its strategies in such manner making every efforts to boost up the sales and net income as a whole by reaching to every segment of the society. 3. It needs to develop more fuel efficient two-wheeler to facilitate the customer at large, servicing them promptly. 4. Needs to open few branches more. 5. Aggressive selling techniques need to be adopted.

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Hero Honda CBZ X treme

Conclusion:
From the conclusion point of view, I wish to summarize regarding my project undertaken in HERO HONDA motors as a great work and experience achieved under a Indian two wheeler giant .Hero Honda motors as a name itself is a highly marketable and saleable name in market of automobile of two wheeler and four wheelers as well. The performance over the last 5 financial years has shown a significant rise Ithe sales and overall profit of the company. The company has made it self sounder despite the rising competition day by-day and meting out all the social responsibility towards the society and nation honestly. The company has made itself a lot of achievement and awarded gracefully for several of its milestones. Since milestone performance achieved by Hero Honda in era of scooter manufacture and yet some changes are necessary in life and after shading the wind of manufacture, the company has come in field of motorcycle of world with elegant look and style and consistent performance and mileage as well as long lasting durability on Indian road. At last, I just want to convey that to be convey that to be the part of company was a proud matter of me and I wish to foresee my career prospects in HERO HONDA MOTORS

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Hero Honda CBZ X treme

Bibliography:

www.scribd.com/doc/19270166/HeroHonda-Rural-Mktg Magazines, newspapers etc.

www.mbaskool.com/brandguide/.../357-hero-honda-cbz.html en.wikipedia.org/wiki/Hero_Honda_CBZ en.wikipedia.org/wiki/Hero_MotoCorp www.bikedekho.com/hero-honda/hero-honda-cbz-xtreme-selfstart.h... www.afroasiatic.com/motorcycle.html

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