Académique Documents
Professionnel Documents
Culture Documents
HH Sheikh Saqr bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, celebrated
his 60th accession anniversary. In a remarkable display of love and affection for the region’s longest serving Ruler,
thousands of citizens and residents poured into the streets of Ras Al Khaimah to take part in the festivities. Sheikh
Saqr took the reins of the Emirate in 1948 and is the world’s second longest- serving ruler. surpassed only by King
Bhumibol Adulyadej of Thailand.
Horsemen take part in the cavalry parade at the Accession Day celebration
Editor’s Note
Sustainable development
Sustainability has been a core theme of the development paradigm that Ras
Al Khaimah adopted under the vision of HH Sheikh Saud bin Saqr Al Qasimi,
Crown Prince and Deputy Ruler. The unique approach aims to ensure that
development is in accordance with the culture and traditions of the place
and at the same time there is no turning away from modernity when it
comes to advances in science and technology. It is dynamic and yet avoids
the reckless adventurism that is often associated with boom conditions;
it is forward looking and yet puts long-cherished values ahead of crass
commercialism.
With the financial crisis taking its toll from coast to coast and border to
border, it is clear that this approach is standing the emirate in good stead.
Ras Al Khaimah is proving to be an oasis of stability in the stormy sea all
around in the aftermath of an unprecedented economic tsunami.
The RAK Investment Authority (RAKIA) has been a key vehicle in the pursuit
of this development strategy and its contribution in this effort has been
applauded time and again. Sterling Publications is pleased to partner with
RAKIA in producing RAK Today, the first issue of which is in your hands. The
magazine will seek to communicate the message about RAKIA’s powerful
role in creating a more prosperous Emirate to larger and farther audiences.
K Raveendran
Managing Editor
Sterling Publications
MANAGING EDITOR
K Raveendran ravi@sterlingp.ae
PUBLISHER &
MANAGING DIRECTOR
Sankaranarayanan sankar@sterlingp.ae
EDITOR
Manju Ramanan manju@sterlingp.ae
CONTRIBUTING EDITORS
Vanit Sethi vanit@sterlingp.ae
Linda Benbow linda@sterlingp.ae
Ambily Vijaykumar ambily@sterlingp.ae
CREATIVE DIRECTOR
Harikumar PB harikumarpb@gmail.com
DESIGNER
Ujwala Ranade ujjwalaranade@yahoo.com
PHOTOGRAPHER
Loft Office 2, G 01, Dubai Media City Sagar
P.O. Box 500595, Dubai, UAE.
Website: www.sterlingp.ae SALES AND MARKETING
Email: info@sterlingp.ae
4 India: Anand Vardhan, DII/89, General Manager (Sales & Marketing)
Pandara Road, New Delhi 110003. Radhika Natu radhika@sterlingp.ae
Bahrain: Suniz Publication W.L.L.,
P.O.Box. 2114, Manama, Kingdom of Bahrain. Product Manager
Tel: 00973 17276682. Vijayan G vijay@sterlingp.ae
PRINTING:
Asiatic Printing Press L.L.C., Sr. Advertisement Executive
PB 3522, Ajman, UAE. Sanjana Antony sanjana@sterlingp.ae
Tel: 06 743 4221. Fax: 06 743 4223.
www.asiaticpress.com, Email: asiatic@eim.ae
DISTRIBUTION Accounts & Administration
UAE: Dar Al Hikma Biju Varghese biju@sterlingp.ae
Tel: 04 2665394, Fax: 04 2669827
Sultanate of Oman: Al-Atta’s Distribution Est. Office Co-ordinator
Kuwait: The Kuwaiti Group for Publishing & Distribution Co. Daisy Cartagena Orfrecio daisy@sterlingp.ae
Bahrain: Al Hilal Corporation
Qatar: Dar Al-Thaqafah Circulation Supervisors
Saudi Arabia: Saudi Distribution Company Ibrahim A. Hameed
Saleem K U
Contents
Page 36- 39
Cover Story
STAR XANADU
The Glitterati invests in RAK
Page 48-49
Keen on development
RAKEEN projects
January 2009 1
ENVISIONING RAK
CREATING HISTORY
With its pulse clearly on the industrial sector, Ras al Khaimah
has created its own story, at its own pace
Adding to the wealth
of UAE’s spirit
of enterprise and entrepreneurship is
the emirate of Ras al Khaimah, which
has created its own story, with some
of its super successful brands like RAK
Ceramics entering the academic syllabi
in universities and being included in the
league of Superbrands 2009. RAK has also
been recently voted the Middle East’s most
attractive investment destination by the
Financial Times Group’s FDI magazine.
Spearheading its progress is the
emirate’s visionary leader, HH Sheikh
Saud bin Saqr Al Qasimi, Crown Prince
and Deputy Ruler, who believes that
the government must act and perform
like a business unit. A shining example
of this approach is the Ras al Khaimah
Investment Authority (Rakia), which is
one of Sheikh Saud’s important initiatives
8 in this regard. Under the leadership of Dr
Khater Massaad, its dynamic CEO,Rakia
has attracted several local as well as
international companies to establish base
in the emirate, across a wide range of
HH Sheikh Saud bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras al Khaimah
sectors be it construction, real estate or
manufacturing. industries to make the emirate their base in of various countries, supporting various
Encouraging investors and supporting the region. Similarly, Sheikh Saud described projects within the emirate and outside,
them throughRakia, Sheikh Saud has the inauguration of RAK Steel plant at Sheikh Saud believes that successful
always motivated the spirit of enterprise. the Al Ghail Industrial area as yet another entrepreneurship is closely linked with a
Speaking on the inauguration of the $150 successful enterprise in the growing line successful government. “We are an emirate
million-Guardian RAK Float Glass Plant, of industries setting up operations in the that doesn’t have oil, so the question for
Sheikh Saud stated that the presence of emirate. us has been how to create sustainable
global leaders like Guardian reflects the Constantly on the move, be it economic development without oil
advantages Ras Al Khaimah holds out for holding discussions with heads of state revenues, how to create wealth and how
with the development of the new Al Jeer
Port, meant to cater to mid- size ships. Also
being built is a 5- km long quay wall in Khor
Khuwair, adjacent to the industrial park for
providing direct water access to companies.
Along with industrial growth, Sheikh
Saud is extremely conscientious about
respecting the environment. Conscious
efforts are being made to ensure that
the rapid economic growth is sustainable
and without adverse environmental
impact.“ RAK Government has factored in
sustainability to its growth agenda and is
working on how to create growth without
HH Sheikh Saud alongwith Russ Ebeid, President of Guardian’s Glass Group, at the reducing the quality of life. The new
inauguration of Guardian RAK plant Gateway City that would come up in RAK
is being master planned to reduce carbon
to create new landscapes when funds are will place the emirate in a totally different footprint and would have kilometres of
limited. In our minds, the number one issue league, making it a destination of choice for walkways along with a mass transit system.
that needs to be addressed by any small or investors and tourists from across the world. It will be a modern and efficient city with
big, rich or poor country is the question of “Projects like Shah Rukh Khan Boulevard will buildings designed to reduce energy
governance,” he said in a speech at the RAK definitely add more value and variety to the consumption,” he says.
Conference 2008. lifestyle offerings available here”, he said. Sheikh Saud is constantly in touch with
“The single common denominator that Resolved to make RAK an emirate heads of state and other foreign dignitaries
all countries and states share is that no where people don’t compromise between on facilitating inward or bilateral flow of
country can be really successful without working and living as they can do both, investment. Several high profile foreign
first having an active and successful Sheikh Saud is upbeat about real estate delegations have called on Sheikh Saud,
government. It is like the roof under which projects. Lifestyle projects like Bab Al Bahr including those led by HE Raila Odinga,
the business community and people significantly boost the emirate’s reputation Prime Minister of Kenya, HE Amani Abeid
are living, providing the much needed as a key business and leisure destination in Karume, President of Zanzibar, HE Armen
shelter and stability from the storms of the Middle East. Gevorgyan, Deputy Prime Minister of
life and the world at large. It is important The Government of Ras Al Khaimah Armenia, HE Lado Gurgenidze, former
therefore to create a financial structure in has finalised plans to invest heavily in the Prime Minister of Georgia, and many others.
the government whereby the government emirate’s logistics sector to enhance growth Georgian President HE Mikheil Saakashvili
becomes a model for the private sector,” and business competitiveness.“ With a view visited RAK in February, 2007 which was
to make the emirate more competitive,
9
Sheikh Saud explained. followed by a visit by Sheikh Saud to
The rising profile of the emirate has we will be making big investments in our Georgia in June 2007.
attracted not only industrial and corporate logistics facilities through creation of new Education is another top priority area for
leaders from various parts of the world, it highways and ports. We have upgraded Sheikh Saud and as a result several foreign
has also brought in celebrities. Indian actor Mina Saqr Port to make it the main gateway universities have set up base in the emirate.
Shah Rukh Khan recently launched a Dh 8 for the emirate and the biggest port for bulk “In today’s culture, we have a choice
billion beachfront residential development handling in the region,” Sheikh Saud said. of absorbing cultures through schools.
project named Shah Rukh Khan Boulevard The Mina Saqr Port has been able to Children today have a choice of going to
at the Dana Island, along with the make a ten-fold increase in its scale of a French school, a Chinese school or an
TSA Group. Welcoming the actor and operations during the last five years, from American school. The wealth of this variety
appreciating his interest in Ras Al Khaimah’s three million tonnes in 2003 to 30 million helps us learn from each other,” he said at
fast- growing property and lifestyle tonnes this year. The expansion of Ras Al the launch of the American School in RAK
development sector, Sheikh Saud pointed Khaimah Port, which will have a 2- km quay recently. “A school brings people together.
out that landmark projects like Dana Island, wall with storage facilities and business Slowly, parents might consider moving to
Al Marjan Island along with other initiatives park near RAK town, is progressing along RAK, for the lifestyle it offers,” he said.
PANORAMA
10
With two sprawling golf courses, RAK invites golfers from across the UAE and outside
INTERVIEW
Dynamism in Action
Ras al Khaimah represented by RAKIA, has been awarded the Middle East’s most attractive
investment destination award and has pulled more than $2.2 billion investments from
international companies to locate in the emirate’s free zone and industrial zones. Ras Al
Khaimah Today speaks to the dynamic Dr Khater Massaad, CEO, RAKIA.
H
ow do you chart out Ras Al the financial challenges were overcome. international companies to locate in our Free
Khaimah’s growth in the last one Again, considering the size of the emirate, zone and Industrial zones. Companies such
year? What has been its main its existing projects and its industrial as Guardian Glass, Ashok Leyland, Ducholux,
sphere of achievement? development, which I believe, lies at the Arc International, Franke, Mitsui, Kludi,
In 2007, Ras Al Khaimah achieved 15 per core of the real growth, our opportunities Kirby, Ghani Glass, Dabur India and Falcon
cent growth in GDP, while the UAE enjoyed will increase because we have reduced our International give you an idea of the calibre
9.3 per cent growth. This growth was due in risks and we will come out stronger and I am talking about. In recent times, we have
part to our major property developments reinforced from the present crisis. Industrial added to our client base names like Becker
of course but also because of the and manufacturing investors will generate Paints (France), Grasim Industries (a flagship
continuous development of our industrial demand for housing, schools, medical and all company of Birla Group, India), Posco
and manufacturing base, where, a steady kinds of ancillary services. When you consider (Korea), Novus Sealing (UK) and SIKA
stream if industrial projects has continued what we have achieved in three years, with (Switzerland). Many more international
to increase. Ras Al Khaimah (represented by a number of major enterprises already companies are in the pipeline and are
Rakia) was named by FDI Financial Times as operating and stimulating demand, you can expected to commence business with Rakia
the Middle East’s most attractive investment begin to understand our development model soon.
destination. It is a significant achievement, and why we are confident in these times of
as it rewards Rakia’s mission: to be the most economic uncertainty. RAK has been an entrepreneur-friendly
efficient and investor friendly investment emirate that doesn’t take long to process
12 Authority, to create the most favourable Which are the new companies that have business proposals. Do you see it as its
environment for business to flourish and opened in RAK and what have been their greatest USP?
consequently, to be the engine of Ras Al investments? As I mentioned, Ras Al Khaimah was named
Khaimah’s development. Rakia has attracted more than $2.2 billion the most attractive investment destination
investments across a large portfolio of by a well respected international business
How do you see RAK sail through the
current credit crunch? How has the
emirate transformed its challenges into
Ras
Ras Al
Al Khaimah was named
Khaimah was namedby byFDIFDI
opportunities? Financial
Financial Times asas the
the Middle
MiddleEast’s
East’smost
most
Being a hydrocarbon poor emirate, we
obviously need to finance some of our attractive
attractive investment destination.ItItisis
investment destination.
projects using external financing. We are aasignificant achievement,as
significant achievement, asititrewards
rewards
successful in securing this finance, thanks
to our excellent credit ratings. Hence all Rakia’s
Rakia’s mission
mission
our projects are on track and in this sense
analysis publication. Obviously how we more and more free trade, self sufficiency relations exercise to promote Ras Al Khaimah
treat our visitors is the crucial element that is only important in a limited number as a tourism destination. In 2008, tourism
determined why more and more companies of strategic areas that most of the time contributed 2.26 per cent of the GDP which
and entrepreneurs are doing business with involve national security. In today’s world, is an increase of approximately 0.5 per cent.
Rakia. We strive continuously to provide an what is important is competitiveness and This year we will increase our product
efficient and customer-centric service. Our the successful countries are those that offering by opening the Banyan Tree Desert
sales executives frequently follow up with developed competitive advantages. We resort, the Acacia Hotel and the Al Hamra
their clients after contracts have been signed strive at identifying the sectors for which Conference Centre. These properties make
and develop a relationship that guarantees we can develop our own competitive it possible for Ras Al Khaimah to attract
that we are perfectly aware of the needs advantages and thus attract industries meetings and incentive business, to do
and problems faced by our investors, so that from these specific sectors from all over the more in the corporate sector and to offer an
we can continue to best assist them. Again, world. This means of course, integrating exclusive high-end spa experience.
our only objective as far as investors are all parameters of competitiveness: To stimulate further tourism growth,
concerned is that their business flourishes, cost, location, labour, resources, social the government has invested $2 million
because that is a prerequisite for our own infrastructure etc. One important element
success and development. Other USPs in building up our own competitiveness is
include the strategic location of Ras Al obviously the quality of our infrastructure
Khaimah, providing easy access to ports and availability of utilities. In this respect, we
both on the Gulf and the Indian Ocean, an are devoting a lot of energy and resources
international airport with modern cargo in developing self sufficiency in water and
handling facilities, the climate of the Emirate power supply, with a long term and holistic
and a geographical diversity that offers view of the development of the whole
residents a wonderful quality of life. Emirate.
Investment Magnet
Rakia has attracted over 1600 investors to Ras Al Khaimah in a
short period of time
150 10
72 23
113 46
99
100 Up to 2006
50 Up to 2007
0 Up to 2008
Industrial Commercial Counsulting/Services Trading Media
Khaimah’s plethora of natural attractions
such as a captivating mountain range,
Manufacturing sector break up sparkling beaches, unspoilt desert plain
and even the pleasantly surprising stretch
2% 3% Auto/ vehicles assembly
5% of greenery in the south.
6% RAK offers total economic and personal
Food Processing
freedom and is one of the safest places
32% Wood products to do business. It is strategically located
10%
with state of the art infrastructure
Electrical and logistics support. The conversion
costs of manufacturing are one of the
chemicals
18% lowest globally, which makes it highly
competitive for manufacturing. Driven
Others
by the vision of HH Sheikh Saud of
17%
Rubber & plastics transforming RAK as an ideal place to live
7%
and work, the master plan offers a plethora
Building materials of lifestyle to tourists and business
population alike. Apart from this, RAK
Metal Products
ensures that all key inputs are offered to
investors at competitive rates.
mega projects internationally, including a free zone and 10 within the industrial zone, Rakia’s ongoing success largely
$2 billion aluminium smelter project and Rakia Free Zone Custom House, sewage reflects the Ras Al Khaimah Government’s
a mega township project in India, several treatment plants, and regular upgrade and own success in establishing reforms,
property development projects in Iran and expansion projects for road networks as instituting new laws and regulations and
the development of the Industrial Free well as utilities and telecommunications enforcing policies that are hospitable to
Zone and port management of Poti in infrastructure. local, regional or international investors.
Georgia. Furthermore, to make Ras Al Khaimah Ultimately, the government’s proactive
Rakia also has a rapidly growing a true lifestyle destination in the Gulf, support and involvement in the ongoing
portfolio of property projects that a number of leisure and recreational economic revolution is aimed at raising
have been commissioned to provide facilities are now mushrooming across the standard of living of both citizens and
complementary facilities and provide the emirate, including water-theme parks, residents of the emirate, while ensuring
more lifestyle options to investors. Rakia amusement centres, flying clubs, golf long-term socioeconomic sustainability.
plans to have projects to the aimed at courses and shopping centres – all of
addressing practically all requirements which wonderfully complement Ras Al
of potential and existing investors in the
emirate. The state-of-the-art Amenity
Centre has been constructed in the Overall Licence Trend
19
Al Hamra region to be a multi-storey
complex that will house corporate offices 12% 10% Trading
for a wide array of clients, including IT
firms, financial houses, consultancies and Counsulting & Service
several other new business ventures. Other
28% Commercial
Rakia projects that have been designed to
enhance the business environment within 21% Industrial
Ras Al Khaimah include an 84 megawatt
power plant at the Al Ghail Industrial Park Media
which will be in operation by March-April
2009 and also another 250 Megawatt
power in the next 2 years worth USD300
million, the Rakia Warehousing Complex
29%
wherein nine units will be put up in the
RAKIA’S VALUED CLIENTS
One of the world’s largest manufacturers of float glass and fabricated glass
products Guardian manufactures and supplies glass for the automotive
industry with a variety of exterior products and is a significant player in the
building materials distribution business. It is also the world’s largest producer
of mirrors
“Guardian RAK”
P.O. Box : 6297, Al Jazirah Al Hamra, Ras Al Khaimah, UAE
Tel.: +971-7-205-8000, Fax : +971-7-205-8001
Accolades to RAKIA
FDi ranks RAK as third Most Business-Friendly city and the third city
with the Best Economic Potential
forecast, were scored on a pro rata basis,
with the top city scoring 10 points and the
lowest city zero.
Under the economic potential,
cities were asked to describe their
economic potential – recent GDP growth,
government initiatives and economic
priorities while inward investment covered
details of recent inward investment,
including the volume and number of
investments made during the past two
years, the most significant investments
made in 2007 (including the level of
investment and number of jobs created)
Dr Khater Massaad receives the fDi award and the most significant investments of
2006.
Promoting
Enterprise
RAKIA participated in a number of international
investor meets and exhibitions last year apart
from receiving several investor delegations
from Portugal, India, China, Singapore and
EU countries. Some of them included, the HH Sheikh Saud bin Saqr al Qasimi, Crown Prince and Deputy Ruler of Ras al Khaimah
with NR Narayana Murthy, founder Infosys
Investor’s Meet with The Economist (UK) In
London, an investor meet in Oslo, organised
by the Oslo Chamber of Commerce to promote
opportunities in RAK, headed by Dr. Khater
Massaad, the Composites Europe ,Germany
Exhibition, Industrial Conference organized by
the Official Chamber of Commerce, Industry
& Navigation of Gipuzkoa, Spain, the RAKIA-
Economic Times Seminar, Investors meet in
India - a conference on Investment opportunity
attended by CEOs, CFOs , and other high level
dignitaries and the EU- GCC Summit in London
23
RAK ON A ROLL
Float Glass
Superbrand 2009 investors and employees of the brand’s exceptional status. In the
UAE, the other brands that have enjoyed the Superbrand status are
Cannon, DHL, Etisalat, IBM, MasterCard, Starbucks, Xerox, Emaar,
Emirates Bank, Dubai Properties, Acer, Amlak, Colgate, Nakheel,
Tamweel, Panasonic and a few others. RAK Ceramics will join this elite
list for 2009 brands with Superbrands like Google, Microsoft, BBC LG,
Samsung, FedEx, British Petroleum, British Airways and Sony.
New power Safeer Mall Opens
The mall has secured contracts
Power Drive
Al Ghail Free zone is self sufficient in power and shortly, Al Hamra free zone,
through the Al Hamra 1 power plant will meet the immediate requirement
capacity, power plants at RAKIA have now and RAK warehouse leasing areas. “Al
managed 250 megawatts of power, all Hamra 2 is for the future developments in
within a year. That is shouldering nearly 50 this region and later both Al Hamra 1 and
percent of total power consumed. Al Hamra 2 will become one grid .
The Al Hamra 2 power station is in the
tendering process and will take 12 to 18
months to start generating power, the Al FEWA
FEWA in RAK has has
Ghail power plant will be commissioned
next month and the Al Hamra 1, under the aa 550
550 megawatt
megawatt
commissioning process. “In addition to this,
we are planning a coal based power plant
capacity, but power
capacity, power
N Zakkir Hussain
at Mina al Saqr. Its Phase 1 will produce 600 plants at RAKIA
plants RAKIA have
have
megawatts to 3000 megawatts of energy
now
now managed
managed 250
250
One of the most important
segments of industrialisation
is power. And now, RAKIA free zones have
and it is undergoing a feasibility study,” he
adds.
While the Al Ghail power plant is
megawatts
megawatts of power,
power,
overcome, what was once an impediment. dedicated to the industrial area, the all
all within
within a year.
year.
While FEWA (Federal Electricity and Water Al Hamra 1 will meet the immediate
Authority) has been supplying some requirement of the region supplying power
power to the emirate’s industrial areas, the to the many industrial projects in the RAKIA
growth of RAK’s industries and its power free zone, industrial zone, Al Hamra village
requirement, escalated much above
26 the supply. “Early last year, we came to
know that FEWA alone cannot meet Ras
al Khaimah’s needs in the energy sector
due to the emirate’s vast developments.
Immediately RAKIA took a decision and
planned for power plants that could take
on the load. Eventually, three power plants
were commissioned. An 80 megawatt
power plant in Al Ghail, a 45 megawatt
power plant at Al Hamra 1 and a 120-130
megawatt power plant at Al Hamra 2,” says
N Zakkir Hussain, Advisor, Power and Water
Projects, Government of Ras al Khaimah,
RAK Investment Authority.
While FEWA in RAK has a 550 megawatt
INDUSTRIOUS RAK
Benchmarking Success
Creating world class ceramics, sanitary ware, faucets and porcelain,
the RAK Ceramics group has several success stories
But Naturelle(y)!
Naturelle LLC, part of Dabur International, (a subsidiary of Dabur India Limited,
India’s fourth largest FMCG Company) brings the natural health of beauty secrets
to Ras Al Khaimah
By Manju Ramanan
the efficiency and economy of scale. We
wanted to construct an efficient, Regulatory
& cGMP compliant factory which would
cater to our growing markets for the next
five years and beyond. And between Dubai
We have
have stringent
stringent Investment Park and RAKIA free zone, we
measures
measures when when chose the latter because the atmosphere
here was cooperative and conducive. We
it comes
comes to to got excellent support and the project work
has been really fast. When we look back,
maintaining
maintaining hygienehygiene we know that we took the right decision,”
A Subba Rao since it
it isis aa personal
personal he states.
28
We are handed some easy-to-wear
factory gear as we are taken on a care products
products
The foundation stone for Naturelle was
laid by Dr. Khater Massaad, CEO RAKIA on
guided tour to the Naturelle factory at RAK.
This is after Factory Manager, A Subba Rao,
factory
factory 26th June 2007 and the actual construction
started on July 15th, the same year and by
has shown us a blue print of the unit that is July 2008 production had already begun
well planned and extremely well organised markets, South-East Asia, the US, UK and
so as to maximise total functionality. Europe markets, Dabur has manufacturing Dabur Naturelle factory
The Dabur Naturelle factory produces units in Egypt as well as Nigeria to cover
shampoos, hair oils, hair care products as major countries in Africa.
well as toothpastes. Rao, who has established the RAK
Naturelle has an estimated investment factory as Project Manager, explains the
of about 8-10 million dollars and is presence of Dabur in the UAE and then at
a subsidiary of Dabur International RAK. “We started off in UAE in 1992 and in
Ltd. Naturelle at RAK is Dabur’s third 1999 we took over Weikfield’s international
manufacturing facility in the UAE with the business. Over the years the business has
other two located in Jebel Ali and Sharjah. been growing and we were on the look
While the new unit will cater to the GCC out for a large scale factory operation with
Recently, the Ministry of Health, UAE, has recognised Ayurveda as a
complementary (alternate) system of medicine. Dabur being a pioneer
and market leader in India for Ayurveda and herbal remedies, has a
great potential in this field. The management of Dabur International is
evaluating the opportunities to serve the regional market. Dabur is already
established in the fields of herbal based oils and personal care products, in
the MENA region and have presence in food, digestives and drinks.
Transporting Intelligence
Ashok Leyland to roll out 2000 buses every year in RAK
PET Project
JBF RAK is linked to the essentials industry that has a long life
Grit of Steel
The rebar steel market for 2009 is estimated
to be around 2.5 million tonnes
The Middle East Trader’s Group, which has been in the business of steel for
the past 24 years with their first plant in Oman joined hands with Rakia to
create RAK Steel in 2008 to produce deformed steel reinforcement bars.
According to the Gulf Organisation for Industrial Consulting (GOIC), UAE
would use 44- 66 million tone of rebar products over the next 15 years.
Ras Al Khaimah Today spoke to Ajay Aggarwal, CEO RAK Steel.
H
ow big is the rebar steel market in the UAE is and how
Ajay Aggarwal
much does RAK Steel contribute to it?
During 2008, the UAE market for rebars was around five For 2009, the demand for deformed steel reinforcement bars is
million tonnes. 2009 is estimated to be around 2.5 million tonnes. estimated to be around 2.5 to three million tonnes.
RAK Steel’s current market share is 10 per cent in the first year and is
estimated to go up to 20 per cent by 2010. Are there any locational as well as cost advantages of setting up
base in RAK? What are they?
Tell us about your RAK plant and its capacity? Due to the enlightened policies of Sheikh Saud Bin Saqr Al
RAK Steel is a joint venture of Ras Al Khaimah Investment Authority Qasimi, it is relatively easy to set up business in RAK. Other things
and the outcome of the vision of HH Sheikh Saud bin Saqr Al Qasimi, like availability of finance, human resources, technology follow
Crown Prince and Deputy Ruler of Ras Al Khaimah. It commenced the same efficiency. RAK Steel was set up in 16 months from
production in Jan 2008. The plant capacity is 500,000 tonnes per concept to execution including 13 months that was devoted to
year. It is a modern substantially automated and environment construction. The Al Ghail industrial area is located equidistant to
35
friendly plant. It is also the second largest production facility for important and emerging markets of RAK, Sharjah, Ajman, Dubai,
rebars in UAE, set up with an investment of around $ 50 million. and Fujairah. Therefore, logistics are extremely efficient.
With the current slowdown in real estate projects, has the steel What are your future plans at expansion?
industry been affected? We plan to expand our rolling capacity to 750,000 m per year and
Real estate is the main driver for steel consumption in the UAE. to establish a steel melt shop with an investment of $ 150 million.
Therefore, with the slowdown in projects, steel industry is affected.
Which are the countries you export steel to? Do you see the UAE RAK Steel was recently awarded the highly esteemed
achieve self sufficiency in steel? CARES Certificate of Approval. The Certification Authority
RAK Steel has exported to Oman, Saudi Arabia, and Iran. For for Reinforcing Steel based in UK is an impressive
construction steel UAE will soon be self sufficient as many projects accreditation recognized all over the world. RAK received
are on the anvil. the award for 2 grades BS4449 2005, B500B and 2nd grade
is BS4449 1997, Grade 460B for sizes 10-32 millimetres.
What is the demand for deformed steel reinforcement bars in the UAE?
INDUSTRIOUS RAK
in his own way. Right from colour coding to the GCC, India, Australia, Africa but the core
to landscaping, office décor, work spaces et clientele is from the Middle East.
al, it really is the MD’s vision all the way. Of Is it feasible to ship glass to countries that
course, some basics of design have to be are not located nearby? “Yes of course, our con-
maintained. tainers go all the way to Australia too,” he adds.
The company also maintains high stand- And he hopes that RAK port would soon begin
ards of self-awareness and consultation. “We operations since the cost of inland transport
have an open door policy here. Anyone with could be saved. The glass is shipped to other
a work or related problem, can walk in and countries through the Jebel Ali port right now.
discuss it with us,” he adds. Guardian Industries began as the Guardian Glass Company
No wonder, it is the largest manufac- in 1932 making windshields for the automotive industry
ture of float glass, mirrors and fabricated and later moved on with the float glass business. It is one
glass products in the world. Guardian RAK of the world’s largest manufacturers of float glass and
produces 700 tons of glass per day, used in fabricated glass products and manufactures and supplies
construction and automotive applications. the automotive industry with a variety of exterior products,
GS Raju, General Manager, Guardian Zoujaj The facility employs nearly 300 people and is a significant player in the building materials distribution
international Float Glass Co LLC has generated approximately 1,000 ad- business and is the world’s largest producer of mirrors.
36
Guardian Zoujaj international Float Glass Co shall produce 50,000 tons /year,” adds Raju. “Recruit the right
“Recruit right
LLC, “Guardian RAK” that produces glass for With an environmental policy back
construction and automotive applications, in 1993 that has full compliance with all people and let them
people them do
do
has been part of the company for the past relevant environmental laws and regula- their jobs”
their job”
15 years. Because its value based philoso- tions; Guardian products reduce the harmful
phy was extremely compatible to his own effects man can have on the planet. The William Davidson
set of rules about work ethics. “Arrogance, plant produces high-performance coated President Guardian Glass
irresponsibility and self pride are misfits with glass products, including SunGuard, Guard-
Guardian and we recruit people who make ian’s line of advanced architectural glass,
things happen. We base our ideology on following installation of a high-tech coating
values like discipline, integrity, honesty and machine. “Our main objective for 2009 is to
compatibility,” he says. launch our expansion coater, get it out in
Each unit of Guardian (they have 55), the market,” he adds. The coater is aesthetic
has its own culture. Whenever a new plant and though expensive than ordinary glass,
is built the organisation identifies the MD can save a lot of energy and is a solar per-
and gives him the levy to design the space formance glass,” he states. His clients belong
PANORAMA
Desert Paraphernalia
Camel races and horse safaris are fun, so are colourful animal accessories !
37
INDUSTRIOUS RAK
Touch of glass
The use of glass in tableware is cultural to the UAE
Founded
Founded in
in the
the French
French town
townofofArques
Arquesinin
1825,
1825, ARC
ARC International
International has
hasbeen
beenowned
owned
by
bythe
the Durand
Durand family since
since 1916
1916
infrastructure already and built a new Do they do customised table ware or
factory,” he states. take specific orders from a chosen few. “No,
Are there any locational advantages of we cannot, since we are a big factory and
being in RAK? “From a production point of cannot cater to small orders,” he states.
view, from energy and labour costs RAK The group caters to consumer channels
is the perfect location for us. We use this that take their products to supermarkets
facility to supply to the markets in India, like Carrefour and Lulu, to restaurants and
People in this region prefer their sulaimanis
in glass since it showcases the colour of the
drink,” he says. Of course one cannot miss Bart Muller, CEO of the International Division of ARC International worked
the comfort of sipping a bubbly or a fizzy with Phillips before he took over the RAK branch. While he has been with
drink out of a glass. Glass pervades our life
and our culinary habits so much that it is
this company for two years and lead ARC in Asia, India, Africa and the
usually difficult to imagine hotels or homes Middle East, a major part of his previous job had an uncanny association
without glasses for various occasions. with glass and light.“I was with Phillips for 15 years in Germany and
So, are the glass designs, region specific?
Paris is where Arc International’s design
Austria in guess what? The lighting section,” he states. Luminarc’s tagline
intelligence is located and that office happens to be ‘illuminating your table.’
decides on the specific designs for the
Middle East. “Colours are an expression of a
culture and this market has a penchant of
colour,” he adds. since the earth will take it back. It needs a current drop in sales since consumers are
Is there any raw material sourced less energy to produce and is friendlier holding back at adding that extra tableware
locally? “Sand is an integral part of the glass than plastic or any other material. In fact, in set given the current situation. But we shall
industry but no, we cannot use the sand Europe, we have started a campaign for the be building a new furnace that will double
of this region. It is sourced from Jordan eco friendly nature of Arc,” he adds. the current capacity of production,” he adds.
and Egypt. The rest of the raw material, What about expansion? “There has been
we produce ourselves since quality levels
have to be maintained,” he adds. Luminarc
is slowly getting into tableware decoration
as well with vases, jugs and food related
tableware.
Muller states that glass does not cause
much harm to the environment. “Glass is
organic. It doesn’t add to ecological waste
39
INDUSTRIOUS RAK
Enterprising RAK
RAK Offshore is an entrepreneur’s paradise
STAR
XANADU
The emirate is slowly becoming the new celebrity hub
A Bollywood superstar’s first real estate project, a world renowned architect
waiting to build his dream academy and an international tennis sensation
who will coach students at his own island tennis resort – Ras Al Khaimah
has turned its sights towards the world of glitz and glamour. And there is no
looking back.
The
The project
project isis scheduled
scheduledtotosee
seecompletion
completion in in
2012
2012 and shall
shall become
becomepart
partofofthe
thelarger,
larger,high
high
quality
quality living
living environment
environmentofofDanaDanaIsland
Islandwhich
which
will
will eventually houseseveral
eventually house severalworld
worldclass
classhotels,
hotels,
aa shopping centre
centreand andcommercial
commercialcomplexes
complexes
spread across 6.3
spread across 6.3million
millionsqsqftft
World renowned celebrity
Tony Ashai Design Academy architect Tony Ashai founded
his Los Angeles-based
T
ony Ashai’s upcoming Design design firm Ashai Design
academy at RAK will be partnered Corporation with his brother,
with RAK Ed. “The academy is my Arthur Ashai, to provide
dream and His highness Sheikh Saud Bin clients with exceptional
Saqr al Qassimi has been very encouraging creativity, design sense and
about it. He even took me in his helicopter style. Over the years, Ashai
to see his Emirate. He is extremely Design has grown into one
foresighted and enterprising,” states of Southern California’s
Ashai. He feels that the academy shall prominent architectural
devote itself to design since he feels that firms for luxury estates and
there is a serious dearth or deficiency in villas and encompasses
design education in the world. “It will be of master planning, interiors
international standards and the curriculum and landscape design
is being designed right now. To let you in internationally. Several
to some ideas, it shall have a panel of world Hollywood and Bollywood
renowned experts design its curriculum. stars and artists are his
For instance, I am planning to rope in the clients. Some of his prestigious
likes of pianist David Benva,” he adds. Ashai projects have been master
Tony Ashai
already has designed the Santorini project planning for 5 world islands
on the Al Marjan islands. a public square in a beach. Ashai believes in Dubai, Dubai Lifestyle City
With a passion for public squares and that spaces can make you happy as well and Tiger Woods villas.
watching human behavior. Ashai’s own as sad. “Quite like music that can make you
academy is sure to reflect his approach morose or elated, spaces too generate that want to continue and further their art but
to design. “I believe that Italy is the seat energy about them. They can make you feel cannot, due to lack of funds or support. The
of architecture and public squares in Italy bigger or smaller, claustrophobic or open. Ashai Foundation aims to support them,”
hence have been my topic of research and Which is why, space planning is extremely he states. And will his celebrity clientele
interest. I noticed that some squares were important. People are happier in well- involve themselves in the process. “For sure.
hubs of activity and some weren’t. So, I planned spaces,” he states. Many of my celebrity friends are charitable
sought out to seek why and came up with Ashai is also gathering funds in the UAE and want to make sure that the cause they
a list of things. When I build my structures, I for the Ashai Foundation that will raise donate for is a noble one and something
keep this in mind for sure,” he adds. The SRK money for scholarships for ‘starving artists’ that is authentic too. So, some of them will
Boulevard too is a contemporary version of worldwide. “Over the world, a lot of artists surely be a part of it,” he adds.
44
The
The academy
academy will
will
be
beofofinternational
international
standards
standards and
and
prominent
prominent artists,
artists,
musicians
musicians and
and
designers
designers will
will create
create
its
itscurriculum
curriculum
Shaped
Shaped like a turtle,
turtle, the
theresort
resortand
and
Boris Becker Beach Resort and Academy
academy
academy is valued
valued at
at Dh3
Dh3billion
billionand
and
International
tennis sensation Boris Becker, who is
includes premier
includes premier holiday
holidayhomes
homesandand
turning co-investor and partner with ACI 10,000 residences
10,000 residences
45
Real Estate is coming up with the Boris
Becker Beach Resort and Tennis Academy Aimed at global investors in the top end An aerial view of the massive project tells
at the Al Marjan Islands, a 20 hectare master holiday homes segment, the place will offer the story of the sea turtle noted in folklore
development that shall have more than a buy-to-use and lease option and will be for its longevity and resilience, nestling
10, 0000 residences. Shaped like a turtle, powered in part by solar energy. Becker is peacefully off the RAK island shores. Using
the resort and academy is valued at Dh3 50 per cent partner and will co manage the latest in membrane design, the academy
billion and includes premier holiday homes, the project assisted by long time friend and will be housed within what would be the
a world class luxury resort, spa facilities and fellow German Davis cup team partner Eric ‘shell’ of the turtle. Robin Lehmann, MD of
a five star hotel along with a world class Jelen. Becker will also offer personal training ACI Real Estate states that the design of the
tennis academy. Strategically located at sessions to a select few and handpicked project is inspired by RAK’s natural landscape
the entrance of the Al Marjan Islands, the from across the globe to ensure the ‘Becker as a marine community. Achim Bullinger, CEO
resort and academy sprawls over 2.5 million way’ is well observed and young talent Middle East Vision, the developer states that
sq ft land and offers a rare dual ocean carefully groomed. The Academy will the project has been planned to integrate
front advantage, with the estate stretching feature six tennis courts with rebound-ace the different needs of holiday makers and
from one end of the isle’s shore to another. surfaces. long term residents.
REAL ESTATE
W
hat is the profile of your How has RAK Properties worked out its fund operations for the intermediate term
investor? way through the current credit crunch? and has not yet been required to raise
Traditionally investors can be RAK Properties has no debt and, as per debt financing.
broken down into 3 broad categories: 1. its publicly released audited financial With this correction happening, we are
The speculator – who never intends on statements, has approximately Dh700 still on the ground, executing our plans as
46 staying on or holding on to the property million of cash-on-hand. Therefore, well as hunting for future opportunities.
for a longer period. This type usually resells although the credit crunch is adversely The market is filled with developers (big
/ flips the property before completion. 2. affecting both local individuals and and small) and we believe this crunch will
The long term Investor plans to hold on businesses, it is important to note that filter out those who can really survive.
to the property with the view of capital
growth and rental returns after completion
of the project. 3. The end buyer who buys
property for personal use. Even though RAK
RAK Properties
Properties has
has no
no debt
debtand,
and,asasper
per
we have no empirical evidence here of
the vast majority of our buyers linked to its
its publicly
publicly released
released audited
auditedfinancial
financial
categories 2 and 3, end buyers would be statements,
statements, has approximately
approximatelyDh700m
Dh700m
the vast majority of middle class. They
need a property that is completed to allow of
of cash
cash in
in hand
them to move in or use immediately along
with finance suited to their needs.
What has been the response from buyers
in the current scenario?
We believe that the slowdown in real
estate market is not only inevitable but
necessary to ensure the sustainability of
the market. Buyers at this temporary
stage are a bit nervous, with
expectations that prices will go down. It
is not just a matter of liquidity but more
importantly trust and faith which needs
to be restored.
Keen on Development
Rakeen creating iconic projects
Ras Al Khaimah’s private joint stock company, Rakeen Development, is keen to
enhance the emirate’s natural wealth of the deserts, seas and the mountains
through various developmental projects. Architecturally unique and set to
be landmarks for the emirate, the projects include Al Marjan Island, Bab Al
Bahr and Banyan Tree Resort. Reiterating HH Sheikh Saud bin Saqr Al Qassimi,
Crown Prince and Deputy Ruler of Ras Al Khaimah’s vision on creating favorable
Bab Al Bahr
business, work and living conditions – in short sustainable growth - Rakeen has
more than 20 projects in all – inside RAK and internationally in Georgia, Iran,
Congo, Kyrgyzstan, India, Bangladesh, Bulgaria, Egypt, Lebanon, Syria, Jordan,
Tanzania, etc. These projects comprise building projects as well as land banks.
Resort
The resort destination on the
entrance of Al Marjan Island
– Bab Al Bahr - will create the ideal home
spoilt for choice with a 360 degree
sea view and majestic landscaping
that includes exotic gardens, open
that offers 832 freehold apartments in 6 private beach fronts and themed
buildings, a hotel of international standard, swimming-pools. The ownership of
retail and office space in a cosmopolitan office space will be under the free
setting. Residents at Bab Al Bahr will be zone trade license conditions, while
Al Marjan Islands
The first man-made island project to be developed in RAK, the
Al Marjan Island, consists of a cluster of a peninsula and 4
coral-shaped islands, which extends over 2.7 million m2 of reclaimed
land, reaching 4.5km into the sea. It is designed to become a haven of
luxurious living and a world class leisure destination that will comprise
of waterfront homes, hotels, resorts, leisure facilities and commercial
areas. While creating the island, Rakeen has not resorted to ‘hostile
dredging’ but used surface fill with coarse earth material. Over two
Al Marjan Islands
Banyan Tree
Resort
Another very special and unique
development by Rakeen
is Banyan Tree Al Wadi, an exclusive Arabian Desert
resort with 31 luxury tented pool villas and 70 block
pool villas. One million m2 desert in its pure form
will provide the real orient adventure experience.
A diverse range of outdoor attractions like camel &
horse stations and a falcon center will captivate the
visitors on a journey through pristine Arabic cultural
heritage and traditions. For indulgence in relaxation
and wellness treatments, Banyan Tree Resort will
offer an unrivaled royal spa complex with a yoga &
hydrotherapy center and health club. Fully equipped
conference & seminar facilities and sumptuous dining
outlets complement this desert paradise. Banyan Tree
Resort is the perfect getaway for peaceful, inspiring
tranquility in a romantic oasis combining surpassing
luxury and amenities with a breathtaking surrounding
of pure nature. Banyan Tree Resort Al Wadi is due to
open in summer 2009.
49
Ecology in Practice
With solar lighting systems and rainwater harvesting RAK Uniestate strikes an
ecological chord . Alexandra Andres, Manager, Marketing and Sales, Uniestate, RAK,
spoke to Ras Al Khaimah Today
50
vision. This approach takes us beyond prosperous future that could carry Ras Al external factors like the financing situation
the developer status to being master Khaimah safely through tumultuous times. that might slow down developments or
developers on some of our projects as As developers, we are grateful for this falling prices in neighbouring emirates,
we conceptualise first and then go into long-term vision and the support it brings but especially distress sales that give a
a project, handling all the phases in to realise our own goals. negative image of the market in general.
between from the layouts to the finishing. Sentiment is the key issue at the moment
The purpose is to ensure the end-user’s Do you see a slump in the current mar- and news about sales happening at
benefits. This orientation, to offer valuable ket? How are you combating it? much lower than market prices tend to
packages to end users and investors alike, There is no denial that, with the current make investors nervous about the trend.
brings us to the economical location worldwide economic down-turn, the It is vital to see that these exceptional
of our projects, as an extra benefit. To real estate market has become slower. prices are single cases and that sooner
achieve this extra benefit for our clients, Nonetheless, RAK is a different story than or later they will disappear. To us as a
we tie up with partners who can offer an other emirates and though it is not left developer, it is important that, regardless,
economical platform. unscathed, no comparison or generality we are delivering, constructing and
Ambience is another major USP can be made. RAK has its own economy even launching new projects like Yasmin
with our projects being located on and its growth relies on different factors Residency in Bulgaria. Real Estate is a
the outskirts of the town. In gated such as commercial activity, tourism and secure medium to longterm investment
communities with lush landscaping in population growth. For the real estate and since our projects are targeting
beautiful natural surroundings, we focus sector, this means less speculators and end-users and longterm investors we
on the quality of life attractive to families more genuine demand. The population are confident of our future and we will
with children too. For those favouring has been growing constantly since five continue to grow with our clientele.
business hubs, we located Yasmin Tower years to reach 250,000 inhabitants today.
and Orchid Tower in the economical The expected population size by 2020 What are your new projects?
district of RAK in the vicinity of the is 750,000. Currently, despite numerous Value for money is what we are offering,
Economic Department, and the Exhibition housing units already being delivered, so for our projects, we are mainly looking
Centre, to name a few. there is an expected shortage of 20,000 at emerging markets where there is a
housing units with growing tendency high potential for growth. Under way we
What is the profile of your investor? reflecting population growth. have projects in Ras Al Khaimah, Bulgaria,
The majority of our investors are end- The tourism sector is also on the Ethiopia and Jordan namely Orchid Tower,
users and longterm investors with a small upside with five hotels to be delivered this Yasmin Village - The Villas, Yasmin Town
amount of speculators. They are from year, like Banyan Tree, adding 500 rooms and Yasmin Residency to be launched in
multicultural societies like GCC, other Arab for the blooming tourism industry. March.
countries, Europe, Asia, Russia and Iran. The influence of the crisis lies more on
Curbing
tobacco use
RAK College of Dental Sciences
hosted a one-day symposium
on ‘Tobacco and Oral Cancer.’ It was
organised in collaboration with
International Medical Sciences Academy
(IMSA) and UAE Association for Dental
Education and Research (UAEADER).
H.H. Sheikh Saud and Chancellor of RAK George Mason University students
Medical and Health Sciences University, GMU- RAK, established in 2005 under the initiative of Ras Al Khaimah Education
inaugurated the International Medical Company is the first full branch campus of an American university in the UAE and
Sciences Academy Conference, 2008 and currently offers six undergraduate degree programmes. ‘Instead of just being a teaching
the symposium that targeted medical, institution, we want faculty who are doing research that relates to the public and private
dental practitioners and health care sector. In this context we are going to select some areas to do research, like public policy
workers in the UAE. International and local or science and technology, that has relevance to the country and the society,” President
speakers from UK, India, Pakistan and UAE of GMU, Alan Merten stated. In addition to its focus on bachelor’s,
participated in the event. master’s and Ph.D programmes, GMU- RAK is planning to get deeply
involved in the area of continuing education.
AK
of R
52
iversity
ld
tura
rich na
The
Enviro-Spellathon
The Environment Protection and Development Authority,
one of the partners backing ‘Enviro-Spellathon’ - a
highly successful schools environmental education programme,
of the rich natural habitat of the UAE as well as local and global
conservation issues. Dr. Nejib Zaafrani, Managing Director for
Shell Abu Dhabi one of the sponsors said: “The message that the
has been launched for the academic year 2008-2009 in schools Enviro-Spellathon programme delivers is very simple, yet very
across five emirates in the UAE including RAK. The programme, powerful: ‘our environment is important to all of us’. Imbedding
now in its eighth year, introduces an exciting new ‘Interactive environmental awareness into the minds and souls of our youth
Enviro-Spellathon’ for the first time, as an additional online is of extreme significance, not only to us as parents and teachers,
option for teachers, parents and pupils to enjoy. The aim of the but also to the future generations, who will face even bigger
programme is to increase children’s knowledge and awareness environmental challenges in the future.’
PANORAMA
54
55
EDUCATION
Sculpting Excellence
Dr Gurumadhava Rao,Vice Chancellor of RAKMHSU, is
resolved to create quality health care professionals for
the UAE and the world outside
“All
“All of
of us need aa caring
caringand
andcompassionate,
compassionate,
doctor
doctor who understands
understandsour ourproblem,
problem,
diagnoses
diagnoses our illness
illness and
andprovides
providesusussuitable
suitable
medical
medical treatment”
treatment”
Dr Gurumadhava Rao, Vice Chancellor,
RAK MHSU
and compassionate, understands your and honesty and expect that from my
56
of 10.2 acres and is well landscaped. The
University building extends to 60,000 sq
ft and the total built up area extends to
250,000 sq ft. It is a G + 3 floor structure
with all facilities that include medical,
nursing and pharmacy colleges. It has 10
lecture halls, around 10 labs, including the
clinical skills lab, rooms for small group
discussions, a very big library containing
5000 books and 1000 online journals. The
University also has a sprawling auditorium
that has 650 seating capacity.
“We have strength of 230 students
across 30 nationalities in our five
programmes that include Medical, Dental,
Pharmacy and Nursing. In Nursing, we staff members,” he adds. discussing, tolerate other’s mistakes and
have the BSc programme as well as the The curriculum encourages problem develop a good team spirit,” he adds. The
Bridge programme where diploma holders solving. There are sessions where students faculty also undergoes teacher training
in Nursing can upgrade their diplomas to are split up into groups of 8-10 and programmes. The University conducts
degrees. Our staff consists of 103 faculties given a problem to solve. The teacher is Institutional Research Surveys about
out of which 60 are full time lecturers and the facilitator who guides the students. performance of the faculty and regular
professors. We also have 35 non-teaching Through this exercise, students gets student assessment too.
HEALTH
Superior Healthcare
Saqr Hospital
With a well endowed
landscape, open spaces
and fresh air, RAK is the
perfect centre for major
hospitals.
Prince and Deputy Ruler of Ras Al Khaimah
and the Dubai-based ETA Star Healthcare. A
sprawling complex with a built-up area of
Leisure Destination
Fill your bags with a scintillating list of goodies from the newly
opened Al Hamra Mall
Captivating
architecture, an array of international
Village, the mall complements the overall
ambience of the surroundings and blends
into it subtly. The mall’s exterior glass walls
retail outlets, a melange of stores and that begin right up from the ground, add
good joints plus a strategic location a dash of modernity to the mall. Also the
to attract locals and expatriates to the exterior colours depict desert tones that
region, the opening of the Al Hamra are quite unique to the natural hues of
Mall has been long awaited. Dr Khater RAK landscape. Put together, the mall, with
Massaad, Chairman of RAK Real Estate, all its aesthetic qualities is well suited to
developer of the Mall says, “We are very the everyday shopping and recreational
excited about Al Hamra Mall which will needs of people of the UAE. It has a central
be added to the collection of family location too. It is strategically located in the
destinations in Ras Al Khaimah.” Al Jazeera Al Hamra area that is central to
The mall which is located in Al the major developments in Ras al Khaimah.
Hamra Village opposite RAK Ceramics Easily accessible from Dubai since the drive
boasts 38,000 sq meters of prime retail from the Emirates road takes about 45
Firoz Majid
spaces. “As a major attraction for the minutes, the mall has already seen an influx
European tourists frequenting RAK, Firoz A. Majid, Mall Manager, Al Hamra
we wanted to capture the drama and Mall speaks to RAK Today
romance of a Middle Eastern Bazaar What are the unique features of the
with rich details, colourful lanterns, Al Hamra mall in terms of location,
60 glimmering mosaic tiles, fountains but architecture and design?
with contemporary twist” says Medardo The mall is a fine blend of Arabic heritage
Cadiz, CEO of Cadiz International that architecture and contemporary design.
has designed the mall. Quite like its precincts, the Al Hamra
As
As aa major
major attraction
attractionfor
forthe
theEuropean
Europeantourists
tourists
frequenting
frequenting RAK,
RAK, wewe wanted
wantedtotocapture
capturethe
thedrama
drama
and
and romance
romance ofof aa Middle
MiddleEastern
EasternBazaar
Bazaarwith
withrich
rich
details,
details, colourful
colourful lanterns,
lanterns,glimmering
glimmeringmosaic
mosaictiles,
tiles,
fountains but with
fountains with contemporary
contemporarytwist
twis
ItIt isis strategically
strategically located
locatedininthe
the
Al Jazeera
Al Jazeera Al Hamra
Hamra area
areathat
thatisis
central to the major
central major developments
developments
in Ras
in Ras al Khaimah
Khaimah
of visitors from other emirates.
Also, if you happen to come from the
Umm Al Qwain road to RAK, the Al Hamra shopping complex, which comprises of What about infrastructure around the mall
mall is the first mall to greet you. organized staff, staff from the management and parking?
to maintenance levels, all of who are The mall is futuristic in every sense of the
How big is the mall and what is the dedicated to cater to the services of our term and as of now parking is available for
strength of your staff? increasing clientele. approximately 1000 cars. Al Hamra Mall is
The mall boasts 38,000 sq meters of The mall also has a food court with a part of Al Hamra Village development, which
prime retail spaces that houses the fantastic array of well known brands. comprises of townhouses duplexes, beach
Spinneys, Guess, Esprit, Adidas and other areas, a beautiful marina, an international
international brands. It is a two storeyed What is your client profile? 18 hole championship Golf Course and 2
While malls usually address a large variety Hotels, so it has excellent infrastructure. For a
of people, at the Al Hamra mall, we are lot of people who live in the Al Hamra Village
targeting the middle and higher end villas and residents, this is a 2nd home to
clientele. them.
61
What are the brands that will be part of How are you planning to promote the mall
the mall? in the various emirates?
We have a range of clientele ranging from The mall shall be promoted through various
Starbucks, Springfield, Giordano, Guess, popular print media, radio and magazines
Espirit, Spinneys, Burger King, Costa, G and outdoor media as well. Al Hamra Mall
2000, Bossini, Mothercare, Claires, Ajmal, offers an ambience that a visitor can shop
Fono, Betterlife, Adidas to name a few. The in peace and tranquillity. It has the right
mall also has a food court with a variety touch of sophistication and class. Our malls
of cuisine such as Burger King, London corridors are grandly built and aptly lit
Fish n’ Chips, Mary Brown, NY Fries, Rupee up. The entire feel is very welcoming. The
Room, Burger King et al. Al Hamra also vibrant hued dome area that is sprawling
offers Starbucks, Costa and Mug and Beans and covered with stain glass will be a centre
Coffee Shops of a lot of activities of the future.
PANORAMA
A Heritage of Pearls
Nearly every roundabout in Ras al Khaimah depicts heritage aspects of the emirate.
The Pearl roundabout is a reminder of the UAE’s rich pearl diving and pearl trading history. The RAK
museum as well as museums of personal collectors are filled with priceless memorabilia that depict
aspects of pearl trading and pearl fishing from the times of yore. RAK was an important centre for the
global pearl trade till the 20th Century.
62
SHOPPING
Back
to the
Benoy Kurien, Mall Manager, Manar Mall
Future
Aesthetic design, apt location, sprawling spaces and exciting
brands make Manar Mall a delightful landmark
64
“In 1998, when I came here, the sea was being filled and the mall’s ground work
hadn’t started. The etisalat building and the bridge was there and the Hilton
hotel wasn’t occupied though it was ready. We had our office in the Iran Insurance
building and we moved to the site in 1999. In September 2000, the mall opened
Carrefour and in May 2001, it opened completely,” says Benoy Kurien, Mall Manager at
Manar Mall who has been with the group for a decade.
The Crescent shaped mall that reflects the sun, sand and water is an early initiative of
HH Sheikh Saud and is extremely futuristic. “When it was built, the car park could hold
2200 cars. People joked that there were not that many number of cars in RAK but that
was an international standard and we stuck to it. Today with the increasing number of
clientele patenting the mall, as part of our expansion, we are building several levels of
car parks,” states Benoy. With corridors as wide as 13 metres, a panoramic promenade,
lots of skylight and every outlet visible from the centre of the mall, the structure em-
braces design, aesthetics and functionality at its best.
Intima card launched
His Highness Sheikh Mohammed Bin Saud Bin Saqr Al Qasimi (Right) and Mohammad Sultan Al-Qadi,
Manar Mall Chairman (Left) at the Intima award launch
Manar Mall recently launched its smart card based loyalty programme Intima, to ensure
that every customer gets full value for every dirham they spend in Manar Mall. You
could fill the enrolment form and submit it to the customer service counter or to the management
office or select partner outlets with a minimal enrolment fee and the card will be activated. The ready-
to use Intima card will be mailed to you within 24 hours. Simply shop at a partner outlet in the mall
and present your Intima card when you pay. They will reward your card with Manar Dirhams on your
card according to your purchase amount and the percentage stated in the loyalty programme guide.
One Manar Dirhams is equal to one UAE Dirham of additional shopping.
65
Envisioning RAK
PANORAMA
67
Bin Majid Hotel
HOSPITALITY
Desert Enclave
It is a tad uncommon to see people setting their professional goals in their early teens.
Pascal Eppink, General Manager of the Banyan Tree resorts at RAK was sure that the
hospitality industry was his forte when he was but 12- 13 years of age. “I used to get a
good feeling when I walked hotel corridors as a child and knew that’s where I wanted
to be,” says this Hollander.Three and a half years with the Banyan Tree group, Eppink
was in the Phuket office before his foray into Ras Al Khaimah, though he has been in
this region for six years with other groups. He spoke to RAK Today about the new desert
resort slated to open by Ramadan this year.
Pascal Eppink, General Manager,
Banyan Tree RAK
Tell us about the features of the upcoming How different would the resort be
landform of the surrounding environment). compared to other resorts in the region?
Banyan Tree desert resort?
The architecture emulates traditional RAK Banyan Tree has a unique integrated
Banyan Tree Al Wadi is the first integrated architecture and Arabic forms. Even the business model with full time design
luxury desert resort in the emirate that paint we have chosen for the resort is the and project management team. A team
offers all pool villas (including tented colour of the sand in the region. of specialist officers drawn from existing
68 villas), hydrotherapy spa treatments, beach Banyan Tree takes it brand name from hotels purely support its pre –openings as
club, adventures and activities amidst the tropical banyan tree known for its a centralised global marketing team. This
the spectacular Al Hajjar mountains. The strong and graceful image. The broad and enables the group to express the brand at
resort offers the beauty of the sprawling leafy foliage of the banyan tree evoked the every level of operations and throughout
desert which also features a 100 hectare image of shelter and retreat in a lush Asian the business model while adopting a
nature reserve and guests can indulge in rainforest. It has been a symbol of sanctuary holistic approach to innovation – from
pampering spa treatments at the award under which one finds peace of mind and physical product to guest experience. It
winning Banyan Tree Spa. internal harmony – the same elements allows innovation or new hotels to be
What are the architectural and retail upon which its hotels and resorts have rolled out faster than competition and
specifications of the project? flourished. enhance negotiating leverage with global
The resort follows a low key architectural What are the transport facilities to and fro wholesalers and business partners. Banyan
style to seem seamless with its natural the resort? Tree has also pioneered the tropical garden
settings (desert and natural colours, low We have facilities of a car, four wheel drive spa and pool villa concepts that come to
buildings forms and massing, placement a buggy within the resort grounds and define the tropical resort experience that
of facilities to merge with the natural camels as well as horses around the site. is proliferated in many resorts around the
world.
What would be the sightseeing, adventure
tourism packages you would offer to
promote tourism in the region?
We will be developing activities that
are inspired by and/would accentuate our
guest’s experience at RAK. We are talking to
camel farms in the region that would help
arrange camel rides to the tourists. We are
also negotiating a large horse stable next
to the resort to serve the local community
because horse riding in the desert is a
beautiful experience.
How many restaurants would the resort
have and what kind of food would they
serve?
We shall offer the Saffron Asian Fusion
culinary delights. Apart from our other
facilities, we have planned an intimate
desert dining experience that would have
features such as towers, platforms, deserts,
excursions as well as Bedouin dining – that This
We adhere
enablestothe EIAgroup
requirements
to express
would be intimate, romantic and exotic. the
- that
brand
is not
attoevery
bringlevel
in foreign
of opera-
What are your efforts to preserve the flora
and fauna of the region? Which are the flora and
tions and fauna. The designing
throughout of
the business
animals that would be part of the reserve?
We give stringent importance and adhere
model
the resort
whileis done
adopting
with anature
holistic
andap-
to EIA requirements – that is, not to bring proach
natural toconditions.
innovation We’ll
– from
protect
physi-
in foreign flora and fauna. The entire
designing of the resort will be done with
cal
the product
endangered
to guest
Gaff experience
trees
nature and natural conditions. We shall
enhance the landscape with species What are the future projects of Banyan have two in Abu Dhabi, three in Dubai,
endemic to the environment and shall be Tree in RAK as well as the other emirates two in Oman, one in Fujairah and one more
replacing the damaged Gaff trees – that are of the UAE? in RAK. They are named Banyan Tree Al
the national trees of the UAE. We shall also Currently we have one Banyan Tree resort Gurm and Angsana Abu Dhabi, Banyan Tree
69
be planting more Gaff trees and enhance in Bahrain and a city suites project in Dubai Meydan in Dubai, Banyan tree Al Sahab/
the environment. We shall have a falcon that is slated for full completion this year. Saraya islands in RAK, Banyan Tree Sifa
rehabilitation centre for hurt falcons and As for upcoming projects, we currently and Angsana Sifa in Oman, Banyan Tree
a snake specialist who will educate guests Marrakech in Morocco, Angsana Dead Sea
about the snakes in this region. in Jordan, Angsana Fujairah.
How have you involved locals in the
venture? Which are the countries you are targeting
We will be employing a significant in terms of tourists?
percentage of our associates from the local The primary market would come from
community and in turn invest in training the GCC, while other key markets include
them on a continual basis to provide them European ones from UK, Germany, France
with the necessary skills. In doing so, we and Russia.
hope to inculcate a Banyan Tree service
culture and corporate identity across all our
associates.
HOSPITALITY
Hotels, RAK states that the hotel leadership of Dr Khater Masaad. In fact, you
doesn’t target tourists as much as could see his mobile number in various
businessmen. “Its design is based offices with a note that states that you could
on a business hotel and it is largely contact him. That is the level to which he
meant for the RAKIA Free Zone. It goes to ensure smooth functioning,” he adds.
shall have 250 rooms in Phase 1 and Michael El Nayal brings to the project
about 80 furnished apartments. There his own expertise in the fields of organising
are several technicians who come exhibitions as well as conferences. “I used
from all over the world to help set up to do that in Dubai. Professionals are on
units in the free zone and they usually the lookout for newer places to hold their
stay for 2-3 months, so furnished annual conferences or business meetings
apartments give them a sense of and RAK shall soon be their destination,” he
home and a hotel at the same time. adds. Michael is also the President of Beme
They can avail of the hotel services, the Solutions, a medical solutions company
Michael El Nayal swimming pool, restaurant outlets et and has a large clientele of medical health
al,” he says. “While RAK has several hotels to professionals the world over. “We have been
I
t is one of the first business hotels target high-end tourists, this hotel is mainly talking to dental associations the world over
coming up in the RAK IA Free Zone and for the business sector. Of course, we will to conduct their yearly meetings at RAK.
will cater to the floating population that offer tourism packages since RAK is a very There are yearly meetings for Laser Surgery
visits RAK time and again and lives there for picturesque emirate and once here, we do and such other specific areas and the region
shorter and longer periods of time. Acacia have to address tourism,” he states. has great potential to pull them for business
RAK was conceived over a year ago and is Most importantly, the hotel will have tourism,” he adds. His efforts have brought
a partnership between Benaya Holdings a conference hall for 400-500 people; a in Evomed, a Food Allery Type 2 training
and RAK Ceramics. The hotel’s construction business centre equipped with all amenities conference that will have its first meeting at
is going on and it is scheduled to open its and will be completed by October 2009. RAK. A classic case of mixing business with
doors by the end of this year. “RAKIA Free Zone is a quality industrial area pleasure.
70 Michael El Nayal, Director of Acacia and has been developed with the keen
The Doors
Beyond
Walid Al Shehhi’s 20 minute
art film BAAB or Door asks
some pertinent questions about
Emirati identity
By Manju Ramanan
T
he baab or door can be ‘poetically and politically
associated with various images,” states Emirati film
director Walid Al Shehhi from Ras Al Khaimah. Literally it
represents the entrance between spaces, symbolically as the
72
“I
“I am
am a big admirer
admirerofof
Arabic
Arabic and European
European
cinema
cinema and anan avid
avid
reader
reader of Paulo
Paulo Coelho,
Coelho,
Dostoevoesky
Dostoevoesky and
and
Gabriel
Gabriel Garcia
Garcia Marquez”
Marquez”
Walid Al Shehhi
74
75
Envisioning RAK
TOURISM
Naturally
Endowed
Rarely would you find an emirate that
encompasses a variety of natural
advantages ideal for tourism. Mountains
and cascades, wadis and water bodies,
sea shores and mangroves, creek-waters
and islands, deserts and sea shores,
green parks and date palms– RAK is
blessed with this natural diversity and
rainfall as well. Make the most of the
weather to drive down to these truly
Sea and mountains picturesque landscapes.
77
Picturesque rocky sea shore
Strategic Tourism
Tourism success is not
easily won; it results from
a combination of careful
macroeconomic management,
judicious investment of
government and private
monies, and a results-oriented
partnership of public and private
interests in developing and
marketing the product.
Nature Tourism
Ras Al Khaimah’s USP as a tourist
destination lies in a variety of aspects. An
excellent 5 star beach resort, many with
Dhow making yard at RAK
private beach access of minimum one
78 kilometre, a beautiful natural environment Romantic red sunsets in the desert dunes Business/Leisure Tourism
such as Al Hajjar Mountains, the coastline can be rounded off with a private dinner RAK Convention Centre (Rakeen) is a USD
and beaches plus the unspoilt desert under the stars, or in a traditional Bedouin 400 billion project with a capacity of 5,000
landscape, authentic local events and tent. delegates. It will have three different
activities such as Awafi, camel racing, hotel categories on site plus a retail and
and shopping in the Old Souq, the many Real estate tourism sophisticated business centre. Mina Al Arab
cultural and heritage sites in the mountains Al Marjan Island is the first manmade is a resort style multi-use community with
and along the coastal areas. And of course island in Ras Al Khaimah and it is a US$1.8 approximately nine international branded
its close proximity to Dubai, Abu Dhabi and billion project that will have six hotels with hotels; to its north side is a three square
Oman. an average of 350 rooms each. Al Hamra km nature reserve which will have a visitor
Visitors to Ras Al Khaimah can also Village, the largest leisure resort of its kind centre and eco accommodation on its
explore the near by fjords of Musandam, in the UAE with five million sq. mtr, an 18 perimeter. The project is designed around
Oman which also provide ample hole championship golf course, a marina extensive water ways and is worth US$ 2.3
opportunity for dolphin spotting or enjoy with capacity for 200 berths, and The Palace billion. To-date, Mina Al Arab has confirmed
wadi-bashing in Al Hajjar mountains. Hotel is expected to be complete this year. Hilton Ras Al Khaimah, Intercontinental
Group, Millennium and Rotana Hotels.
They are currently seeking additional eco
tourism and other specialist operators for
this project.
Heritage Tourism
Over ten years ago, the Department of
Antiquities and Museums Ras Al Khaimah
established a division to manage the
restoration of historical monuments and
sites. These monuments and sites are
selected according to their historical
importance, like Dhayah Fort, where the
last battle with the British troops took place
in 1819, or the summer residence of the After the new Tourism Department and palm gardens; the archaeological
ruling family in Falayah, where the peace outlined its wishes to establish area of Shimal, where prehistoric tombs
treaty was signed in 1820. Furthermore heritage tourism in Ras Al Khaimah, will be partially reconstructed and nearby
monuments of local and visual importance the Department of Antiquities and Sheeba’s Palace; the Falayah Summer
have been restored, like the watchtowers Museums was prepared to contribute a Residence, where a heritage park will be
of the coastal towns Jazirat al-hamra, number of sites together with individual themed around the palm garden, as well
Ma’arid and Rams. A further priority for the development plans for touristic as various other sites.
Department is the restoration work and the infrastructure. The Tourism Action Plan deals with
aspect of authenticity, regarding the choice Heritage sites included in the Action the restoration of historical monuments,
of materials and building techniques used Plan for Heritage Tourism are the the reconstruction of archaeological
during this process. In line with this work, medieval trading town of Julfar, where an monuments, as well as the creation of a
Ras Al Khaimah Tourism has developed archaeological park and site museum is touristic infrastructure, comprising fencing,
an “action plan” for Ras Al Khaimah planned; Dhayah Fort with its spectacular public access, ticket boot, toilet houses,
Heritage Tourism in association with RAK position between high rising mountains walkways and information boards.
Department of Antiquities and Museums
to promote and preserve the emirate’s
historical sites.
2007
2007 statistics
statistics reveal
reveal
H.H. Sheikh Saqr bin Mohammed Al an
an annual footfall of
annual footfall of
Qassimi has always shown keen interest
in recording and protecting the Emirate’s
over
over 500,000 visitors
500,000 visitors
history, and from 1968 onwards supported to
to RAK.
RAK, aA figure
figurethat
that
archeologist Beatrice de Cardi to begin
surveys in RAK. Soon the Ras Al Khaimah
isis on
on the increase
increase and and 79
museum was established in the old fortress predicted
predicted to reach
reach
and former palace of the Al Qasimi family.
Today, just like his father, H.H. Sheikh Saud over
over 2.5 million
million visitors
visitors
Bin Saqr al-Qasimi has a profound interest annually 2012,
annually by 2012,
in the archaeology, history and heritage
of Ras Al Khaimah. Parallel to the fast largely
largely as a result
result of
of
developments and modernisation plans, he
endorses and encourages the protection of
the
the emirate’s continued
emirate’s continued
archaeological and historical sites. heavy
heavy investments
investments
When the Department of Antiquities
and Museums started its restoration work
to
to harness its leisure,
harness its leisure,
10 years ago, it had the protection of local business
business and eco-eco-
culture for both the local community, as
well as possible heritage tourism in mind. tourism
tourism potential.
potential
PANORAMA
80