The province of Masbate is known as cattle country.

The cattle breed found on the island was taken from herds in India that have flourished in the benign climate of the island. The province is the second largest supplier of cattle that is brought to Manila for slaughter. This industry has inspired the establishment of a 'Rodeo Filipino' on the third week of June. This festival features a week-long tournament of bull riding, cattle wrestling, lassoing, calf casting, post driving, carabao racing and a host of other rodeo games. This unique observance is also accompanied by cattle raising contests, a trade fair and parades, much like the rodeos in the American West. And here it starts the way of differences in interaction between an individual.