Unit 23 Video Editing Assessment Objective 1

Merit and Distinction Pupil Booklet

This document will be used to assess Objective 1 from unit 23. You must ensure you complete all tasks in as much detail as possible. ICT Department 2011

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A01 Pass, Merit and Distinction

Class Task - PRACTICE Identify 8 different features of the video clip your teacher shows you. Class Task - PRACTICE For each feature identify 1 positive and 1 negative aspect.

Criteria

NEGATIVE Voice is not loud enough hard to understand. POSITIVE Popular song therefore attracts a young audience.

NEGATIVE

NEGATIVE

NEGATIVE

POSITIVE

POSITIVE

POSITIVE

SOUND in the background.

Features of Video Clips

NEGATIVE

NEGATIVE

NEGATIVE

NEGATIVE

POSITIVE

POSITIVE

POSITIVE

POSITIVE

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A01 Pass, Merit and Distinction Assessment Criteria

AO1 Marking Criteria

1 Task 2a/b List good and not so good features of 2 Video Clips. (P) Detailed explanation of good and not so good features of 2 Video Clips. (M) Thorough explanation of good and not so good features of 2 Video Clips and link to the audience and purpose of the video. (D) Identify 1 feature from research to be used/avoided in your own Video Clip. (P) Identify 1 feature from research to be used in your own Video Clip and explain why you will use/avoid it. (M) Identify 3 features from research to be used in your own Video Clip and explain why you will use/avoid it. (D) Identify the Purpose of the Video Clips. (M) Identify at least 2 possible improvements for each Video Clip. (M) Identify at least 2 possible improvements for each Video Clip explaining how these will help each video meet its purpose. (D) Identify the Audience of the Video Clips. (D)

2 Task 2d

3 Task 1a 4 Task 2c

5 Task 1b

Features to possibly analyse on the Video Clips.

Sound Text Credits Captions Impact Animation Quality Clarity and Balance

Purpose Audience Length of clip Speed of loading Length of scenes Continuity Transitions Still images

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The following tasks will be used as evidence for A01 for your Unit 23. Please ensure you complete all tasks in as much detail as possible.

VIDEO CLIP 1
FITNESS FIRST TV ADVERT
This video is in the Unit 23 A01 Shared Area folder for you to use.

Task 1 - Product aim(s) and target audience (M/D)

Explain the purpose of Video Clip 1: To attract people to come to the gym so they can get more money coming in

Explain who you think the intended audience is for Video Clip 1: It is aimed to elder people trying to lose weight quickly

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Task 2 Analysing the good and not so good features of Video Clip 1 (P/M/D)
Complete the tables below in thorough detail. Remember to get higher marks explain how the feature is linked to the audience and purpose you have identified. TIP: Re-read the assessment criteria to help you decide the features to analyse. Task 2a - POSITIVE FEATURES
FEATURE (P) EXPLAIN WHY THIS FEATURE IS A POSITIVE Remember to consider the audience and purpose of the Video. (M/D)

sound

It was to blend in with the theme so it gives people inspiration to want to go to your gym and that it was a remix of another song so it would catch peoples attention

Length of clip it was good for its length because adverts are about 30 to 50 seconds long so it was in the limit and that it didnt bore people as it was quick

Text

It was clear enough to read so the audience could read the information given to them and absorb it so they can think about wanting to come to the fitness first

quality

The quality was alright for a homemade video advertisement as many try to make their own adverts and completely fail at making it as it takes good time and effort to do one and as you can see this has been given a lot of effort

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FEATURE (P)

EXPLAIN WHY THIS FEATURE IS A NEGATIVE Remember to consider the audience and purpose of the Video. (M/D)

Sound

The sound wasnt great because it didnt fit it the theme and that the music didnt really match the actual fitness first theme as it doesnt seem like as if they own the right to put the song on their advertisement the video has no moving images as this would be displayed as a TV advertisement as it would attract TV channels to display this as an advertisement and if they did they would ask for a lot of money

moving images

Animation

There arent no animations so this wouldnt get a lot of attention by the audience and the media wouldnt accept this as you would offer them a low price for displaying it instead they can get hundreds off a larger company Each scene was quite fast and wasnt easy to read all the information provided was fast and unreadable but not blurry

Length of scenes

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Task 2c - VIDEO CLIP 1 IMPROVEMENTS

FEATURE TO IMPROVE (M/D) sound

REASON WHY IT NEEDS IMPROVING (Audience and Purpose) (D) I need to improve the sound as it isnt synced to the video properly

How will this improvement help the video clip meets its purpose? (D)

To make the video clip more professional and would attract more younger people

colors

Instead of having a black background I could place a more colorful background

It would interest people to watch the video and make a good decision of coming to the gym

speed

To slow down the text so people watching it would be interested into wanting to come to the gym

The video clip would persuade people to come

Animation

It needs to add at least 3 animations so people would get interested

It would persuasive people to come to the gym

Task 2d Ideas for your video clip. IDEAS TO USE Choose 2 ideas from this video clip that you might steal to use in the video clip you will be making.

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Form: REASON WHY YOU WANT TO USE IT (M/D) So people would see it if they dont see all of the video

Catchy phrase

So people would remember the motto of the gym and would want to come

IDEAS TO AVOID - Choose 2 ideas from this video clip that you will AVOID using in the video clip you will be making.

IDEA TO AVOID (P) Repeating

REASON WHY YOU WANT TO AVOID IT (M/D)

So viewers would get annoyed of the repeated phrase and might not want to come