Project on Retail Analysis of Ajanta Sweets

Submitted to: Vishal Sharma

Submitted by: Shobha Anand Sandeep Kaur Shafaq Ansari Anupam Batra Vinod Gangwar Neeraj Singh

Team Contribution

Conceptual Design: Sandeep Kaur Shafaq Ansari

Questionnaire Preparation and Print: Vinod Kumar Gangwar Shobha Anand

Data Collection and Onfield Research: Anupam Batra Neeraj Singh Vinod Gangwar

History of Ajanta Sweets

Owned by: Ahuja Family Started in : 1986 Currently Headed by : Mr. Ram Avtar Ahuja Mr. Amit Ahuja No of Retail Chains: 7

Questionnaire

Location:
Q: How Many chains of ajanta and awadh stores do you have? A: 7 stores located atChauki Chauraha, Model town, Pilibhit Bypass, Green Park, Janakpuri, Mahanagar, Shyamatganj. Q: What is your Strategy in selecting store location? A: Customer Traffic Area-70% Facilities Available-30%. Q: Is Your Layout (Display of Merchandise) same at all stores? A: It depends upon the store area available.

Merchandise Management

Q: Do you provide any kind of training to your employees? A: Yes, they are all trained on the job and contractually supervised. Q: How do you Maintain your inventory? A: Separate inventory in each store depending on demand.

Pricing and Promotion

Q: How do you promote your product? A: The Name is a Brand. Q: Do you follow any kind of strategy during festivals and other occasions? A: Yes Shamians and Tents are put up for Sweet Sale.

Managing a Business

Q: Do you provide outdoor or onsite catering for the local or outstation events? A: No Q:What do you do to maintain quality(in terms of ingredients, hygiene, freshness) at all stores? A: Training Supervision Compliance