How1950sand1960sTVAdvertisingInfluencedandReflectedthe UnitedStatesMaterialCulture

GradeLevel:912 CurriculumTopic:SocialStudies ISTENETSforStudents: CreativityandInnovation:Studentsdemonstratecreativethinking,construct knowledge,anddevelopinnovativeproductsandprocessesusingtechnology. CommunicationandCollaboration:Studentsusedigitalmediaandenvironmentsto communicateandworkcollaboratively,includingatadistance,tosupportindividual learningandcontributetothelearningofothers. ResearchandInformationFluency:Studentsapplydigitaltoolstogather,evaluate, anduseinformation. CriticalThinkingProblemSolving,andDecisionMaking:Studentsusecritical thinkingskillstoplanandconductresearch,manageprojects,solveproblems,andmake informeddecisionsusingappropriatedigitaltoolsandresources TechnologyOperationandConcepts:Studentsdemonstrateasoundunderstanding oftechnologyconcepts,systems,andoperations. CommonCoreStandards: StandardAreaCC.8.6Writing:Studentswritefordifferentpurposesandaudiences. Studentswriteclearandfocusedtexttoconveyawelldefinedperspectiveand appropriatecontent. CC.8.6.910.E:Usetechnology,includingtheInternet,toproduce,publish,andupdate individualorsharedwritingproducts,takingadvantageoftechnologyscapacitytolinkto otherinformationandtodisplayinformationflexiblyanddynamically. CC.8.6.910.F:Conductshortaswellasmoresustainedresearchprojectstoanswera question(includingaselfgeneratedquestion)orsolveaproblemnarroworbroadenthe inquirywhenappropriatesynthesizemultiplesourcesonthesubject,demonstrating understandingofthesubjectunderinvestigation.

CC.8.6.910.G:Gatherrelevantinformationfrommultipleauthoritativeprintanddigital sources,usingadvancedsearcheseffectivelyassesstheusefulnessofeachsourcein answeringtheresearchquestionintegrateinformationintothetextselectivelytomaintain theflowofideas,avoidingplagiarismandfollowingastandardformatforcitation.

WebToolsUsed:Learningmanagementsystem(D2L),Glogster,YouTube,andSkype Communication:Studentswillbecommunicatingwiththeirinstructorandclassmatesbothin classandonagroupprojectviaanonlinediscussionforum.Studentswillalsobe communicatingwithanadvertisingexecutiveviaSkype. Lesson:Thisisastudentcenteredlessonrequiringthestudenttothinkandactcriticallyon theirown,inagroupsetting,inaclassroomdiscussion,andinaSkypeconversation.Itrequires thefollowinghigherorderthinkingskills:Knowledge,Comprehension,Application,Analysis, Synthesis,andEvaluation.Thelessonwilltakeplaceover3classperiods(ideallyaboutaweek apart).ItrequirestheinstructortosetupaSkypesessionappointmentwithanadvertising executive. Day1: 1. Studentswillbeshowninclass1950s/1960sTVadvertisementsfromthefollowing companies:Ford,CocaCola,Barbie,IvorySnow,MysteryDate,andAlkaSeltzer. 2. Studentsareaskedtofocusonthefollowingwhenviewing: a. Lengthofcommercial(FordandCocaCola) b. Portrayalofgenderroles(CocaCola,Barbie,IvorySnow,andMysteryDate) c. Styleofdress(IvorySnowandFord) d. Useofjingles(AlkaSeltzer,Barbie,andCocaCola) 3. EachstudentwillthencomposeaquickCompare/Contrastjournalreflectionatleast3 paragraphsinlength.Thepurposeofthisreflectionistoencouragethemtoreflecton howTVadvertisementsaccurately/incorrectlyreflectandinfluenceculture.Theycan choosefromthefollowingtopics: a. CompareandcontrastTVadvertisementsinthe1950sand1960stoTV advertisementsfromtoday.Doyouthinktheadvertisementsportrayalofpeople

andtheirinterestsinthe1950sand1960swasaccurate?Doyouthinkcurrent portrayalsaccuratelyreflectinterests?Howhaveadvertisementschangedin termsofstyleofdress,length,anduseofjingles.Doyouthinkpastandcurrent advertisementsinfluenceopinion?Pleasecitespecificcommercialreferencesin yourreflection. b. CompareandcontrastTVadvertisementsportrayaloftheroleofwomenin societyinthe1950sand1960stoTVadvertisementsportrayaloffemaleroles today.Doyouthinkadvertisementsportrayalofwomeninthe1950sand1960s wasfair/accurate?DoyouthinkTVadvertisementscurrentportrayalsaccurately reflectswomenintodayssociety?Doyouthinkpastandcurrentadvertisements influenceopinion?Pleasecitespecificcommercialreferencesinyourreflection. 4. AssignGroupProject: a. Studentswillworkingroupsof3assignedbytheinstructor. b. Eachgroupwillbegivenaprivatediscussionforumandfileexchangeareain D2L.Theinstructorwillmonitortheseareas c. Studentsshouldcreateanadvertisingboard/campaignusingGlogster.The board/campaignshouldbeforoneofthecompaniesadvertisementsviewedin class:IvorySnow,Ford,CocaCola,Barbie,AlkaSeltzer,orMysteryDate.The board/campaignshouldbeamoderntwistononeoftheseproducts.Theirgoal istoconvincetheirclasstopurchasetheseproductsin2013.Wedonotwant toseeacurrentFord,Barbie,etc.commercialthatisonTVtoday.Wewantto seetheirtakeonmodernizingthevideostheyviewed.Encouragestudentstobe creativeandtouseeverythingGlogsterhastoofferincludingvideos,pictures, andmusic. d. Eachgroupmembermustpostatleastthreeideasonhowtodesigntheador contentideastotheirgroupsdiscussionforum A. Eachmemberofthegroupshouldhaveaspecificroleandunderstandtheir duties.Whilestudentscancertainlyworktogetherandhelponeanother,they shouldpostwhowillbeperformingthefollowingrolesintheirgroupsdiscussion thread: i. Mediacollector(collectsvideos,music,andpicturesfortheGlog) ii. Researcher/Recorder(researchesinformationontheproductand

recordsinformation) e. Glogcreator(takesalloftheinformationandmediaandcreatesthegroupGlog withinputfromothergroupmembers) f. Studentswillhave2weekstocompletetheproject,andtheywillpresenttheir Glogstertotheclassattheendofthe2weeks.SeeattachedRubricfor gradingprocedure. 5. Startbrainstormingactivitywithstudentsaboutquestionstheywouldliketoaskan advertisingexecutive.Encouragethemtoaskquestionsrelatedtocreationofads, researchoftargetaudiences,researchofculture/popularevents,etc.Tellstudentsthat theycanaddtotheirlistsastheworkontheirGroupProjectprogresses.

Day2: 1. Beginclasswithadiscussionofquestionsthatstudentspreparedtoaskanadvertising executive. 2. Worktogetherasaclasstochoose10ofthesequestionstobeaskedduringtheSkype session. 3. InitiateSkypesessionwithanadvertisingexecutive.Allowthe10studentswhowere chosentoasktheirquestions. 4. EndclasswithdiscussionofSkypesessionandquestionsfromstudentsaboutthe GroupProject. Day3: 1. ClasspresentationofGroupProjects.