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  • 1) Which Mobile Phone Brand Do You Prefer? Product Name Respondents Samsung 30 Nokia 20

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    The document contains the results of a survey about consumer preferences and perceptions of Samsung mobile phones. Most respondents indicated they trust Samsung's quality and prefer Samsung over other brands like Nokia. They also agreed that Samsung offers good features, and they feel familiar with and loyal to the Samsung brand. Most said they would choose Samsung as their first option when buying a mobile phone and would recommend the brand to friends.

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    Ques Yadav

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    The document contains the results of a survey about consumer preferences and perceptions of Samsung mobile phones. Most respondents indicated they trust Samsung's quality and prefer Samsung over other brands like Nokia. They also agreed that Samsung offers good features, and they feel familiar with and loyal to the Samsung brand. Most said they would choose Samsung as their first option when buying a mobile phone and would recommend the brand to friends.

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    Attribution Non-Commercial (BY-NC)
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    Signaler comme contenu inapproprié
    7 vues7 pages

    1) Which Mobile Phone Brand Do You Prefer? Product Name Respondents Samsung 30 Nokia 20

    Transféré par

    vdocx
    The document contains the results of a survey about consumer preferences and perceptions of Samsung mobile phones. Most respondents indicated they trust Samsung's quality and prefer Samsung over other brands like Nokia. They also agreed that Samsung offers good features, and they feel familiar with and loyal to the Samsung brand. Most said they would choose Samsung as their first option when buying a mobile phone and would recommend the brand to friends.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 7

    1) Which mobile phone brand do you prefer?

    Product Name Samsung Nokia


    Samsung

    Respondents 30 20
    Nokia

    40%

    60%

    2) I trust the quality of Samsung. Strongly Disagree 3 Dis-agree 4


    Strongly disgree Disagree

    Neutral 6
    Neutral Agree

    Agree 11
    Strongly agree

    Strongly Agree 6

    10% 20% 13%

    20% 37%

    3) Products from Samsung offer excellent features. Strongly Disagree 2 Dis-agree 3


    Disagree

    Neutral 3
    neutral

    Agree 17
    Agree Strongly agree

    Strongly Agree 5

    Strongly Disagree

    17%

    7% 10% 10%

    56%

    4) I am familiar with Samsung brand. Strongly Disagree 6 Dis-agree 5 Neutral 3 Agree 11 Strongly Agree 5

    Strongly Disagree

    Disagree

    neutral

    Agree

    Strongly agree

    17%

    20%

    17% 36% 10%

    5) Samsung has very unique brand image compared with competing brand. Strongly Disagree 3 Dis-agree 5
    Disagree

    Neutral 4
    neutral

    Agree 15
    Agree Strongly agree

    Strongly Agree 3

    Strongly Disagree

    10%

    10%

    17%

    50%

    13%

    6) I like the brand image of Samsung. Strongly Disagree 5 Dis-agree 3 Neutral 1 Agree 11 Strongly Agree 10

    Strongly Disagree 17% Strongly agree 33% Disagree 10% neutral 3% Agree 37%

    7) I consider myself to be loyal to Samsung.

    Strongly Disagree 5

    Dis-agree 3

    Neutral 2

    Agree 13

    Strongly Agree 7

    Strongly agree 23%

    Strongly Disagree 17% Disagree 10% neutral 7%

    Agree 43%

    8) When buying mobile handset, Samsung would be my first choice. Strongly Disagree 4 Dis-agree 3 Neutral 2 Agree 11 Strongly Agree 10

    Strongly agree 33%

    Strongly Disagree 13% Disagree 10% neutral 7%

    Agree 37%

    9) I will keep on buying Samsung as long as it provide me satisfy product. Strongly Disagree 2 Dis-agree 1 Neutral 1 Agree 16 Strongly Agree 10

    Chart Title

    Strongly Disagree 7% Disagree 3% neutral 3%

    Strongly agree 33% Agree 54%

    10) I would love to recommend Samsung to my friend. Strongly Disagree 5 Dis-agree 1 Neutral 3 Agree 13 Strongly Agree 8

    Chart Title
    Strongly Disagree 17% neutral 10%

    Strongly agree 27%

    Disagree 3%

    Agree 43%

    11) Even if another brand has the same features as Samsung, I would prefer to Samsung.

    Strongly Disagree 7

    Dis-agree 5

    Neutral 3

    Agree 9

    Strongly Agree 6

    Chart Title
    Strongly agree 20%

    Strongly Disagree 23% Disagree 17%

    Agree 30%

    neutral 10%

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