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WEL CO ME

TO
AB OUT PRE SENT ATIO N
INTRODUCTION
Hypermarket

The chain of retail


stores of the
Pantaloon Retail
(India) Ltd.

89 outlets in India

Headquarter in
Mumbai

Focusing on Value
of Money
VISION
Everything, Everywhere, Every time for Every Indian Consumer
in the most profitable manner. 
Group Mission
We share the vision and belief that our customers and
stakeholders shall be served only by creating and executing
future scenarios in the consumption space leading to economic
development.

We will be the trendsetters in evolving delivery formats, creating


retail realty, making consumption affordable for all customer
segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed


ambition.

We shall be efficient, cost- conscious and committed to quality in


whatever we do.

We shall ensure that our positive attitude, sincerity, huminity


CORE COMPETENCY
Best pricing throughout the year.

A choice of more than 20,000 products

Delivery across more than 1500 cities and


towns in India covering around 16,000 pin
codes

Fast deliveries – tie ups with world leaders in


logistics & transportation services

A dedicated Customer Care helpline for any


queries

Always offering Manufacturer’s guarantee as


opposed to Seller’s guarantee, which most of
“Is Se Sasta Aur Accha Kahin Nahi”

Talks of Quality and Cost

Special emphasis on apparels and


life style products

Providing interesting discounts


AWARDS
Indian Retail Forum Awards 2008
The INDIASTAR Award 2008
Retail Asia Pacific 500 Top Awards
2008
Coca-Cola Golden Spoon Awards
2008
The Reid & Taylor Awards For
Retail Excellence 2008
Platinum Trusted Brand Award
Images Retail Award 2005,06
PANTALOONS RETAIL (INDIA) LTD.
Part of future group
Catering wide cross-section of Indian
Society
Food, fashion, footwear, home and
consumer electronics, book and music,
wellness and beauty, general
merchandise, telecom and IT, leisure
and entertainment and fianancial
products and services.
HIERAR CHY
STRA TEG Y
Customer oriented

Employee oriented- high


attrition rate
Customer oriented
Attracting and retaining customers

Uses non-traditional marketing strategy

Behavioural psychology

Moving demo-trolley

Used young population as strategic


blessings

Also witness to romance


Continued…

Movie centric promotions

Regular interesting offers/discounts

Spot discounts

Night shopping culture

Occasions based services

Babies day out promo

More organized floors


Employee oriented
Consider biggest assets

Employee welfare trust

Employee growth /training


programes

“PRERNA” the employee suggestion


plan

Standardization of staff room


Internal publications- “Pragati”
Discipline by design
MARKETING

‘7 P’s ANALYSIS
PRICING

§Value Pricing (EDLP)


§ Promotional Pricing
• Low Interest Pricing
• Psychological Pricing
• Special Event Pricing (Republic Day)
§ Differentiated Pricing
• Time Pricing
§ Bundling
Pricing Comparison
TIME PRICING
LOW INTEREST PSYCHOLOGICAL
FINANCING PRICING
BUNDLING
PLACE: STORE LOCATION
PROMOTION

•“SAAL KE SABSE SASTE 3 DIN”


• FUTURE CARD (Discount Upto 3%)
• SHAKTI CARD
• JUNK SWAP OFFER
• BRAND AMBASSADOR: M.S. DHONI
• ADVERTISMENT (Print Ads, T.V., Radio)
• POINT OF PURCHASE PROMOTION
• GIFT TO EVEY 100th CUSTOMER (Seasonal)
KEY OFFERS
• 32” Television--Rs. 22990/-
(Exchange Offer)

• Portable Metal Bed– Rs. 3199/-

• Buy 21” Television Flat


Television Rs. 4999/- And Get Dish
TV Set Top Box Free.

•Buy Red Label Tea 950 gm.


Rs. 258/- And 2 Kg Sugar Free.

• Buy 2 Men Jeans For Rs. 599/-


only.
BANNERS AND POSTERS
PEOPLE
• People Are The Customers Which Are The
Biggest Asset Of A Company.

• Well Trained Staff.

• Appearance.

• Presently Around 10000 Workers Are Working


And Around 500 Workers Are Recruited Every
Month.

• High Security For Safety Of Customers.


PROCESS
PROCESS (Cont.)
PHYSICAL EVIDENCE
PHYSICAL EVIDENCE (Cont.)
FINA NC IAL D ATA
SALES NET PROFIT

1527.20 33.54
(Q2 DEC 08) (Q2 DEC 08)

5.97%
24.35%
31.65
1228.07 (Q2 DEC 07)
(Q2 DEC 07)
DIVIDEND
2008 Rs.30
2007 Rs.25
2006 Rs.25
2005 Rs.25
2004 RS.15
December’s same store sales
VALUE LIFESTYLE
HOME
(DECEMBER 2007)

345.67 147.49
38.25

-3.56% -13.97%
-10%
Stock Price Movement
Problems ahead
Reduction in consumer spending
Slow construction of malls
Difficulty in raising working capital
High rentals
Lowering margins
New emerging competitors
SWOT ANALYSIS
SWOT ANALYSIS
PESTEL
PESTEL ANALYSIS
BIYANI’S FUTURE PLANS
To open up
15 Big Bazaars
5 Centrals
3 Home Towns
10 E Zones
1 Ethnicity
4 Pantaloons
SUGGESTIONS
Retailing through Internet & web based
technologies.
Maintainance of prices during recession
period
Understand consumer preferences
Global expansion
THANK YOU