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 Our Group

Muhammad Usman 18
Muhammad Bilal 60% 24
Usman Younis 90% 26
Ahmad Arslan Butt 31
Sohail Ashraf 41

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History

• Stated in 1885
• Started as government institute with name
”Telegrafverket”
• In 1995 it change its name as Telenor
• Providing services in 13 Countries worldwide
• 7th largest mobile operator in the world
• 164 millions subscribers in the world

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Telenor Pakistan
Started its operations in March 1995
Almost owned 21% market share
Creating 2,500 direct and 25,000-plus indirect
employment opportunities
More then 200 franchises
100,000 retailer outlets

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Telenor @ a Glance
Total revenue in 2008 is 111 billion NOK
164 million subscriber worldwide in 2008
Have telecom operations in 13 countries
38,800 employees goes to work daily in 13 countries
Average 75,000 new customers join us

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Telenor Portfolio
Telenor providing following types of business

The Internet
TV and Broadcasting
Mobile Phone Services

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The Internet

UMTS and Turbo 3G are its new products in market

These services are inexpensive and fast for customers

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TV and Broadcasting

Providing 200 TV channels

services
You can keep yourself updated
on news, sports, entertainment
and more, directly on your own
mobile phone

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Mobile Phone Services

Providing mobile phone services in 13 countries

worldwide
Quality services at low
cost.
• 7th largest mobile operator
in the world
• 164 millions subscribers
in the world

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 Vision

Our Vision is Simple

We’re here to help

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Mission Statement

Telenor is Customer focused business mobile service

operator/telecommunications company that seeks competitive
advantage in quality and value added services in both
prepaid and
postpaid categories
through state of
the art technology

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Values

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Make it Easy

We are practical
We don’t complicate things
Every product is easy to understand and use
We never forgot we’re trying to make customer’s lives easy

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Be Inspiring

We are creative
We strive to bring energy to things we do
We produce good looking ,modern and fresh products
We are passionate about our customer and business

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Be Respectful

We acknowledge and respect local culture

We don’t impose one formula worldwide
We want to be a part of local communites wherever we
operate
We belive loyalty has to be earned

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Keep Promises

Everything we set out to do should work if it doesn't, we're

here to help.
• We're about delivery, not over promising actions not words.

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Objectives

Our Main objectives are as follow:

Objectives 2006-07 2015
ARPU (Average Revenue Per User) $4 $6- $8
Market Share in terms of Subscribers 10% 40%
Market Penetration 9% 30%
Market Share in terms of Revenue 7% 30%

EBITA (Earning before Interest, Tax 5% – 6% 10%

and amortization)
Unprompted Brand Awareness 20% 90%

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Product and Services

Following are our main services

Mobile Fun

Mobile Interaction

Mobile Commerce
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Mobile Fun

Mobile Sports

Mobile Music

Mobile TV

Mobile Communities

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Mobile Interaction cont………..

CIC’s Health Line

ApnaPCO Tele Doctor

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Mobile Interaction

Mobile Flight Mobile at Se

Mobile MKT 22
CIP
Mobile Commerce

CallBazaar Bills Pay

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Research- the Future is Now
The Telenor Research and innovation unit is an innovation
hub for the Telenor Group
They are working in
three locations in
Norway a satellite in
Kuala Lumpur and
Malaysia
236 people from 23
Countries are working
on this project

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There main Research areas are:

Wireless Broadband

FutureSIM

Connected Objectives

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Researches

Connect and Services

Profitability in Emerging

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Marketing Segmentation
Segmentation is the process of dividing the total market for a good
or service into several smaller, internally homogenous groups. Since
Telenor is a customer oriented and quality driven company, it
segments its market on the basis of various different dimensions.

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Segmentation

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Market Segmentation & Product Positioning

Market Segment Today Future 4 years Existing Profitability

Estimate Products %

Youth/ students 25% 27% Djuice, 29%

TalkShawk

Women 10% 20% TalkShawk 21%

Financially 40% 23% TalkShawk, 20%

Constraint Telenor
Azadi

Corporate/ SME 25% 30% Post Paid 30%

Packages

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SWOT Analysis

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Strengths

Network quality & design

Superior customer care
Financial Strength
Excellent Coverage & Distribution.
Commercial Launch of LDI & mobile services
Contract with Siemens & Nokia
Brand image of Quality

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Weeknesses

Relatively low market share

Low profit margins
Negative cash flows in the initial years

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Opportunities
• Favorable Macroeconomic indicators
• Low cellular market penetration
• Inefficiency & poor performance of other mobile networks
• Co branding e.g. Ufone with ABN AMRO
• Strategic Alliances & Infrastructure Sharing Facilities
• E-commerce usage.
• Mobile Number Portability
• International Mobile Equipment Identity System

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Threats
Rolling Customers
Privatizations & deregulations- increased competitions.
Grey Traffic
MNP mobile number portability
Wireless technology at boom
Public pay phones & calling cards usage where
network is not available
Propagandas attacking brand image

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Marketing Strategies
To deliver increased profitable growth
To strengthen our performance culture
across the Group
To make responsible business a
competitive advantage
To provide a superior customer
experience
To ensure best practice benchmarking
across the Group
To drive change and constant renewal
Improving our performance management
Challenges ahead 35
To deliver increased profitable growth

The Telenor Group aims to achieve a substantial

revenue increase in the years to come
The growth will mainly come from existing
businesses
We will seek to increase our core mobile and fixed
voice revenues and explore broadband opportunities
Telenor also invest in adjacent markets, such as

Basic financial services

Machine-to-machine (M2M) communication worldwide

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Strengthen our performance culture
across the Group
• We will continue the successful practice of combining a local approach
with global expertise
• In terms of Health, Safety and Environment (HSE), our objective is to
improve working conditions and environmental management
• Local management teams will build a unique performance culture
based on their own initiatives and in line with the
Telenor governance model
Codes of Conduct
vision and values
our people policy
the way we work across borders
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Make responsible business a
competitive advantage
Corporate responsibility at Telenor is risk and linked to
our core business
Telenor has clearly defined targets on CO2 emissions
from its operations
Telenor has a strong track record when it comes to
sustainable business

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Provide a superior customer
experience
our vision – we’re here to help
we put customer experience at the top of the agenda
our ambitions is to reach a situation where end-users’
brand preference is higher than the Telenor market share
for all operating companies

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Ensure best practice benchmarking

Telenor will undertake benchmarking and best practice

sharing across the Group
Achieve a higher reduction in the average operational
cost per minute
Telenor aims to achieve considerable continued growth
in
operating cash flow from all of its operations

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To drive change and constant renewal

Broadband outside the Nordic countries

Connected objects / M2M
Telenor aims to establish a significant player in parts of the
financial services industry for long-term growth.
Telenor controls many valuable assets that can be further
developed together with partners
Our number one priority is to reduce CO2 emissions

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Improving our performance
management
Stronger link between the strategy process and performance
monitoring
Strategic objectives
Ambitions monitored closely at both level
Company level
Lower department level

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Challenges Ahead

Global telecom industry is still growing and generating large

profits
Telenor expect usage of mobile and fixed voice
communications to grow significantly
• Broadband also represents a huge growth opportunity
• There are challenging trends
Maturing markets
Financial instability
Pricing pressures as well as regulatory issues

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Marketing Mix
The set of tools that a firm uses to implement its marketing strategies are
called Marketing Mix

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Product

Homogeneity of markets
Increase in number of regionalizing firms
Identifiable international consumer segments

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Permotion

The company should have the clear picture of the objectives

for regional marketing communication strategy
How the company can combine the different promotional
tools and activities for the higher level of cost effectiveness
Developed a standardized promotional package which is
sufficiently flexible with the different ways in different
cultures and norms
• Package is also flexible in such a way, in which subsidiaries
can develop their own marketing positioning related
promotional strategy
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Price

Market survival
Sales growth
Market position
Maximization of Profits
Maintenance of product’s quality

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Place

To manage the foreign channels of distribution is

a key area in a company’s efforts to be more competitive in
the market
Products become more standardized across the world, the
stability to compete on customer becomes more vital

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Competition
As on 30 June 2008, Telenor Pakistan had a market share of
approximately 20%.
Five other mobile operators in Pakistan
Mobilink
Ufone
Warid
Zong
Instaphone

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Major Compotators

Compotator Market Shares

Mobilink 37%

Ufone 20%

Warid 17%
Zong 4%

Insta Phone 0.4%

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Major Competitor

Parameters Mobilink Telenor

Product Life Cycle Maturity Growth

Market share % 37% 20%

Coverage 2300 cities 2500 cities

Jazz Octane, Mobilink TalkShawk, Telenor

Product Portfolio
Indigo, Ladies First, Azadi, Djuice

Customer Base 305 million 164 million

Marketing Operations Excellent Good

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