KHAWER HAYAT ALI REHMAN RAJA USAMA

STRENGHTS
1. Highest Market Share

OPPORTUNITIES
1. Increasing Demand for cars

S-O Strategies
2. Low Price Vehicles 1. Maximize market share by producing more cars per year (S1,S2,O1,O3) 2. Introduce cars with small size gas cylinder (S4, O4, O5). 3. Increase Production Capacity (S1,S2,S4,O1,O3)

2.Relaxed monitory policy of state bank

3. Large Distribution Channel

3. Large Market to Operate

4. Small size CNG Cylinder 4. Own Production Facilities

5. Fuel Efficiency

5. Technological advancement

WEAKNESSES
1. Lack of quality control.

OPPORTUNITIES
1. Increasing Demand for cars

W-O Strategies
2. low interior quality
1.

Focus on Looks and Design to compete with Honda and Toyota (W3,O1,O3) 2. low interior quality can increase by technological advancement (W2,O5) 3. Increase marketing Efforts (W4,O3)

2.Relaxed monitory policy of state bank

3. Less focus on Looks and design

3. Large Market to Operate

4. Small size CNG Cylinder

4. Less advertisement

5.No luxury cars

5. Technological advancement

STRENGHTS
1. Highest Market Share

THREATS S-T Strategies

1. Maintain quality in affordable price will help to compete with competitors and imported cars (S2,T1,T4) 1. Tough Competitors

2. Low Price Vehicles

2. Inflation Rate

3. Large Distribution Channel

3. Luxury Cars of the competitors

2. Increase Dealerships in new locations (S3,S4,T1) 4. Own Production Facilities 3. Introduce cars with more fuel efficiency(S4,S5,T5) 5. Fuel Efficiency 5. Increase in Fuel prices 4. Reconditioned Imported Cars

WEAKNESSES
1. Lack of quality control.

THREATS
1. Tough Competitors

W-T Strategies
2. low interior quality 1. Introduce cars with good looks and shape to compete with Imported cars (W3,T4) 2. Enforce strict Quality control procedures (W1,W2,T1) 4. Less advertisement 3. Introduce luxury cars (W5,T3) 4. Reconditioned Imported Cars 2. Inflation Rate

3. Less focus on Looks and design

3. Luxury Cars of the competitors

5.No luxury cars

5. Increase in Fuel prices

SPACE MATRIX
1 Worst ------- 7 Best 1 Worst ------- 7 Best

-1 Best ------- -7 Worst

-1 Best ------- -7 Worst

SPACE MATRIX

QSPM MATRIX

QSPM MATRIX

QUESTION S?