PAC ACTVITIES CHECKLIST (FIRST CUT)

OBJECTIVE EVENT EVENT EVENT EVENT EVENT EVENT A B ACTIVITY EVENT PLANNING INVITEES LIST INVITATION TEXT MAIL MERGE FOR PRINTING MAILING ADD FROM TUITION CENTERS MAILING ADD FROM COLLEGES MAILING CHARGES DATA FROM INTERMEDIATE BOARD A LELVEL STUDENTS DATA ALUMNI LIST VENUE BOOKING DATE & TIMING BANNERS DESIGNING BROCHURES PRINTING FORMS DESIGNING & PRINTING COUNSELING STAFF IDENTIFICATION COUNSELING STAFF INTERVIEWS FM ADS PREPARATION FM ADS PLACEMENT BILLBOARDS DESIGNING & PRODUCTION BILLBOARDS LOCATION IDENTIFICATION FLOATS WEBSITE DESIGNING FACEBOOK PAGE FACEBOOK FORUMS FACEBOOK CONTESTS OPEN HOUSES ORIENTATION SESSIONS IDENTIFICATION OF COLLEGES FOR CO-BRANDING CO-BRANDING WITH COLLEGES DEPENDENCE NO NO NO B NO NO 1500 30 NO NO NO 1,000 500 NO NO 10,000 5,000 10 5 NO NO NO NO NO NO NO RESPONSIBILITY START DELIVERABLE

EVENT EVENT EVENT EVENT MARKETING MARKETING ADMINISTRATION ADMINISTRATION ADMINISTRATION MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING

50,000

200

100 NO

20,000

ADMINISTRATION MARKETING MARKETING ADMINISTRATION ADMINISTRATION ADMINISTRATION MARKETING ADMINISTRATION ADMINISTRATION MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING MARKETING

PAC VISIT SUPPLEMENT PRESS & MEDIA COVERAGE FACULTY IDENTIFICATION FACULTY INTERVIEWS ICAP AFFILIATION (RAET CERTIFICATION AUDIT FIRMS PSCHOMETRIC TESTING FOR CA SUITABILITY ENROLLMENT PROCESS FLOW CALL CENTER SET-UP SKYPE & PODCASTS LIVE CHAT SESSIONS WEBCASTING YOUTUBE TUITION FEE FREEZE PLAN GOOGLE+ HANGOUTS PARENT CHATS, FORUMS, FACEBOOK PAGE PARENTS LOG-IN ON WEBSITE TO VIEW STUDENT'S PROGRESS AND ATTENDANCE ETC. STUDENTS FACEBOOK PAGE STUDENT AMBASSADORS HIGHLIGHTING ALUMNI ON SOCIAL MEDIA PERSONALIZED WEBSITES PRINT MEDIA ADVERTISEMENT CABLE TV ADVERTSIEMENT

30,000 10,000

2 10

NO

NO NO NO NO NO NO NO

50,000 10,000

2 2

0800 TOLL FREE NUMBERS

100,000

SUPPORT REQ

EST. COST 0 0 0 0 0 0 45,000 25,000 0 0 500,000 0 10,000 100,000 25,000 5,000 0 10,000 50,000 100,000 30,000 200,000 50,000 25,000 0 0 20,000 0 0 100,000

0 0 0 0 0 0 2 2 0 0 2 0 2 2 1 1 0 1 2 1 2 2 1 1 1 1 2 2 1 2

60,000 100,000 100,000 0 0 0 0 0 0 100,000 20,000 0 0 0 0 0 0 0 0 0 0 0 400,000 100,000

1 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2

Activities
E-mail campaign Brochures printing Direct mailing Tweets Fliers Printing SMS Fliers Distribution Call Center Setup FM Promotion Cable TV Promotion Bill Boards Panaflex News paper ads Launching Event Open house Sessions Colleges Sponsored Sessions

Timeline
6-Jun-13 6-Jun-13 6-Jun-13 6-Jun-13 6-Jun-13 6-Jun-13 9-Jun-13 10-Jun-13 15-Jun-13 15-Jun-13 17-Jun-13 17-Jun-13 23-Jun-13 27-Jun-13 27-Jun-13 28-Jun-13 Count Count Count Count Count Count Count Seats Minutes Minutes Count Count Count Persons Count Count

Volume
75,000 10,000 10,000 5,000 25,000 100,000 25,000 2 100 50 2 100 10 500 15 10

Unit Cost
0 15 30 0 6 0.5 2 50,000 1,500 2,500 200,000 700 50,000 800 0 0

Activities
E-mail campaign Brochures printing Tweets Fliers Printing SMS Fliers Distribution Call Center Setup FM Promotion Cable TV Promotion Bill Boards Panaflex News paper ads Launching Event Open house Sessions Colleges Sponsored Sessions Execution Charges

Timeline
10-Jun-13 8-Jun-13 10-Jun-13 8-Jun-13 10-Jun-13 9-Jun-13 9-Jun-13 15-Jun-13 15-Jun-13 9-Jun-13 9-Jun-13 9-Jun-13 27-Jun-13 27-Jun-13 28-Jun-13 Count Count Count Count Count Count Seats Minutes Minutes Count Count Count Persons Count Count Approx.

Volume
75,000 1,000 5,000 100,000 100,000 100,000 2 100 50 15 100 12 0 15 10

Unit Cost
0 15 0 2 0.5 1 50,000 1,500 2,500 80,000 700 70,000 200 0 0 10%

Civil works Call center Counsellors Locations for Billboards

scope

timing

cost

Budget
0 150,000 300,000 0 150,000 50,000 50,000 100,000 150,000 125,000 400,000 70,000 500,000 400,000 0 0

2,445,000

Budget
0 15,000 0 200,000 50,000 100,000 100,000 150,000 125,000 1,200,000 70,000 840,000 0 0 0

16

2,850,000
285,000

3,135,000