UNESCOPE

WHATS UNESCO?

United Nations Educational, Scientific and Cultural Organization

PRINCIPLES

IRREPLACEABILITY

UNIQUENESS

UNIVERSALITY

We work to create the conditions for dialogue among civilizations, cultures and peoples, based upon respect for commonly shared values. It is through this dialogue that the world can achieve global visions of sustainable development encompassing observance of human rights, mutual respect and the alleviation of poverty.

THE PROPERTIES OWNED

10 KEY POINTS

CATEGORIES OF CATEGORIE DIGOODS BENI

Languages and dialects Performing arts, music, dance and theater Social practices, rituals, ceremonies and celebrations Knowledge and practices about nature and the universe The methods, techniques, knowledge of the craft
they offer an outstanding example

1# 2# 3#

they represent a MASTERPIECE they testify to a cultural change

unique testimony to a cultural tradition or civilization

10#

9#

8#

4# 5# 6# 7#

they are an outstanding example of human interaction with the environment are directly associated with ideas from universal significance exceptional aesthetic importance

they represent great eras

examples of biological and ecological processes in progress

contain the most representative natural habitats for the conservation of bio diversity

THE ITALIAN EXAMPLE

DOLOMITI

47MATERIAL goods 3 IMMATERIAL goods

UNESCO sites

50

The MEDITERRANEAN DIET is an intangible asset shared with 3 other states

Italy has the highest number of UNESCO heritage

CANTO A TENORE

AGRIGENTO

THE TARGET

uninformed inattentive
unresponsive
for granted heritage

the European public

?
16-44 years Ordinary person of average education Media skills with technology Ignores or does not know the UNESCO

THE CONCEPT

WHAT?
focus on the unique and irreplaceable heritage of UNESCO and the role of the institution. Create a network system that combines the individual italian assets to showcase the cultural and historical relevance.

HOW?
Affirm the presence through absence. Putting the user at the center of an immersive entertainment experience to guide him toward empowerment in a participatory way.

N.B
The memory is the only tool for preserving the history and its importance

MAP OF RELATIONSHIPS

si nar ra sorg che qui edic esse un io rom ma d ella e ano... non s sistenza i se pi n ppe ulla. AIUT ACI

The COLISEUM is gone!!! sparito il COLOSSEO!!!

VIDEO

REMOT USER
THE RESIDENT

VALERIA
YEARS: 19 anni CULTURE: she doesnt know her territory even if it is immersed in; school culture; practice with technology; PLUS: She spends much time on social networks she has plenty of free time;

STORYBOARD
The path of Valeria

AT HOME Valeria is at home, at his computer. On the Internet, through a post application of facebook, become aware of the application.

AT HOME To click on, Valeria is redirected to the site.

STORYBOARD
The path of Valeria

It is said that here stood a Roman building .. But its existence has not heard anything

What materials are made pilasters?

AIUTACI

bronz

AT HOME To click on the pop-up opens the Welcome screen, Valeria is invited to assist UNESCO.

AT HOME Launch of the first task to complete the screen

STORYBOARD
The path of Valeria

Valeria <3

Valeria has become ARCHAEOLOGIST UNESCO!

Valeria ha aggiornato la sua immagine copertina A Valeria piace Shining!

AT HOME Once valeria has answered all the questions on his Facebook profile published a post that will testify to the success of the venture.

5IBOLT

francesca fornoni

sofia girelli

daniele lupatini

mattia parietti