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About Us
Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in
the Middle East and the single largest foreign investor group in Pakistan. It has a diversified
business interest in the institutions that have enjoyed commercial success as a result of its strong
financial resources and extensive management expertise.
The Abu Dhabi group's major investments are in the following sectors:
Abu Dhabi group's other successful investments in Pakistan besides Warid Telecom include Bank
Alfalah, United Bank Limited, Taavun,Wateen Telecom and Raseen. The group has successfully
launched its services in Bangladesh in May 2007 and also acquired licenses in Congo-Brazzaville
and Uganda and is preparing to launch its operations for these two markets in the last quarter of
2007. Also, there are plans in place to launch services in the Ivory Coast soon.
Warid Telecom is the fastest growing GSM mobile company in Pakistan with over 11 million
subscribers in August 2007 with over 174 cities all over Pakistan. As per company policy, Warid
Telecom's cities are only included as a coverage destination when cell sites along with a
fully functional sales and service center or franchise is operational in the area.
This results in premium connectivity and the optimal experience for our loyal
Business Overview
The Pakistani cellular market is one of the most competitive GSM environments in the world
today. Easier access to this facility has enabled the Pakistani population to increase its subscriber
base to cross 68 million and moving towards 70 million mark of our total population size of 160
million with teledensity of 42.64%. Furthermore, subscriber growth is forecasted to reach 90
million over the next few years with the teledensity of about 60 due to immense market potential.
In accordance with our business strategy, Warid Telecom has managed to attain 17% of the
market share in two years of operations in Pakistan. We attained this milestone by catering to
each segment of the market and broader coverage of all the income groups. Warid Telecom's
products, high quality of service, affordability, and customer support have enabled us to seize this
market share from existing players in addition to targeting new markets. The cellular operators
are expected to continue such growth as reduced tariff and increased destinations have brought
mobile services within the reach of low-income groups.
The subscribers of Warid Telecom while traveling internationally stay in touch with their families
and business through our one of the largest international roaming networks at over 126
destinations. Warid Telecom has established this network by entering into roaming partnerships
with 179 leading international mobile service operators around the world. Warid Telecom also
offers 'SMS Roaming' to its postpaid customers in these destinations
Affinity Partners
Warid Telecom develops and executes affinity partnership agreements with reputed
organizations. This unique approach enables Warid Telecom to effectively drive sales‚ improve
retention and enhance brand awareness. The systemic approach of Warid Telecom towards the
affinity partnership process has maximized prospects of successful outcomes.
Warid Telecom works with affinity partners for the reciprocal benefits to our customers and
associates. On the other hand‚ our affinity partners see our products & services as added value
for their prospective and existing clientele and a unique selling point while competing with their
rival organizations.
1. The largest Visa credit card issuer in Pakistan with over 0.5 million card holders in 40 cities of
Pakistan.
2. Holds approximately 40% market share of the overall credit card base
Chimera:
1. A decade of experience in mobile handset distribution & retailing with a network of 146
distributors & resellers in 130 cities across Pakistan.
VIVA:
1. Distributors & retailers of electronic devices like DVDs‚ Dish Antenna receivers‚ low cost
handsets etc.
2. Operational in 15 cities with a distribution network of 30 outlets
Mobile Zone:
4B Group:
1. Actively involved in marketing of Trend Mobile‚ an economically priced mobile handset brand to
the local consumer market
2. A strong agro product base with a large retail and distribution network for agro products.
3. Operational in 53 cities with a distribution network of 96 outlets.
4. Group’s other business include vehicle tracking solutions
Bank of Punjab:
1. Bank of Punjab has a strong presence in 143 cities with 271 branches.
Nobel:
1. One of the leading local manufacturer of electronic devices televisions‚ home theatres‚ LCD
2. Extensive network of over 1000 dealers
3. Comprises about 26% of the market share
ARY Group:
Customer Services.
Warid Telecom’s vision is "to become the leader in national communications arena with a strong
international presence”. Warid Telecom's brand values include:
• Quality
• Transparent
• Innovative
• Customer Friendly
• Simple
Warid Telecom believes in working with strategic partners and employees for long term
relationships. As a consequence of the above Warid Telecom is looking for the following to deliver
its vision:
• Strategic vendors and partners to assist in rolling out these services in a timely and
efficient manner with a focus on turnkey solutions and premium propositions;
• Strong partners to assist in launching these services and creating effective sales &
marketing / business development opportunities for all to operationally and financially
gain;
• Consultants and experts to help deliver this vision;
Well rounded employees who wish to become part of this adventure
• GPRS:
GPRS (Postpaid):
GPRS (Prepaid):
Our prepaid and postpaid (Other than Zahi Silver) customers can
activate the bundled package free of charge where the usage
charges are:
i. IVR (105)
ii. SMS (7171)
2. Charges for SMS are Rs. 12.65 including taxes (Rs. 10+ tax)
for each message and Rs. 6.33 including taxes (Rs. 5 + tax )
on IVR per minute
3. Rental charges of Rs. 10 + tax would be charged on monthly
basis in advance
4. Validity of any specific tone assigned is 1 month from the date
of assignment
5. Method to activate RBT is send RBT (space) ON to 7070
• Balance Transfer:
A prepaid customer can transfer balance amount ranging from Rs. 20 to
Rs. 1000 to another prepaid customer. The customer will send a
message with syntax B<Space><Prepaid
Number><Space><Amount> to 1414. There are no charges for
sending this message; however, the balance to recipient will be received
after deduction of 5% (balance transfer amount).
For e.g, on a transfer of Rs. 100, the recipient will receive the amount
such that:
• International Roaming:
With its roaming partnership in more then 100 countries, Warid Telecom
ensures that the unique needs of the mobile
phone users are fulfilled as never before. You can get this service
activated by calling on our customer care number
and get information regarding our roaming partners. The required
security deposit/ credit limit for the customer is Rs.
20,000.
However, our voice calls are not available in this service and the service
is valid for 14 days only.
• 64K SIM:
The 64K SIM gives its users added flexibility to store up to 500 numbers
and 50 text messages. This SIM is available for our customers for Rs.
300 only. However, our postpaid subscribers can get their 32 k SIM
replaced free of cost by visiting nearest business centre.
• Anonymous Chat:
Customers are able to chat from their Warid connections by keeping
their identities anonymous. You have to login through the Warid menu
and get yourself registered. The charges are Rs. 2.54 including taxes
(Rs. 2 + Tax) per message.
• ZOOM Service:
Warid telecom is proud to announce SMS/MMS packages for its
valued customers. Details of the offered tariffs
are as follows:
Zoom Limited:
o Go to Write Messages
o For activation, write Zoom<space>on
o For de-activation, write Zoom<space>off
o Send the message on 7070
Cost:
Zoom Un-Limited:
o Go to Write Messages
o For activation, write Zoomu<space>on
o For de-activation, write Zoomu<space>off
o Send the message on 7070
Cost:
Zoom Limited
Zoom Un-Limited
Cost:
Subscription charges for Zoom Un-limited = Rs. 265.65 (Rs.
210 + TAX)
However, the general charges applied for this service are Rs. 31.63
including taxes (Rs. 25 + Tax).
• Dual SIM:
Warid Telecom has launched the facility of Dual SIM in Lahore, Karachi,
Islamabad & Rawalpindi Business centers. The dual SIM allows the
facility to have two different numbers on the same SIM (Line 1 and Line
2). The two numbers can be a combination of either two post paid
packages or one post paid package and one prepaid package. The
Primary number has to be post paid.
• Zoom Talky:
Voice SMS service through which message can be sent as recorded
voice. Further details are mentioned in
following:
1. No Pre-activation required
2. Charges for sending message applies to 76 paisas per 30
seconds including taxes (60 paisas + Tax)
3. It can be send on any network from Warid
4. For a Warid customer, no charges for listening to newly
received Zoom Talky message for the first time, however, 76
paisas/ 30 seconds including taxes will be applicable
afterwards.
5. The charges for sending an international talky message are
Rs. 3.80 / 30 seconds including taxes
(Rs. 3 +Tax)
6. Memory of up to 20 messages of 30 seconds length each
7. Messages can be stored up to 7 days
1. Dial *0* for all new messages (Follow voice prompts &
retrieve your Talky messages)
2. Dial *1* for old messages (Follow voice prompts & retrieve
your Talky messages)
The other cellular customers will be charged for listening to the
recorded message according to their network rates. They will receive a
respective number link in the message to be dialed for retrieval of
messages.
• E-Billing
Our prestigious postpaid customers can now enjoy this new convenient
service by receiving their monthly invoice via email. The service
classification along with charges is being provided below for reference:
The charges for dialling this service are Rs. 12.65 per minute including
taxes (Rs. 10 + Tax).
Recipient will not be charged for listening to the call received from 1700.
• ZEM Free Minute:
We are offering free minutes to our prepaid customers as well. The tariff
plan to be followed is excatly as Zem 30 seconds. However, the added
feature is that customer will daily receive 50 free minutes (On-Net)
from 9:00 AM to 5:00 PM with a deduction of Rs. 18.98 (Rs. 15 plus
tax).
Activation Procedure:
Activation Procedure:
Send Zem2u to 5060 [SMS will be charged at Rs. 12.65 (Rs.10+ tax)]
IVR Flows