I.

Introduction With global competition continually getting fierce, Total Quality Management, and Control is a must for any globally competitive company. Thanks to many organizations for standardization; management, and over all quality standards has been set by these organizations for the perusal, and use of companies. One company known for its quality in every aspect of its organization is the Deming-prized, Chennai-based, airbreak systems and castings manufacturer. India, being known for its companies that has unreliable quality, Sundaram-Clayton stands on top of its Indian competitors by being the first Deming-prized Indian Company. This therefore challenges other Indian companies to be at par with Sundaram-Claytons standards. The Focus of Sundaram-Clayton is overall customer satisfaction. Not only that, Sundaram-clayton is known for Comprehensive integration of the supply chain through implementation of ERP (Enterprise-Wide Resource Planning), which helped Sundaram-Clayton with their responsiveness. SundaramClayton also implemented Total Employee Involvement through Total Quality Management, believing that continuously honing the skills of their employees, and adopting different strategies from different companies, to deliver total quality that will leave their customers completely satisfied. It is no joke that Sundaram-Clayton received the prestigious Deming award. Sundaram-Clayton will have to continue such practices, and not be absolved by other companies in India, which are known for corrupt practices and unreliable quality. Sundaram-Clayton must stand at the peak of quality as the bearer of quality and standard in India, and to encourage other companies to emulate their practices, not only for profit, but for the benefit of Indias economy as a whole.

II. Statement of the Problem Global Competition nowadays is fierce, with car manufacturers from asia, continuously making breakthroughs in their performance, and challenging the big American car companies, Sundaram-Clayton must continually provide for top-quality service in order not to lag behind other Asian Car component Manufacturers. The main problem of SCL (Sundaram-Clayton Limited) is how to continually develop and strengthen its standard and quality, despite Indian companies apathy towards quality management. Aside from this, they have to know how to be continually be at par with global standards, amidst global economic crises, and fierce competition. II. Objectives of the Study o This study aims to create a wide understanding of the importance of Total Quality Management. o This study will try to let the readers understand the importance of Quality management, amidst global crises and fierce competition o This study will try to enlighten the readers as to why Quality management and its sustenance will yield huge profits. III. Analysis SWOT analysis Strengths The SCL, has continually been implementing the Company WideQuality control Implementation of Total Employee Involvement, Policy

Deployment, Standardization, Kaizen, and Training. Making everyone in the company aware of Quality Control Integration of 10 parameters of Deming, into 4 streams of quality practices: policies, people, processes, products Deming prize Awardee

Weaknesses There are no weaknesses seen

Opportunities Asian car manufacturers are rising above western competition, which means that Sundaram-Clayton, being an Asian company, it can cater the the needs of neighboring powerful companies. Threats Global Economic Crises Automotive-industry recession in the west

Fishbone Diagram

MACHINE MAN

Training Kaizen

Daily Inspection

To sustain Quality and Standards Total Quality Control Deming Standards MATERIALS

Method

VI: findings Positive: The SCL, has continually been implementing the Company Wide- Quality control, they need to implement the Total Employee Involvement, Policy Deployment,

Standardization, Kaizen, and Training. They should make everyone in the company aware of Quality Control in order for them to sustain Deming prize for their reputation. Negative: There are no weakness found in the case but they should be ready for the global economic crisis and the Automotive-industry recession in the west

V. Alternative courses of action: ACA 1. They should get an ISO certificate Advantage: to strengthen their quality beyond demings standards. Disadvantage: SCL does not really need it. It can incur them costs without any substancial growth ACA 2. they should should get HACCP certificate. Advantage: to standardized their hazard control points Disadvantage: it can be costly ACA 3. To implement the involvement of the employees and give rewards and benefits to them Advantage: it can be a good strategy to raise the companys profit

Disadvantage : Time consuming, Costly

Recommendation: We highly recommend that for the company to keep up and sustain their standards, they should get a certificate from the International Organization for Standardization (ISO). This will completely prove their company as one of the top bearer of standards in all aspects of their company. This will also make the company gain recognition in the European auto industry as an ISO certified company since ISO is based in Geneva, and is one of the worlds most reknowed standard setter. Although this can take a lot of companys time, and resources, since it is not easy to get certified, getting audited will continually sustain their quality in every aspect of the companys work. Conclusion: The Auto-industry has faced a down turn during these last few years affected by the global financial-crises. Aside from this western car manufacturers are also facing their greatest downturn, making Asian auto manufacturers the leaders of the industry. The fact that SCLs immediate market is in asia, creates a huge advantage. The only factor now is if they can sustain their quality and standard, despite the increase in demand. This is why an ISO certificate will reconfigure their standards, while keeping up with their Deming-awarded practices. The ISO certificate will certainly make the company keep-up with todays standards, and growth is not far, despite the crises that the global industry is now facing.

Ateneo de Davao University

In partial and fullfilment for the subject mgt433 Total Quality Management, MWF 5:50-6:50 2nd sem school year 2010-2011 Case of Sundaram-Clayton Submitted by: Ampatuan, Syed Kamal Reza L. Bantug, Mark Chiong, Kenneth Lago, Carlo Tan, Kobi Troy Submitted to: Sir Reynaldo Navacilla