Outline

Traditional PR PR vs. Advertising Scope of modern PR

Modern PR activities

Word of mouth Media mentions

Incorporating PR in the Promotional Mix

Event Sponsorship Stunt Marketing Charitable Donations Product Placements

Traditional PR
Beyond

Disaster Management Is it only about Press Releases and Press Tours

PR vs. Advertising
PR

more effective than advertising? Declining readership of newspapers Fragmentation and low penetration of broadcast media Ability to zap commercials

Scope of Modern PR

Modern PR Activities

Event Sponsorship

IIMR

Infusion pic with SBI logo Explain SBI MobiCash ex

Stunt Marketing

Frooti

Stunt Mktg Ex India http://www.youtube.com/watch?v=KQK5 UzijuQE

Charitable Donations

Pepsi

Ad Classmate Notes

Product Placements

Pierce

Brosnan wearing Reid & Taylor suits, Omega watches

Incorporating PR in the Promotional Mix

Table

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