Discussion

guide for instructor:

Coca cola has been facing a problem as their sales are not increasing at a growth rate as compared to Pepsi. The international portfolio of products given in the exhibits are not available in all countries People have become more health conscious and changing needs have caused a decline in the Cola market. Students could justify the investment using the figures of balance sheet, income statement and cash flow statement. Sustainability of Coca cola v/s Portfolio investment Transition from beverage industry to food industry They could compare the growth rate of Pepsi and coca cola. The management team in Pakistan believed that for future survival they need to diversify. However some of them were reluctant as it would increase the burden of work and might cause a risk to their jobs in the future