&

...................................................................................................................................................- 1 -

.......................................................................................................................................- 1 -

...............................................................................- 2 -

..................................................................................................................................- 4 -

............................................................................................................................- 6 -

.....................................................................................................................................................- 6 -

- ......................................................................................................- 9 -

....................................................................................................................................................- 12 -

............................................................................................................................................- 16 9.1
9.2

................................................................................................................................... - 16 ................................................................................................................................. - 17 -

10

..............................................................................................................................................- 22 -

11

...........................................................................................................................................- 23 -

12

................................................................................................- 24 -

13

...............................................................................................................................- 25 -

14

...................................................................................................................- 27 -

15

....................................................................................................................................- 30 -

16

- ......................................................................................................................- 32 -

:
:

, MSc
, MSc
, MSc

-







-

:
(....),
, , , 73100, , - . 2821037348 :
2821037553 Email: nikos@ergasya.tuc.gr

,
.
, ,

.
.

(....)

.
charter , .
( (
2008) 2,31 ). , ,

.
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.

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, charter .


,
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.

6 (,
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-1-|

 2008 4 ,
20 2008. 5.144 , , 18 .

charter
- 2007 ( ):
o : 3.165
o : 1.576
o : 403
2008 2 .
: 1,2% ( 95%)

.
.

( 24 ,
25 34 , 35-44, 4560,
61 ).

.
(. ).
.
, (0%) (..)
(. )
.. , . ,
( 24 )
.

(,

-2-|

9.13%
6.30%
6.13%
5.32%
6.96%

44.72%
37.78%
44.77%
35.85%
42.73%

/
46.15%
55.92%
49.10%
58.83%
50.31%

/ ), /
.
.
,
15.000 , 15.000 - 30.000 , 30.000 - 50.000 , 50.000 70.000 , 70.000 .
,

. .

30.000
- 50.000
.

.

, .
7

0%
15.000

10%

20%

15.000 - 30.000

30%

40%

50%

30.000 - 50.000

60%

70%

50.000 - 70.000

80%

90%

100%

70.000

( , ,
).

, .
, 5
, :

-3-|

17.87%
16.27%
16.07%
11.20%
10.60%

18.49%
11.50%
9.46%
7.57%
7.42%

18.32%
17.97%
12.91%
9.20%
7.54%

29.06%
19.69%
14.53%
8.44%
5.78%

,
- (-),

(,
90%
),
80%
- (value for
78.01%
70%
money), 60%
,
50%

40%
(
30%
34.21%
),
20%
22.49%

10%
13.86%
13.71%
11.29%
.

0%

.
. :

/ value for
money
/


value for money
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.

-4-|


.
,
. ,
:

last minute
(

21
),
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21 165
),
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Birds
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165
).
,
,
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, . , ,
, .
,
(
,
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, . 50% (.
) , .
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1

50% ,
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( ).
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1
2

, ,
,
-5-|

60%
50%
40%
30%
20%
10%
0%

,

.
, Tour operator/
, /, (Internet),
(, , TV),
, ( )
. ,

.

(Internet) .

:
,

.
35%.
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.


: , ,
.

,

.

(, .. )

.




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-6-|

 , ,
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40 % / , .
, 16% .
, ,
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/ .
( )
;

15.000 , , .
84%


( , )
&
/
16%
45%.
.

,
.
&
(

),

.
. ,
charter.
, : all-inclusive,
( all-inclusive), /, /, /,
, ,
..
:
(, all-inclusive ) 90%
. ( all-inclusive)
. , all-inclusive
studios. ,
, . (
all-inclusive ) studios
.

: ,

/ studios

allinclusive.

-7-|

 = 10.18

10.02

11.08

10.12

9.92

,
10.18
, ( 10%)
.
,

,

7 14 . ,
: 6 , 7 , 8

13
, 14

15

. ,
, .

, Tour operator/,
Website , websites, /,
.

(.. & ). ,

( )

.
, .
, /
supermarket.
,
, all-inclusive.
-8-|

; ;
;
.
, (5 ), (
) . :

.

36.18%
/
21.99%
32.89%

15.26%
30.33%

15.24%
28.23%

11.43%
27.20%

10.58%

41.92% 42.19% . . 53.68%

/
30.38%

40.03%
34.16% 39.72%

/
27.45% 36.54%
33.33%

32.98%

/
.
22.52%
34.50%
33.25%

27.76%

/
16.79%
5
27.66% 30.64%
26.99%

.
/
14.39%
26.35%
6
21.05%
23.16%

/
13.99%
19.65%

20.05% 21.17%

12.59%

17.76%

20.01%

19.17%
7
8.33%

13.39%

11.85%

15.80%

6.80%
12.08%
11.33%

14.57%

3
/
.

68.55%

: , , ,
5
: , ,
6
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7
: ,
4

-9-|

( )

(
).

.


,

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(, )
.
, , 10
, .

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-

(bar, night club)

(.. tennis)

(..

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/
)

, .

60%

50%

52.62%

40%
30%
20%
10%
0%

- 10 - |

49.65% 48.97%
39.23%

35.32%

30.89%
22.14%
16.95%
7.54%

5.19%

2.57%

 . ,
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(0%)
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15%
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- 11 - |

(.. , , ..)
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.
95%.

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), ( ).
.

- 12 - |

- 13 - |

, ,
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20 ,
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) 95%.
.

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() . , ,
,
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- 14 - |

 ,
,
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6,
- 15 - |

. / /
( )
(2% 3% ) .
,
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all-inclusive.

55.48 1.94

549.67 23.05

50.68 1.81

531.15 74.35

47.68 6.55

. / 494.02 65.64

. / 47.28 5.77

475.43 19.95

-all inclusive 43.25 2.01

-all inclusive 401.27 20.20

9.1

MUSA (MUlticriteria Satisfaction

Analysis), .... (
& ).
,
( ) .
,
, .

1.2

1.1

...

1.

,
,
. MUSA
.
:

- 16 - |

9.2

: , 0-100%,
( ). 100%
0%
.
/: , 0-100%,
/.
/ :
.
(trade-offs)
.
:

,
.
( ) () :
o ( ).
o ( ).
o ( ).
o ( ).

MUSA. ,

.
,
,

(, , , , , ).
- 17 - |

, :
, ,
-. ,
, ( ).

,
,
. ,
( ).
.

( )
- 18 - |

89.44 %

22.78%

87.22 %

14.35%

85.09 %

14.67%

83.12 %

15.53%

83.20 %

13.49%

86.77 %

19.19%

(
),
( ).
Value for money .
, ,
( ),
( ).
, .

: .
,
.

- 19 - |

88.13%

19.21%

84.11%

14.36%

87.12%

15.26%

84.36%

15.54%

87.02%

15.33%

87.16%

20.30%

: -

.
96.85%

21.24%

93.27%

20.20%

83.13%

12.21%

80.34%

12.32%

80.44%

13.41%

86.83%

20.62%

( )
( - ).

.
: -

77.60%

22.73%

60.03%

17.78%

72.03%

22.00%

90.35%

37.49%

- 20 - |

81.56%

29.00%

82.73%

13.63%

85.70%

17.81%

77.71%

12.93%

84.05%

26.61%

, .
: -

( | )

77.80% 78.48% 20.71%

81.33% 80.74% 20.44%

74.44% 75.14% 19.69%

66.54% 56.79% 16.89%

67.44% 66.27% 22.26%

90.27%

21.53%

84.52%

17.35%

87.80%

24.40%

86.19%

21.49%

56.32%

15.22%

,
, .
.
,
, .
- 21 - |

10
(Loyalty)
.

,
.
,

.
1/3 (37%)

;.

,

.

,
:

: 50,97%

: 37,76%

: 28,81%

: 30,52%

- :
61 ,
. , allinclusive ,
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(, , ).
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( 10% ),
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61 ,
all-inclusive ,
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.
- 22 - |

0.00%

5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%

;

.
,
.
( )
1/3 ( ) 60%
6% ( ).
, 5%
( )
2/3 ( ).
.
( , )
.

11
,
.
- 23 - |

 ,

.
( ).
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.
( )
, (0%-60%
, 0% - 15% ).
.
0% 10%20%30%40%50%60%
-

21%

14%
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6%

5%

3%

3%

3%

13%

7%

3%

7%
6%
5%
4%
4%
4%
3%
3%
3%
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32%

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56%

15%

14%

&

, , , (
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12

( ,
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- 24 - |

 .
.

,
42%

.
,
,

50%.

(, , ) .

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.

13
.
,


,
.

,

,
:

:
43,97%
(53%).
:
59,69%
,

: 55,25%

:
59,73%
.
/
( / ).

( ;)
, .
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. , 3 4 ( 75%)
- 25 - |

),

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- 26 - |

14
,
.
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.

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( )


. .

- 27 - |

, ,
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all-inclusive

<24

( )

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all-inclusive
,

,
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,
.
:

- 28 - |

,
( )
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- 29 - |

15
, .
, .
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1-2 ) ,
.

.

( ).
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),
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/ (Value For
Money) . ,
,
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84.22%. ,
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( ). ,
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:

( ).

.
(
.

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(
).

- 30 - |

,
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operator ( ). ,
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,
.
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:
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- 31 - |

 ( ),

,
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.
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).

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254 .
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0,2
5 /

16 -
,
charter,
2008.
(..
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- 32 - |

 ,
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.
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.

( , , ,
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,

tour operators (
) (
)

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), , . (
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- 33 - |

, 1 .
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1-2 .
.

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tour operators / .

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- 34 - |

/
( )



/ /
(Early Birds)
/ ( )


Internet

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,
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, (ETC)
& (ETAG), , ,
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- 35 - |

:







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