RESEARCH METHODOLOGY

ASSIGNMENT

Submitted to:

Prof. Subir Goha Submitted by:

Name: Vidhu Jain

Roll No.: 121
Section: F7
 RESEARCH METHODOLOGY

RESEARCH PROBLEM

Research problem is to understand the behavior of mobile phone users in

Delhi and further capture their satisfaction level that is influenced by various
technical and non – technical factors.

INFORMATION REQUIRED TO CONDUCT THE RESEARCH

• Usage Pattern of Mobile Phones

• Level of Satisfaction
• Level of satisfaction with the Gadgets
• Mobile Instrument Brands Used

DESCRIPTION OF TARGET RESPONDENT

A survey of 30 sampled respondents is required to conduct the research in the

geographical area of Delhi. The population of mobile end users in Rohini area is
huge. Since the population is very large a sample of 30 respondents was selected by
means of random sampling procedure. To make the study an in depth one, the
sampling procedure is required to perform by means of stratified way to understand
the level and perception of end users in different category in age group.

• Age Group : 18 - 35

• Market Segment : Student, Service personnel, Business, Retired etc

 SURVEY QUESTIONNAIRE
Mobile Phone User Satisfaction Survey

Date :

Name of the Respondent :

1. Who is your service provider ?

A. Airtel
B. Vodafone
C. Idea
D. MTNL
E. Tata Indicom
F. Reliance
G. Dolphin
H. Other (Please Specify)

2. Which Market Segment do you belong to?

A. Student
B. Service Personnel (Govt/Public Sector)
C. Service Personnel (Private Sector)
D. Self Employed Professional
E. Business Person
F. Retired Person
G. Other (Please Specify)

3. From how much time you are using the Mobile Phone?

A. Less than one year

B. 1-2 year
C. 2-3 year
D. 3-5 year
E. More than 5 year
4. For which purpose you are using your mobile phone the most?
 A. Business
B. Official
C. Personal

5. Which type of connection you are using?

A. Prepaid
B. Post Paid

6. How much satisfied you are with the services of your service
provider?

A. Fully Satisfied
B. Almost Satisfied
C. Average Satisfied
D. Partially Satisfied
E. Not Satisfied

7. If the response to the above question is not ‘fully satisfied’ then

what is the main reason of your dissatisfaction?

A. Poor quality of signals/network

B. Customer care services
C. Call tariffs
D. Value added services

ABOUT GADGETS

8. Which mobile phone instrument do you use?

A. Samsung
B. Nokia
C. Sony Erickson
D. Motorola
E. Siemens
F. LG
G. Any Other (Please Specify)
9. How much satisfied you are with the functionalities of your phone?
 A. Fully Satisfied
B. Almost Satisfied
C. Average Satisfied
D. Partially Satisfied
E. Not Satisfied

10.How much satisfied you are with the services provided by the repair
centers?

A. Fully Satisfied
B. Almost Satisfied
C. Average Satisfied
D. Partially Satisfied
E. Not Satisfied

ABOUT PROMOTIONAL CALLS/SMSs

11.Are you regularly receiving promotional scheme calls from various

organizations?

A. Yes
B. No

12.When you receive a call like that, what you normally do?

A. Disconnect it
B. Discard it
C. Hear it partially
D. Hear it fully

13.Do you get convinced by these calls?

A. Yes
B. No
14.Do you think that these calls are often disturbing?

A. Yes
B. No