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  • BBA FT - IV Sem - Packaging and Distribution Channels - Lecture - 7-10

    Transféré par

    Mona Sharma Dudhale
    29 vues5 pages
    Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Graphics and Structure are the key tools to grab the consumers' attention. The role of Packaging is : - to sell the product - to protect the product.

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    BBA FT- IV Sem - Packaging and Distribution Channels - Lecture - 7-10

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    Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Graphics and Structure are the key tools to grab the consumers' attention. The role of Packaging is : - to sell the product - to protect the product.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    29 vues5 pages

    BBA FT - IV Sem - Packaging and Distribution Channels - Lecture - 7-10

    Transféré par

    Mona Sharma Dudhale
    Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Graphics and Structure are the key tools to grab the consumers' attention. The role of Packaging is : - to sell the product - to protect the product.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 5

    BBA FT - IV Sem

    Selection of Container & Package Design

    Packaging & Distribution Channels By: Kulbhushan Thakur

    www.altius.ac.in

    Package Design
    Physical protection Containment or agglomeration Information transmission Security Convenience Portion control
    Packaging & Distribution Channels By: Kulbhushan Thakur
    www.altius.ac.in

    Product Packaging
    Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packagings role : - To sell the product - To protect the product -To facilitate the use of the product Designers have two key tools to grab the consumers attention - Graphics - Structure.
    Packaging & Distribution Channels By: Kulbhushan Thakur
    www.altius.ac.in

    Container Selection
    Safety Sustainability issue Nature of Product Seasonably Locks & Security Loading & Unloading Types of Transportaion
    Packaging & Distribution Channels By: Kulbhushan Thakur
    www.altius.ac.in

    Thank You

    Packaging & Distribution Channels By: Kulbhushan Thakur

    www.altius.ac.in

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