Below-the-Line activity And Rural Marketing In Urban India

Under the guidance of

Mr. Christopher Lopes Regional Head 3HD Media.

Prof. P.R. Kulkarni IBS, Mumbai.

Objectives
Primary objective To understand the current Below the Line digital marketing To enlist the components of BTL Marketing To analyze the effectiveness of the BTL marketing in Live Project. Secondary Objective To recommend suggestions to the company based on study made To organize the complete fashion show To contact Brand Managers of successful firms for sponsorships

Schedule
To understand the Concepts Make the presentations Meet the Brand Managers Bring Sponsorship To organize a fashion show

Digital Marketing
Introduction- All about fashion Show Highlights- Being a one of a kind show what unique benefits our fashion show is offering to the exhibitors. Media Plan- All the media plan and marketing which is decided Marketing Started- What all marketing has been started about the fashion show, e.g. - Facebook page, blogs, twitter. Sponsorship Mileage- Marketing done for the sponsors on ground and on digital media. Sponsorship Exclusivity- What all benefits will be given to sponsors according to the money they are sponsoring.

Strategies for Sponsorship

Approach-In this stage I made an initial contact with the potential brand managers and tried to find out how they want marketing. Presentation Handling Objections Closing-In this stage I asked the manager for the sponsorship. Follow up-It was my last stage where in I aimed to develop a long-term relationship with the manager.

Rural Marketing in Urban India

Objective: To collect data regarding the number of people unemployed or underemployed. Methodology: Analysis of Corporate Social Responsibility initiatives in 3HD Media. Observations: After visiting 8 slums and talking to the slum dwellers and other blue collared workers around the city, I observed the following: 3 of every 7 people I met were unemployed. Majority of the employed people I met earned less than Rs. 70/day. Description: At 3HD Media, we interns were asked to generate a mobile number database of the blue collared and unemployed workers. After visiting and meeting the people in and around the slums, I, managed to create a database of 250 mobile numbers.

Thank you