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accomplished salespeople
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FAST COMPANY
Local real estate brokerage firms aren’t supposed to land on the Inc. 500 list alongside microchip makers
and management consultants. They aren’t supposed to make Crain’s “Fast Fifty” list of the fastest-
growing companies in Chicago or its “40 Under 40” list of top young executives. They aren’t supposed
to enjoy 5-year, quadruple-digit revenue growth or gobble up market share like a Silicon Valley
sensation. But since @properties was established in 2000, we have done all of that.
Our success is no coincidence. It’s a result of our commitment to form a next-generation real estate
company that continually raises the bar on service, professionalism and performance. It’s a byproduct of
a culture that has attracted hundreds of top-producing Realtors® and produced thousands upon
thousands of satisfied clients. It’s the effect of industry-leading technology, high-visibility office locations,
and marketing programs that are second to none. And it’s a demonstration of our ability to better relate
to today’s homeowners and to consistently achieve superior results for our clients.
Today, just a few short years after opening a small, four-person office in River North,
@properties has become the largest, independently-owned residential brokerage firm
in the city of Chicago. And we continue to charge ahead.
Prior to establishing @properties, company co-founders Michael Golden and Thaddeus Wong were
Chicago’s top-producing real estate agents. Today, surrounded by more than 700 agents, Golden and
Wong come to work each day with the same market awareness, professionalism and drive that
catapulted them to the top of their field.
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Their experience in the trenches and hands-on involvement in the day-to-day operations of the company
are a major distinction between @properties and a lot of other large brokerage firms in Chicago. And it’s
one reason why the company, its agents and its clients have fared so well. @properties is never beholden to
the demands of shareholders, the impulses of absentee owners or the inefficiencies of corporate
bureaucracy. The company always has its finger on the pulse of the local market and always has the ability
to respond to changes swiftly and decisively.
Since its inception, @properties has sold more homes within new-construction and condo-conversion
developments than any other real estate firm in Chicago. But what does our status as the city’s
undisputed development-sales leader have to do with helping you sell your existing home?
Interestingly...quite a lot.
First conceived as a sales-and-marketing company for real estate developers, @properties originally
built its marketing programs to support this niche. That’s significant because marketing new
construction requires an extremely high level of sophistication, planning and creativity. In fact, tools
such as database marketing, professional merchandising and virtual tours, which have only recently crept
into traditional brokerage, have long been the standard in development sales. To us, it seemed only
natural that existing-home sales would benefit from more evolved development-marketing concepts,
and, of course, they have.
@properties continues to develop and refine marketing programs for both new-
construction and existing-home sales, taking best practices from each and applying
them to the other. The result is that we are the only real estate firm in Chicago to serve
both segments of the market so successfully and on such a large scale.
Thaddeus Wong
Michael Golden
Co-Founders
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EXPOSURE:
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exposure is
everything.
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EXPOSURE:
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40%
Our agent-outreach is so methodical and efficient that
@properties boasts a 40% ratio of intra-office sales.
the highest among any major Chicago brokerage firm
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EXPOSURE:
atproperties.com
The National Association of Realtors reports that 80 percent of homebuyers begin their search online.
Our in-house research indicates that percentage is closer to 95 among Chicago’s city homebuyers. It’s
clear the Internet is one of the best ways to reach prospective buyers.
With more than 100,000 unique visits a month, atproperties.com is a popular destination for
homebuyers. Every @properties listing has its own web page complete with photos and a virtual tour.
The site also features the @home agent search function, which e-mails your listing directly to buyers
when it matches their search criteria.
80%
of home buyers begin their search online
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atproperties.com attracts more than 100,000
unique visits a month
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EXPOSURE:
internet marketing
Beyond the exposure your property receives being listed on atproperties.com, the @home agent function
includes your property in agent e-nouncements that are regularly sent to @properties’ network of more
than 350,000 contacts.
@properties also pulls in buyers from other popular real estate sites like Realtor.com,Yahoo, Trulia and
Zillow. And we post your listing on popular local sites including ChicagoTribune.com and Craigslist.com.
We were one of the first real estate firms in Chicago to post video property tours on YouTube and to
purchase Google AdWords in order to assure higher rankings in online searches.
Real Estate
Bottom line:
if your home is listed with @properties, buyers will find it on the Internet.
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@PROPERTIES email announcements are sent
to a network of over 350,000 contacts
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IN ADDITION TO ITS EXPOSURE ON
ATPROPERTIES.COM, YOUR PROPERTY
can be found on:
> AOL.com/RealEstate
> ChicagoTribune.com*
> CityCribs.com
> CraigsList.com*
> Cyberhomes.com
> Edgeio.com
> EXCITE.com
> GoogleBase.com
> HotPads.com
> JUNO.com
> MSN NETWORK
> NETZERO.com
> Oodle.com
> PropSmart.com
> ReaLTor.com*
> SearchChicago.com
> Terabitz.com
> Trulia.com*
> UNITEDONLINE.com
> Vast.com
* SHOWCASE LISTINGS
.com
EXPOSURE.
EXPOSURE:
Mobile Marketing
@properties is the first real estate brokerage firm in Chicago to institute
a comprehensive mobile marketing program, making it possible for
homebuyers and their agents to receive instantaneous property information
by sending text messages from their cell phones. Mobile marketing also
allows your @properties listing agent to capture and respond to leads
within seconds, potentially turning a curbside inquiry into a showing
or sale. Homebuyers text a “short code” found on a property For Sale
sign or in an ad and instantly receive a text message containing a property
description, features and multiple photos. Users can then scroll over
the listing agent’s e-mail address or phone number to directly contact
that agent to set up a showing or request more information. The
technology automatically optimizes the user experience based on cell
phone and carrier, so enabled phones receive mobile web sites or photos.
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The ubiquitous @Properties For Sale sign
WITH mobile marketing
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EXPOSURE:
Print Advertising
@properties’ multi-million-dollar annual print advertising budget gets your home in front of hundreds
of thousands of Chicagoans each week.Your listing is part of @properties’ full page weekly advertising in
the Chicago Tribune Sunday real estate section. We also feature our Luxury Collection listings in weekly
Tribune ads, and in specialty publications such as Modern Luxury’s CS. Depending on your specific
needs, we can customize an advertising program for your listing to include additional local, national and
community media outlets.
In addition to property-specific advertising, @properties places corporate advertising in
local publications, on billboards and in other highly visible media throughout Chicago.
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By reinforcing the overall @properties brand,
we make all of our marketing efforts WORK MORE
EFFECTIVELY on behalf of your property
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EXPOSURE:
That is why we offer the Luxury Collection, a sales and marketing program that leverages @properties’
unmatched resources and relationships to meet the needs of Chicago’s luxury property owners. From
new-construction in Lincoln Park to landmark mansions in Wicker Park, from vintage high-rises
along Lake Shore Drive to the newest generation of super-luxury towers, @properties has successfully
marketed and sold hundreds of millions of dollars in high-end real estate throughout the city.
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EXPOSURE:
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PRICING YOUR HOME:
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A CMA takes into account:
Property features
> Location
> Livable square footage and lot dimensions
> Condition of property inside and out
> Unique features
Market conditions
> Supply and demand
> Interest rates and availability of financing
> State of the economy
> Seasonal demand
Competition
> Price, location, features and condition
> Market activity
> Market time
> Price changes, re-listings
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PRICING YOUR HOME:
showing activity
The greatest amount of showing activity occurs within the first few weeks of market
time, so pricing your home correctly is crucial to a timely and lucrative sale. The longer a property sits
on the market, the more negatively it is perceived – and the harder it is to sell. Therefore, overpricing
a property out of the gate virtually assures a seller of a longer market time and a lower return.
Remembering the time value of money, a home that sells for $500,000 today returns more than a
home that sells for $500,000 at any point after today.
98.5%
@Properties LIST PRICE TO SALE PRICE RATIO AVERAGE
#1 in Chicago - MLSNI 2007
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PRICING YOUR HOME:
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@Properties AVERAGE DAYS On MARKET
#1 in Chicago - MLSNI 2007
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PREPARING YOUR HOME:
GETTING IT READY
Part of attracting the best possible offer for your home is attracting the widest
possible audience of potential buyers. But every buyer sees your home from their own
unique point of view.
Maintaining a neutral décor and a clean, uncluttered environment gives your home the kind of mass
appeal you need in today’s ultra-competitive real estate market – one in which buyers give just as much
consideration to what’s wrong with a particular home as they give to what’s right.
@properties will help you see your home from a buyer’s perspective and suggest ways to enhance its
marketability. In most cases, that won’t mean spending a lot of time or money – just enough to create
that crucial good first impression.
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PREPARING YOUR HOME:
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PREPARING YOUR HOME:
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PREPARING YOUR HOME:
> Use neutral colors and décor to help your home appeal to the largest number of potential buyers.
Add color through accessories like pillows, throw rugs and candles.
> Arrange furniture in small groupings that demonstrate a room’s functionality, and do not overcrowd a
room with furniture. Float furniture away from walls, and place pieces in a way that dictates logical
traffic flow.
> If possible, position your most attractive piece of furniture so it is seen when entering the room.
> Open the blinds and drapes to let in extra light and make rooms seem larger. Use light, airy window
treatments, like simple sheers on a curtain rod. Hang window treatments so they cover the least
amount of glass making windows appear larger.
> Higher wattage light bulbs can brighten up dark areas, while dimmers are a low-cost way to add a
desirable feature and allow you to increase or decrease light levels in different rooms.
> Camouflage outdated furniture or worn upholstery with slip covers, and replace worn bedspreads
and throw rugs.
> Keep kitchen counters clean and clear of all items, and remove all magnets and notes from the front
of the refrigerator. If your kitchen needs an update, paint cupboards with a neutral color and replace
knobs on cabinets.
> Remove all personal items from the bathroom counter. Stock fresh towels and get a new shower
curtain and rug for the floor.
> Personal photographs and mementos add warmth and character to a home, but use them in
moderation so the buyer will focus on your home, not you.
> Use interesting accessories to draw the eye to desirable features like built-in shelving, book cases or
fireplace mantels.
> Display knick-knacks and collectibles in neat, uncluttered groupings.
> Adjust the temperature in your home according to the time of year. In winter, warm rooms create a
sense of coziness, while ceiling fans and air conditioning make your home a welcome oasis for buyers
in hot weather.
> Remember outdoor spaces like your back yard, patio or balcony. Add furniture, plants or potted
flowers with seasonal settings.
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negotiating offers:
Confidentiality Communication
Our fiduciary duty to our clients begins and ends Your @properties agent will involve you in all
with confidentiality, which is vital to the integrity aspects of the negotiation and communicate your
of the deal and to our reputation as professionals. options clearly and candidly.
Responsiveness Strength
Time is of the essence in a real estate transaction. We do everything in our power to help our clients
We will expedite the presentation of offers negotiate from a position of strength. Our goal is
and counteroffers, and quickly act upon any to achieve an outcome that meets or exceeds your
opportunity. expectations.
Resourcefulness
Real estate sales are multi-faceted transactions. We
examine all angles of a deal to find strategies and
solutions that help you accomplish your objectives.
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negotiating offers:
Price
Your agent’s knowledge of the current market is invaluable in helping you decide whether to accept the
offered price or counter with a higher one. They will also help you consider the time value of money in
your decision, i.e. will a higher offer offset potential additional carrying costs?
Mortgage Contingency
Most buyers purchase a home subject to obtaining a mortgage. The terms of the mortgage and a
timeframe for securing financing must be stated in the contract. Make sure you are comfortable with
these terms and the buyer’s ability to obtain a mortgage, because if they cannot, the contract will be void.
Home Inspection
Most buyers choose to conduct an inspection of the property with a licensed home inspector to identify
potential structural or material problems. If the inspector uncovers any issues, you and the buyer must
negotiate what items will be addressed, by whom, and who will pay for them.
Attorney Approval
Attorney approval is usually a one-week period, in which both you and the buyer have your attorneys
review the contract and suggest alterations. Upon attorney review, if the contract is not acceptable to
either party, both have the option to cancel.
Closing Date
This is the date when ownership changes hands and usually, but not always, the date when you must
vacate and the buyer may occupy the property. If you have specific requirements for scheduling the
closing due to your own move, the buyer’s flexibility in this regard might be an important factor in
deciding to accept an offer.
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CONTRACT TO CLOSING:
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CONTRACT TO CLOSING:
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good karma = good business
Long before starting the process of buying or selling a home, many of our clients are
already familiar with @properties – not only through our reputation in real estate
circles but also through our reputation in the community.
We are proud of the fact that philanthropy and volunteerism has become such an important part of the
culture at @properties. Our agents and employees consistently donate their time and money to
worthwhile causes including local, national and international charities, relief efforts, civic organizations,
children’s charities, hospitals and neighborhood groups. We are a frequent sponsor of community events
and a visible presence at neighborhood festivals. In 2007, we introduced the @spot – a neighborhood
coffee shop where neighbors can gather to talk about real estate, of course, but also to form the bonds
that strengthen a community.
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Sunday, September 30, 2007
Good relationships, good business, good karma. It’s what keeps @properties front and
center in the community and strengthens our reputation as a trusted partner.
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At the end of the day:
exposure is
everything.
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It is the policy of @properties to abide by all local, state and federal fair housing laws and
not to discriminate against any individual or group of individuals. The agent may not lawfully
disclose the racial , ethnic or religious composition of any neighborhood, community, or
building, nor whether persons with disabilities are housed in any home or facility, except
that the agent may identify housing facilities meeting needs of a disabled buyer.
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RIVER NORTH: LINCOLN PARK: LAKEVIEW: GOLD COAST: BUCKTOWN:
618 WEST FULTON 1586 NORTH CLYBOURN 3101 NORTH GREENVIEW 212 EAST OHIO 1875 NORTH DAMEN
CHICAGO, IL 60661 CHICAGO, IL 60642 CHICAGO, IL 60657 CHICAGO, IL 60611 CHICAGO, IL 60647
T: 312.491.0200 T: 312.254.0200 T: 773.862.0200 T: 312.506.0200 T: 773.432.0200
F: 312.491.0228 F: 312.254.0222 F: 773.305.0480 F: 312.506.0222 F: 773.432.0050
our greatest strength is our ability to sell
your home for the best possible price in the
shortest amount of time