Name: __________________________________

The Power of Price After you finish reading the Power of Price, by Dan Ariely, please answer the following questions about his SoBe experiment in full sentences. 1. Who do you think was Arielys intended population?

2. How did he obtain his sample? Do you think they are representative of the

intended population? If not, how are they different?

3. What is the independent variable in the first two studies? What is the

dependent variable?

4. How was the dependent variable operationalized in each of the first two

studies?(A variable is operationalized by making it measurable.)

5. Can you identify any confounding (outside) variables in these experiments?

What are they?

6. What do you think of the conclusions he made? Are they accurate in your

opinion?