Corporate Communication

Organizations see corporate communication as a strong tool towards brand building.

What is Corporate Communication?

By corporate communication, we mean a corporations voice and the image is projects of itself to the world. Included in this field are areas such as corporate reputation, corporates advertising and advocacy, employee communication, investor relations, government relation, media management, and crisis communication.

Corporate communication is defined as the product of communication, it could be memos, letters, reports, websites, emails, speeches , or news release. The aggregate of these message is what a company sends to its constituencies, whether internal or external.

Aspects of corporate communication

Positioning Reputation Management

Corporate Communications

Employee Communication Community relations Media relations

Corporate Social Responsibility

CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis.

Reasons for a Business being More Socially Responsible

CSR can help differentiate the business and give it a competitive advantage. Win the support of staff, and help foster a better corporate culture. Can lead to efficiencies in energy and material use and often lower costs. Government and key stakeholder can often view more sympathetically a company that incorporates CSR into its everyday business Can help attract employees.

Crisis Management Communication

A crisis is any situation that threatens the integrity or reputation of a company, usually brought on by adverse or negative media attention

Five Steps to Better Crisis Communication

Express genuine empathy Own the message quickly Commit to full transparency Put a face on the industry Train the industry s spokespeople

Media handling in Crisis Situations

Designated Spokesperson Media Policies and Procedures Practicing Tough Questions Prepared Statements Key Audience