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Physical environment
Emotions
Advantages Disadvantages
Allowance for browsing Loitering encouraged.
and wandering freely. Possible confusion.
Increased impulse Waste of floor space.
purchases Cost.
Visual appeal Difficulty of cleaning.
Flexibility
Free-Flow Layout
Grid Layout is a type of store layout in which
counters and fixtures are placed in long rows or
“runs,” usually at right angles, throughout the store.
Advantages Disadvantages
Low cost. Plain and uninteresting.
Customer familiarity. Limited browsing.
Merchandise exposure. Stimulation of rushed
Ease of cleaning. shopping behavior.
Simplified security. Limited creativity in
Possibility of self-service. décor.
Loop Layout/ Racetrack layout is a type of store
layout in which a major customer aisle begins at the
entrance, loops through the store, usually in the
shape of a circle, square or rectangle, and then
returns the customer to the front of the store.
Advantages
Exposes customers to the greatest amount of
merchandise
Entry
Exit
Spine Layout is a type of store layout in which a single
main aisle runs from the front to the back of the store,
transporting customers in both directions, and where on
either side of this spine, merchandise departments using
either a free-flow or grid pattern branch off toward the
back aisle walls.
Exterior Atmospherics Interior Atmospherics
Storefront Accessibility Flooring Wall
Marquee Entrances Dead area Trial room
Visibility Parking Lighting Aisles
Size of building Personnel Odour
Display windows Temperature Cleanliness
Adjoining Stores Fixtures