Events:

How companies/Brands use it for promotion

TOPICS
Events
Types of Events Pros and Cons of Events Event Promotion Techniques Reasons that led to failure of Events 8 Successful event marketing campaigns
1. 2. 3. 4. Samsung 3D concert Samsung Wave Redbull Stratos Some Successful Campaigns

Events
Events are a planned public or social occasion
Events are designed to increase the sales of a product or service by promoting them.

Types of Events
Product launches
Award ceremonies Holiday parties Customer appreciation parties Happy hour Seminars

Types of Events
Charity functions
Press conferences Trade shows Vip events Sports events Various other outdoor events

PROS AND CONS OF EVENTS

Pros
Return on Investment (ROI) Company and Product Reputation Delivering the Message

Cons
Capital Blocked Short term use

Potential of Negative publicity.

Brand Image
New Business Relationships

Event promotion techniques

Press releases
Set up an event website Promote through blogs Create a digital media kit Regional targeting

Ticket printing

Reasons that lead to failure of events ?

Misunderstood your target audience

Misdirected your event Supplied insufficient information to the creative team

Message got lost

Failed to follow up with the customers

8 Successful event marketing campaigns by companies

Samsungs 3D CONCERT

Samsung wave : Meshing digital & real world

rED bULL STRATOS SPACE JUMP

Some of the successful event marketing campaigns

Sony bravia bouncing balls
Levis- Size does matter Snapple beverageshigh tea event

Coke- happiness Mrs. Meyers- Cleaning up machine event in the city colleges Coke Magic machines in megacities

Thank you