ADVERTISING

ADVERTISING

‫ ڇ‬The means of informing and influencing

the general public to buy products or
services through visual or oral messages.

‫ ڇ‬A product or service is advertised to

create awareness in the minds of potential
buyers.

‫ ڇ‬The commonly used media for

advertising are T.V., radio, websites,
newspapers, magazines, billboards,
hoardings etc.
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ACADEMIC PROGRAMME AND ELIGIBILITY
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COURSE DURATION ELIGIBILITY HIGHER EDUCATION

1. B.Sc in Mass 3 years Pass in +2 with M.Sc in Advertising/ Mass

communication Communication
Any Group.
2. B.Sc in 3 years
Management or
advertising
3.Diploma in
Advertising/ 6 months to Pass in any
Mass One year Graduation
Communication

• Preference is also given for MBA for market research, client

servicing and media planning departments.

• In the creative department, a general BA with a command of

language communication plus knowledge of designing
packages like Photoshop, coral draw or fine arts is the
requirement.
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APTITUDE REQUIRED

 Business acumen,  Stamina,

 Interest in social and economic  Originality

trends,  Resilience and persistence,
 Communication skills,  Imaginative bent of mind
 Team spirit, as

 Ability to withstand the high stress well as discipline,

level of competitive  Capacity to deliver

environment,
 Ability to handle criticism,
 Ability to work under pressure,
 Tact and self-confidence,
uncomplicated
messages/images,
 Ability to produce writing/
design most suitable to
campaign requirements.
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JOB PROSPECTS

Employment opportunity in

• An advertising agency
• Advertising department in private and public-
sector
company
• Advertising section of a newspaper, journal or
magazine
• Commercial section of radio or television
• Market research organizations
• Freelance work
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REMUNERATION

 Fresh graduates can begin as trainees

with a
salary of Rs 6,000 to Rs 10,000 per
month

 MBAs and professional trainee can

look
forward to higher starting salaries
between Rs 8,000 and 14,000 per
month
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RELATED AVENUES
MARKET
MANAGEMENT RESEARCH

MARKETING TV AND FILMS

AND SALES

PUBLIC GRAPHICS AND

RELATIONS DESIGN

RETAIL DISTRIBUTION