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Who you are What kind of personality you have Your sincerity towards your application
EDIT.
You may edit as many times as you can until all your qualifications and personal details are laid out. Its imperative to have someone critique your application before sending it out
KEEP A COPY.
If you have time/chance to do so, then keep a copy for yourself.
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BE HONEST.
Make sure everything you put in your application form is true and correct.