BPC Evaluation and Grading Criteria

Round 1 Executive Summary Grading Criteria

Serial # 01 02 Considerations Novelty of the Business Idea Clarity of the Purpose / Purpose of the Business (What the team wants to accomplish by launching this business?) Clarity in defining target market and level of understanding about it. Uniqueness of the business and the products it offers with respect to its competitors. SWOT Analysis Practicability of business model. Money making ability of the business. Ability to clearly define the customers and understanding their needs. Financial Projection Capital Requirement and ability to present a clear plan about how this capital will be utilized in generating profits. Team Composition and clear definition of their roles. Strategy. Realistic or not? Effective articulation of the Executive Summary Marks 20 15

03

15

04

10

05 06

10 20

07

12

08 09

18 10

10 11 12

10 15 10

Elevators Pitch Grading Criteria

Serial # 13 Considerations Clarity and Preciseness in communicating the right information in logical and attractive way. Truthfulness in communicating important point. Marks 25

14

10

Executive Summary + Elevators Pitch

Serial # 15 Considerations Grand Total Marks Obtained/200

BPC Evaluation and Grading Criteria

Round 2 Business Plan Grading Criteria

Serial # 01 02 Considerations Clarity of the purpose: Reason for launching the business. What problems are being addressed through the business? Effectiveness of the business in solving the problem. Clear identification of the target market (including understanding of market demographics) Marketing Strategy (including how the product will be positioned with respect to its prospective competitors) SWOT Analysis Business Model Detailed financial projections. (Realistic or not?) Understanding of Capital Requirement. Team Composition (including ability to spot and attract right human resource for the business) Clarity and Effectiveness in articulating the business plan. Marks 20 15

03

15

04

15

05 06 07 08 09

10 20 15 10 15

10

20

Presentation Grading Criteria

Serial # 11 Considerations Clarity and conciseness in providing the right information. Effectiveness of the presentation. (Communicating the key aspects with appropriate visual support i.e. diagrams etc.) Marks 30

12

15

Serial # 13

Considerations Grand Total

Marks Obtained/200

BPC Evaluation and Grading Criteria

Round 3 (Finals) Final Presentation Grading Criteria

Serial # 01 02 Considerations Clarity and conciseness in presenting the business idea. Ability to provide logical and relevant information in an effective way. Team Coordination and Effectiveness Time Management (Ability to use allotted time in an effective way) Clear understanding of financial details Ability to attract and sustain the interest of the judges and the audience Judges personal assessment Marks 20 25

03 04

25 15

05 06

15 25

07

30

For Questions and Answers Session

Serial # 08 Considerations Ability to clearly understand and respond to the questions of the judges and to convince them appropriately. Overall Confidence (including self confidence and confidence in the idea they are presenting) Marks 25

09

20

Serial # 10

Considerations Grand Total

Marks Obtained/200