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CLIENT: ARTNOW YEKATERINA NOVIKOVA

LOGO DEVELOPMENT, DRAFT 2 MAY 14, 2009

an
an
INSPIRED BY ROBERT THERRIEN’S “BLUE CHAPEL”, THESE LOGO DESIGNS PLAY ON THE COLORS AND SHAPES
PRESENT IN THE PAINTING THAT IS PART OF THE ART NOW COLLECTION.

FONT: FUTURA WITH UNIQUE KERNING.


THE LOWER CASE “A” AND “N” ARE JOINED TOGETHER
TO CREATE A MORE INTERESTING SHAPE WHILE THE
SHADOW BEHIND THEM IS SIMILAR TO THE GRADATION
PRESENT IN “BLUE CHAPEL”.
a r t n o w i n t e r n a t i o n a l

FONT: HELVETICA NEUE WITH UNIQUE KERNING.


A R T N O W SIMILAR SHADES OF YELLOW AND BLUE ARE LAYERED
I N T E R N A T I O N A L
ON TOP OF ANOTHER TO CREATE MORE COLORS PRESENT
IN THE “BLUE CHAPEL”, AS WELL AS REINFORCING THE
IDEA OF DIFFERENT IMAGES IN THE COLLECTION
REPRESENTED BY DIFFERENT SQUARES. THE FONT IS
A MODERN VERSION OF HELVETICA, CHIC AND STRONG.

ARTNOW FONT: HELVETICA NEUE CONDENSED


THIS PAYS DIRECT HOMAGE TO THE
“BLUE CHAPEL” BY INCORPORATING
A SIMILAR SHAPE WITH A SHADOW
THAT EXTENDS BENEATH THE TEXT.

ARTNOW I N T E R N A T I O N A L
FONT: HELVETICA NEUE CONDENSED
THE WORD ‘INTERNATIONAL’ IS ADDED
UNDERNEATH THE LARGER TEXT IN THE
SAME FONT STYLE BUT WITH EVEN WIDER
KERNING.

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