QUESTIONNAIRE

Name : ____________________________ Gender : Male Female Age Group : Below 18 yrs 18-20 20-22 22 and above

Year : First Year Second Year Third Year

1. What attracts you towards a brand? Credibility and price of the product Trustworthiness of the product Attractiveness of the celebrity endorser Others, please specify ______________

2. Do you get attracted to a product because of its celebrity endorser? Yes No Sometimes

3. Do celebrities help you remember and recollect a brand? Yes No Sometimes

4. If Product X is endorsed by your favorite celebrity, then on a scale of 1 to 5, encircle the number that best reflects your feelings towards the following questions pertaining to your intent to buy this product. Unlikely How likely you are to purchase this product? How likely are you to try this product if seen in a store? How likely are you to actively seek out this product in a store? 1 1 1 2 2 2 3 3 3 4 4 4 Likely 5 5 5

5. Do you think celebrities : have a positive impact on the brand facilitate the understanding of the brand is just an attractive face of the brand generates curiosity about the product

6. What kinds of celebrities influence your choices the most? Bollywood Actors TV Actors Sportsmen Others, please specify _______________

7. If a companys image gets tarnished due to some reason, do you think the celebrity can help in fixing such a situation? Yes No Sometimes

8. Would you buy a brand if the celebrity associated with it is involved in a scandal? Yes No May be

9. What according to you are the risks associated with celebrity endorsements? Celebrities make mistakes which can affect the brands they endorse. Overshadowing the brand which means that consumers may only give attention to the celebrity and fail to realise the brand Consumers might get confused by using multiple celebrity endorsement Endorsers effectiveness is reduced when there is a bad fit between the endorsing person and the product

10. On a scale of 1 to 5, encircle the number that best reflects your beliefs towards the following questions pertaining to advertisements Correct Ads are misleading. Ads are persuasive. Ads are only a source of entertainment. Non-celebrity commercials have a better impact on the choice of consumers. 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 Incorrect 5 5 5 5

11. Do you feel a brands success depends on the celebrity endorsing it? Yes No May be

12. Do you believe the celebrities also use those products which they endorse? Yes No Not sure

13. New brand can quickly achieve an elite status by simply appointing top-notch celebrities. Strongly agree Agree Neither Agree nor Disagree Disagree Strongly Disagree

14. Allot ranks from 1 to 4 in the order of celebritys importance to a brandCelebrity endorsement is a great brand awareness creation tool for new brands. Endorsement by celebrities helps to position and re-position existing brands. Celebrities generate extensive PR leverage, promotions and opportunities for brands. Celebrities are used to revive and revitalize staid brands.

15. According to you, who is the most successful celebrity endorser and why? _________________________________________________________________ _________________________________________________________________ _________________________________________________________________