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Ford implemented the centralized decision making system. They focuses on the development of cars on one process rather than having different segments. Company provide smart cars to the consumer and give value to them while generating reasonable profits. Ford Fiesta is the first world car which was designed by Ford Europe. People trust the company for its promise to provide standardized cars at affordable prices
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0.0 to 1.0 STRENGTHS 1.Ford credit Division operates globally 2. Independent from Government bailout 3.Vehicles marketed in 6 continents , over 200 markets 4.Ford has strong brand image and is considered an American icon. 5. Strong consumer loyalty on their popular F-150 WEAKNESSES 1.Inone year , revenue decrease by approximately US $30 billion 2.While the companys inventory was reduced from 2007 to 2008 , the dealers are having higher inventory to sell 3.Current liabilities increased by US $30 billion from previous year 4.Current asset dropped by approximately US $18 billion from previous year 5.Operational cost typically higher in a company with multi-segment business TOTAL 0.09 0.08 0.10 0.10 0.07 1.00 0.10 0.15 0.09 0.10 0.12
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