BUSINESS PLAN

ON
www.coffee4export.com
INTRODUCTION
 TIE-UPS

• Service India Limited , Estd. 2008, (Sivamarimuthu)

• Vayhan Coffee Limited, (Harendra Nath Tarafdar)

• SLN Coffee Pvt. Limited , (Dileepkumar Bp)

• Fresh N Honest Cafe Ltd , Estd. 1995, (Mr G. Giridharan)

• Prabhath Coffee Works , Estd. 1939, (Rajendran)

• Arunagiri Coffee Co.

 TARGET MARKET
• Italy
• Russia
• Germany
• Belgium
• Spain
• Slovenia
• France
• Finland
• Algeria
 CUSTOMERS

• Free information

• A frequently Asked Question

• Frequent updation of Website

• Chat rooms, bulletin boards

• Follow up of customers
 COMPETITION
• Nestle Indian Ltd
• Allanasons Ltd
• Hindustan lever Ltd
• Amalgamated Bean Coffee Trading Ltd
• Tata Coffee Ltd
• Ramesh Exports
• ITC Ltd
• Madhu Jayanti International
 PROMOTION

• Submitting the Site to all search engines

• PPC

• Starting A Newsletter

• Offline advertising
 PRICING
Cost of Coffee production
PARTICULARS AMOUNT (per Kg)

A. Production Cost 4.07

B. Harvesting+ Post Harvesting Cost 15.00

C. Processing + Packaging Cost 25.00

TOTAL COST INCURRED (per kg) 44.00

Profit@20% 8.80

Price per kg 53.00

 EXPORT PRICE OF COFFEE

An order has been placed by an Italian company for 20MT of

Robusta coffee.
Freight charges at 10$ per MT $200
Cost of coffee beans @49.85/$ $21264
Insurance @10% $2126
TOTAL $23590
Commission @5% $1180
TOTAL PRICE $48360
 PERSONNEL

Employee Requirements Duties

A Graduate Negotiating with the shipping

companies about the rates.

B Computer expert Updation of the website on a

regular basis.

C Graduate with a good Solving customer queries and

communication skills grievances.
 START UP EXPENSES

Rent for Office Rs.25000

Deposit Rs150000
Computer (3 No) Rs78000
Website Designing Rs15000
Furniture and Fixtures Rs50000
TOTAL Rs318000
CONCLUSION
Thank You