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graphic design | illustration FRANCEillustrations.com BE T TINA LIAN O graphic artist september 2008 march 2013

A highly varied role working as the sole in-house graphic artist for one of Australias leading fashion designers, with time spent on both the design and marketing teams. Highlights include overhauling the company website to refresh Bettinas online presence and drive e-sales, re-designing her iconic pocket ticket to increase functionality, and creating the logo for her di usion brand at Myer, T by Bettina Liano. Other duties included: rangebooks and lookbooks ticketing and packaging advertising and promotion photo shoots for styling retouching model shots photographing and editing garments for media usage electronic direct media decals and instore signage website design garment technical drawings repeat patterns and prints fashion illustrations charity design projects

G LO BAL CULTUR E graphic designer

march 2006 april 2008

A unique in-house role comprising of apparel print artwork, as well as the conception of new clothing brands and all associated collateral: company branding swing tickets and collateral logos catalogues instore merchandising advertising apparel print design print separations photography/editing marketing/research basic pre-press illustration

BACHELOR OF DESIG N 2003 2005 visual communication, major: graphic design


CPIT School of Art & Design, New Zealand.

TOOL S O F THE TR ADE


Adobe Photoshop CS4 Adobe Illustrator CS4 Adobe InDesign CS4 Macromedia Freehand MX Wacom Intuos3 HB Pencil Mac and PC friendly Just add Milo ee (Milo + co ee)

ACHIE VEMENTS
2010. Redesigned Bettina Lianos iconic denim ticketing to increase functionality and decrease unit cost. 2009. Redesigned the Bettina Liano website to include higher quality jean photographs. This resulted in quadrupled denim sales within the rst two weeks. 2010. Designed the original T by Bettina Liano logo for Myers instore di usion range. 2010. Bettina Liano fashion illustration selected for the David Downton In Season Exhibition competition. 2005. Winner of the Simon Mortlock Partners Art Awards. 2005. Ngai Tahu Pepeha Design won billboard placement to advertise the Applaud Christchurch Arts Festival. 2005. Two separate designs nominated by tutor and the head of school for The Best New Zealand Design Awards. 2004. Won the Farina Thompson Drawing Prize for excellence in drawing skills. 2001. PTA Award, 1st in subject Art, Marlborough Girls College. 1998. PTA Award, 1st in subject Art, Marlborough Girls College. 1997. PTA Award, 1st in subject English, Marlborough Girls College.

CO NTAC T frances bryant


t: a: e: w: 0450 007 493 Prahran, Melbourne frances.bryant@gmail.com FRANCEillustrations.com

References available upon request. For further information and artwork please visit: FR AN CE illu s trati o ns . co m

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