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  • National Institute of Fashion Technology Hyderabad: Product Development Process of NIKE and ACTION

    Transféré par

    Sadhana Yadav
    16 vues2 pages
    The document discusses and compares the product development processes of Nike and Action. It outlines the typical stages of product development including planning, design, prototyping, and production. For Nike, the process involves trend forecasting, concept development, sample making, market testing, and commercial production. For Action, their process focuses on market research, design, fit approval, pre-production sampling, and bulk manufacturing. In conclusion, the document compares the similarities and differences between how these two brands develop new products.

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    assignment

    Titre original

    Nike Action

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    © Attribution Non-Commercial (BY-NC)

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    DOCX, PDF, TXT ou lisez en ligne sur Scribd

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    The document discusses and compares the product development processes of Nike and Action. It outlines the typical stages of product development including planning, design, prototyping, and production. For Nike, the process involves trend forecasting, concept development, sample making, market testing, and commercial production. For Action, their process focuses on market research, design, fit approval, pre-production sampling, and bulk manufacturing. In conclusion, the document compares the similarities and differences between how these two brands develop new products.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    16 vues2 pages

    National Institute of Fashion Technology Hyderabad: Product Development Process of NIKE and ACTION

    Transféré par

    Sadhana Yadav
    The document discusses and compares the product development processes of Nike and Action. It outlines the typical stages of product development including planning, design, prototyping, and production. For Nike, the process involves trend forecasting, concept development, sample making, market testing, and commercial production. For Action, their process focuses on market research, design, fit approval, pre-production sampling, and bulk manufacturing. In conclusion, the document compares the similarities and differences between how these two brands develop new products.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    National Institute of Fashion Technology

    Hyderabad

    Product Development Process of NIKE and ACTION

    (Fashion Forecasting and Product Development)

    Submitted To:

    Submitted By:

    Mr. I. Chakrapani

    Sadhana Yadav

    Contents

    1.
    2.
    3.
    4.
    5.
    6.

    Product development process..1-2


    NIKE (High Fashion Brand)3-4
    Product development process of NIKE6-15
    Product development process of ACTION16-19
    Comparison20-21
    References22

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